1. 2013 RI CONVENTION
Rotary.org Redesign
June 2013

2. 2013 RI CONVENTION
Why redesign?
• Improve site organization and navigation
• Fix search
• Make it easier to conduct Rotary business (i.e.,
Member Access)
• Do a better job communicating Rotary’s value and
relevancy to all audiences
• Improve site performance
FOUNDATIONS

3. 2013 RI CONVENTION
FOUNDATIONS
Our approach

4. 2013 RI CONVENTION
Could we do better than just a new look?
• What is the role of the website?
• How can we leverage digital to help advance the work of
Rotary?
• What’s missing from our current approach?
FOUNDATIONS

5. 2013 RI CONVENTION
We need a digital strategy
• The mission of Rotary in the digital space is to build and
deepen relationships
• Digital should be a platform to connect our audiences
and magnify the power of Rotary’s network
DIGITAL STRATEGY

6. 2013 RI CONVENTION
What did our users tell us?
• Rotarians want the site to be easy to use, well
organized, fast, simple, comprehensive, intuitive, with
everything they need at their fingertips and the right
level of detail
• The general public wants to understand what Rotary is at
a very high level and why they should care
DIGITAL STRATEGY

7. 2013 RI CONVENTION
We need two sites to get the job done
• Rotary.org, a public-facing site that explores Rotary’s
purpose and helps newcomers engage with us
• My Rotary, a profile-driven member site that presents a
customized, user-friendly experience, enables Rotarians
to connect, carry out service projects, and more
DIGITAL STRATEGY

8. 2013 RI CONVENTION
The Launch
• Site will go live Aug. 15-19
• It will reflect branding
• We will continue to build and release new functionality
onto the site after August
DIGITAL STRATEGY

9. 2013 RI CONVENTION
WEB REDESIGN DEMO
Rotary.org

10. 2013 RI CONVENTION
Public site homepage
• Visual experience designed to tell the Rotary story at a
high level and engage the user
• Users can scroll through or go deep:
• Going deeper takes you to more information and relevant
calls to action
WEB REDESIGN DEMO: ROTARY.ORG

11. 2013 RI CONVENTION
WEB REDESIGN DEMO
My Rotary
(member site)

12. 2013 RI CONVENTION
My Rotary
• Signing in delivers the best experience
– More relevant content and choices for your role and activities
– Profile-driven experience that enables you to connect and
exchange ideas with other Rotarians – securely.
WEB REDESIGN DEMO: MY ROTARY

13. 2013 RI CONVENTION
A new navigation system
• Menus and footer display multiple levels – choose the
one that’s right for you
• Task-finder connects you to common choices
• Breadcrumbs orient you on the pages
WEB REDESIGN DEMO: MY ROTARY

14. 2013 RI CONVENTION
Improved search
• Faster, more relevant results
• Target your search by selecting filters
• Now searches secure content and more parts of the
Rotary website
• Search results easier to scan and identify
WEB REDESIGN DEMO: MY ROTARY

15. 2013 RI CONVENTION
Document Center
• Easy way into Rotary documents
• Highlights important documents by topic
• User can create “My Documents” list of most frequently
accessed (coming soon)
WEB REDESIGN DEMO: MY ROTARY

16. 2013 RI CONVENTION
Manage
• New home for most Member Access items
• Brings together MAP functions and Rotary.org content in
one spot to make it easier to do club and district tasks
• Better organization, titles, new descriptions to help users
navigate
• Presents links relevant to your role, and handles multiple
roles
• Member Access pages have not changed
WEB REDESIGN DEMO: MY ROTARY

17. 2013 RI CONVENTION
Profile
• Profile is optional but will greatly improve the experience
• You control what information you share
• Rotary-specific information such as your club, awards,
“Rotary resume”
• Helps you connect to others who share your interests and
activities
WEB REDESIGN DEMO: MY ROTARY

18. 2013 RI CONVENTION
Community
• For launch: groups, people and messaging that allow you
to connect today
• For the future:
– Global events calendar
– People search
– Enhanced community marketplace for Rotarian-created tools
WEB REDESIGN DEMO: MY ROTARY

19. 2013 RI CONVENTION
Club Finder
• Improved search for clubs by location, keyword, meeting
time and date
• Club Profile gives each club a presence on Rotary.org
• Different views for signed-in club members
• For the future:
– Ability to accept or decline inquiries
– Admin view for updating club profile
– Adding Showcase projects, club members
WEB REDESIGN DEMO: MY ROTARY

20. 2013 RI CONVENTION
The mobile experience
• Designed responsively for tablets and phones
• Site adjusts to mobile screen size and navigation
• Big improvement over today’s site
WEB REDESIGN DEMO: MY ROTARY

21. 2013 RI CONVENTION
Sample completed pages
• New members
• Our structure
• Our priorities
• Sponsor a Rotaract club
WEB REDESIGN DEMO: MY ROTARY

22. 2013 RI CONVENTION
WEB REDESIGN DEMO
What’s next

23. 2013 RI CONVENTION
Phase 2
• We keep building – and release new features as we go
• Enhanced and new functionality on a regular rollout
schedule:
– Expanding community – global events calendar, expanded
Rotarian tools
– Regionalizing the site to appear more relevant to local users
– Materials to help clubs and districts express the brand
– Leveraging the platform to create connections with club and
district websites
WEB REDESIGN

24. 2013 RI CONVENTION
Looking ahead
• New platform for connecting the Rotary world
• Open source system that enables Rotarians to contribute
to platform, partner with us
• Putting tools in the hands of members that help them
connect and share projects, tools, resources, success
stories, ideas
WEB REDESIGN

25. 2013 RI CONVENTION
Looking ahead
• Flexible system that can grow and adapt for future
needs:
– Club & district templates
– Continued data integration
– Content sharing
– More dynamic local presence
– Flexibility in regions and languages
– Mobile tools
WEB REDESIGN

26. 2013 RI CONVENTION
Questions
WEB REDESIGN