Here is my A2 media poster evaluation

1. Poster Evaluation
By Ross Alden

2. The Picture
• I used a picture of 2/3 Rejects starring down at the camera. You may recognise this shot
from my trailer, when the other boy falls over and knocks himself out and these 2 go to
check if he’s okay. I decided to use this picture as I felt it look very effective having 2 boys
looking down at the audience. This is similar to the social class used in the film; that there
is always someone looking down on you. This could make the audience experience what
these 3 are going through in the film, and have an interest in how the film portrays the
social class. I also chose this picture from my trailer to show the trailer and the poster are
related in advertising the same film. This is a diverse camera shot (medium close
up), which will often stick in the audience’s mind after it without realising. This poster will
work together with the trailer as it will remind them about the film trailer, which may
trigger them to want to watch this film due to the
large advertisement it has. I also feel that this
shows a comical side to the film as well. This is
because of the faces the 2 boys are pulling;
It isn’t normal and looks odd, which again helps
the representation of the boys become more
obvious to the audience that they are ‘Uncool’.

3. Colour Scheme
• The colour scheme was quite hard to decide for my poster. I was undecided whether I
should go for the colour red, or blue. I tried both colours out, and I could immediately see
that the red was a lot more sharper and attention drawing for the audience. It did make
the poster look aggressive though, and had a serious feel to it. I then looked up the
colour wheel (shown on next slide), to see what the colours meant in different cultures.
Red tends to mean danger in almost every culture which isn’t what I was looking .
Whereas the colour blue tended to mean friendly and cold. I then did some extra
research into the colours and blue tended to be the most popular colour. This made my
mind up to use the colour blue as again, it represents the social class of the boys. The
blue used is completely surrounding them
showing that popularity is a big thing in their
lives. Originally the sky was grey, but thanks to
PhotoShop, I was able to enhance the colours.
I then did the black and white fonts for the rest
poster to show a boring and plain feel to it as
well which could represent the boys in all this
popularity.

5. Fonts
• The fonts used in a poster need to be bold, clear and easy to read for the audience.
This is important as it will take little effort to be read, and is also very eye catching. I
was going to use the font at the bottom for the title as well due to it having these
characteristics. It did look good, but I felt it lacked personality in the title. The title
needs to have these characteristics but also needs to relate to the film genre to inform
the audience on what it is about on their first impression. I went onto a website called
www.dafont.com which is where I downloaded the scribbly school font called ‘Orange
Juice. I felt this had a school feel to it and will help the audience’s first impressions on
what the film’s genre is about. I wanted a
maximum of 2 fonts on my poster, as it’s
designed to attract an audience to show it’s
existence, and then hopefully this will inspire
them to watch the trailer and then film. Too
many fonts on a page can cause it to look
messy and unorganised.