How to solve a real problem using health data and lessons learned along the way - and example of the idea template from the healthcare entrepreneurs bootcamp using RowdMap for illustration

1. Health Datapalooza
Health Data Consortium
US Department of Health & Human Services
Joshua Rosenthal, PhD
Dr. Sujata Bhatia, MD, PhD
Marshall Votta
IDEA TEMPLATE

2. TEMPLATE
BIZ NEED – What Business (Public / Social) Need Are You Solving?
DATA – What Data Are You Using?
OUTPUT – What Is the Output?
LESSONS – What Lessons Have You Learned?
IDEA

3. EXAMPLE
BIZ NEED
Your business is changing, from Fee-for-Service to Performance,
From Historic Commercial / B2B, to Consumer / DTC
(Medicare Advantage, Medicaid, New Commercial)
You Need to Know 3 things:
1 - How do I grow organically Grow and intelligently expand?
2 - How do I improve my Performance (chronic – satisfaction)
3 - How do I price & contract to create & keep Value?

4. EXAMPLE
DATA
A) Performance (CMS, STAR, etc.)
B) Market (CMS, Plan/Benefit, Cost/Charge, etc.)
C) Provider (Dartmouth, Hospital Compare, etc.)
D) Socio-Demographic (Census, Behavioral, Rankings, etc.)
E) Psychographic (Google, Twitter, etc.)
-
Secondary (Benchmarks & Indexes, Key Drivers & Prediction)

5. EXAMPLE
OUTPUT
- A web-based business management platform
- Pre-loaded with your data, and your competitions’
- Up and running the next day (no IT)
-
Immediate visibility to manage your books from your iPad

6. EXAMPLE
OUTPUT

7. EXAMPLE
LESSONS
1) Avoid IT Dependency (be up the next day, free-standing)
2) Play Nice (complement big systems, ‘hook’ to integrate)
3) Make It Easy (preload analysis, presentations)
4) Empower Users (play w/ the data, export to other tools)
5) Build Value over Time (auto-capture learning)
-
Plan on it taking longer than you think to build (3-4 Xs)