The Digital Universe 2013 Report is New Zealand’s most comprehensive Digital Media and Behavioural Research report. A 360-degree view of the myriad of platforms, products and trends that comprise today’s digital landscape.

2. Technology
Infrastructure &
Device Adoption

3. 51%
Have Pay TV
87%
Of households have
internet connection
80%
Of households have
broadband
37%
Use Mobile Internet
22%
Have Mobile only
78%
Have a Landline
connectionLandline
Households Internet
Connection
Pay TV
Households
Mobile Only
Households
Mobile Internet
Broadband
Connection

4. %
37%
65%%
27
Can’t live without
Mobile Phone
%
Worried about
privacy invasion
61 40
Technology
gives me more
control
Happy to give credit
card details
Attitudes to Technology
Technology
changing too fast

5. Growth
in Technology
Devices
4 year Trend 2009-2013
227% growth
1.4m own a
Smartphone
557% growth
1.1m own a
Tablet Computer
478% growth
0.4m own a
E-Reader
20% decline
2.0m own a
Desktop computer
41% growth
2.1m own a
Laptop/Notebook

6. Smartphone Users
39% SMARTPHONE USERS
N o. U s er s
Ac c es s ed
Inter net
1.4m 14%
15%Internet growth1.0m
396K MOBILE USERS INTEND TO UPGRADE THEIR MOBILE IN THE NEXT 6 MONTHS
U s er gr ow th
6 Month Growth

7. Smartphone
ownership
amplifies
online behaviours
(Compared to traditional mobile users over a 4 week period)
460K
bank online
8x higher
371K play
video clips
9x higher
490K use
online
communities
6x higher
690K
research
online
7x higher
310K
shop online
10x higher

8. The Smartphone as a Multi-Media Device
1.2M USE SMARTPHONES AS
A MULTI MEDIA DEVICE
17% READ NEWSPAPERS ONLINE
12% STREAMED OR DOWNLOADED MUSIC
27% STREAMED VIDEO
9% STREAMED RADIO
3% STREAMED TV
In the last 4 weeks Smartphone users….

9. Community

10. 7.5% of total population
Users are in the
top AB quintile &
Fastest growing
of full-time
employed use
LinkedIn
YouTube
MaleversusFemale:
Twitter up 14%
In the past 6 months
36%
Smartphone
owners use them
for online
communities
New Zealand
Online Communities
13%
Facebook YouTube Twitter
44% 52% 48%
24%
Social media platform was
266k visitors
56% 50% 50%
539k are aged 14-24 years

11. Social Media Growth
TWITTER GROWING 14%
FA C EB OOK
YOU TU B E
GOOGLE+
LIN K ED IN
TWITTER7%
9%
4%
13%
14%
Websites visited in the last 4 weeks, 6 month growth December 2012 to June 2013

12. 2.2 MILLION (61.1%) NEW ZEALANDERS
USE FACEBOOK
1.1m (78.1%) SMARTPHONE USERS VISIT FACEBOOK

13. 30% OF TWITTER USERS ARE AGED 18-24
13% OF SMARTPHONE USERS
VISITED TWITTER IN THE LAST 4 WEEKS.
268,000 (7.5%) OF NEW ZEALANDERS VISITED
TWITTER IN THE LAST 4 WEEKS

14. 57% OF LINKEDIN USERS ARE MALE AND ARE
PREDOMINANTLY AGED 35-49
13% OF SMARTPHONES USERS VISITED LINKEDIN IN THE
LAST 4 WEEKS.
313,000 (8.8%) OF NEW ZEALANDERS USE LINKEDIN
53% OF LINKEDIN USERS EARN MORE THAN 70K

15. 895,000 (65%) OF SMARTPHONE USERS VISITED YOUTUBE
IN THE LAST 4 WEEKS
9% OF HAVE NOT WATCHED COMMERCIAL TV IN THE
LAST 7 DAYS
1.7 MILLION (47%) OF NEW ZEALANDERS USED YOUTUBE

16. Media

17. like to surf the
net while they
watch TV
Streamed radio
5 year readership
815k
Consumption of
NewZealand Media
Remains stable for
metropolitan daily
newspapers
(print & online)
17
%
Smartphone 10%
Often notice
advertising when
watching videos
online
558KStreamed TV
online
38% Of New
Zealanders
Owners read
newspapers
on their phone
18%
Streamed
music online
In last 4 weeks
In last 4
weeks
9%
Looked
up website
because of TV

18. News
42% OF NEW ZEALANDERS HAVE
VISITED A NEWS OR NEWSPAPER SITE
(IN THE LAST 7 DAYS)
51% OF PEOPLE WHO HAVE VISITED NEWS OR NEWSPAPER WEBSITES IN
THE LAST 7 DAYS HAVE ALSO WATCHED ANY NEWS PROGRAM AND READ
ANY NEWSPAPER IN THE LAST 7 DAYS

19. Readership
NZ HERALD READERSHIP HAS
REACHED 1.2 MILLIONIn an average 7 day period
DIGITAL ONLY READERS MAKE UP 44% OF TOTAL NZ HERALD READERSHIP
2.7m readers of Metropolitan dailies (Mon-Sat) in the last 7 days have accessed their news by..
Print Only Digital Only Both Print &
Digital
% of readers 60% 13% 27%
% change 5 years
(Jan08-Apr13)
-25% +229% +67%

20. Radio
RADIO LISTENERS WILL USE THE
MOST CONVENIENT DEVICE
12% OF SMARTPHONE USERS HAVE STREAMED MUSIC ON
THEIR SMARTPHONE
120K SMARTPHONE USERS HAVE STREAMED RADIO

21. TV Entertainment and Changes
OVER ½ MILLION PEOPLE
STREAM TV ONLINE
26% HAVE EITHER AN XBOX 360 OR PLAYSTATION 3, WHICH HAVE INTERNET
CAPAPBILITIES
8% ACCESS THE INTERNET (Browser) ON THEIR TV, 28% WOULD LIKE TO

22. Advertising
32% NOTICE ADVERTISING WHILE
SURFING THE INTERNET
41K LOOKED UP WEBSITE ON THEIR SMARTPHONE BECAUSE OF TV
18% READ AN EMAIL NEWSLETTER
1 IN 4 FIND TV ADVERTISING INTERESTING

23. Banking

24. 33%
Paid with a
card over
the internet
2.2m
Banking & Finance
New Zealand
InternetBanking
Transactions by
smartphone
21%
1.6mPaid bills
online, while
170k
Paid bills via
smartphone
67%
ATM
49%
Internet
50%
Branch
21%
Phone
Visitors to
Kiwibank450k
Those who paid house bills
in the last
12 month
Did banking &
finance activities
online
In the
last 4
weeks
have
increased by
In the
last 4 weeks

25. 45% OF NEW ZEALANDERS
WENT ONLINE TO PAY
HOUSEHOLD BILLS IN THE LAST 4 WEEKS
CASH AND CHEQUE BILL PAYMENT METHODS HAVE DECLINED BY
21% AND 39% RESPECTIVELY

26. Banking Websites
ANZ IS THE 10TH RANKED WEBSITE –
847K VISITORS IN THE LAST 4 WEEKS
THOSE WHO USE INTERNET BANKING DO SO 1.3 TIMES PER WEEK ON
AVERAGE

27. Mobile Banking
462,000 NEW ZEALANDERS USE
SMARTPHONES FOR BANKING ACTIVITIES
BANKING VIA SMARTPHONE HAS GROWN 24% IN THE LAST 6 MONTHS
UP
136,000

28. Online
Shopping

29. Now shop less in
stores since using
the internet
67%NZer’s
ShoppingNew Zealander
12%
23%
Feel comfortable
giving their
personal details
over the internet
Online
10%
Electronicproductsmakeup
19%
Have now shopped
online
20%
Used online
payment/ money
transfer system
Participated in
online auctions via
their smartphone
58%
New Zealanders
Have visited TradeMe
in the last 4 weeks
of the online
shopping
market

30. Online Shopping
$5.6 BILLION SPENT
SHOPPING ONLINE
NEW ZEALANDERS IN THE LAST 12 MONTHS

31. ElectronicProducts
29.2%
8.3%
25.2%
12.5%
10.1%
14.7%
Entertainment&Leisure
TravelProducts
FashionProducts
FoodandBeverage
Other
Online Shopping
TR AVEL PR OD U C TS N U MBER ON E ON LIN E
New Zealanders spent
in the last 12 months

32. People Travelling in the last 12 Months
$1.63b SPENT ON TRAVEL &
ACCOMMODATION ONLINE
21% USED THE INTERNET TO PLAN THEIR LAST TRIP
43% BOOKED THEIR LAST TRIP ONLINE

33. The New Battlefield for Retail
ONLY 37% ‘COMFORTABLE’
USING CREDIT CARDS ONLINE
1 OUT OF 2 ONLINE SHOPPERS ‘ONLY BUY FROM ONLINE RETAILERS THEY KNOW’
689K ONLINE SHOPPERS ‘ONLY BUY FROM NEW ZEALAND ONLINE STORES’

34. Window Shopping
47% RESEARCHED ONLINE
BUT BOUGHT OFFLINE
11% USED A PRICE COMPARISON WEBSITE
12% HAVE READ AN ONLINE CATALOGUE

35. Social Media and The Path to Purchase
12% READ RATING &
REVIEWS ONLINE
ONLY 4% HAVE POSTED A REVIEW
ONLY 1.3% OF NEW ZEALANDERS SAY THEY HAVE PURCHASED AS
A DIRECT RESULT OF ADVICE FROM A SOCIAL NETWORK

36. Smartphones and The Path to Purchase
10% RESEARCHED ON
THEIR SMARTPHONE
7% PAID FOR PURCHASES USING A CREDIT CARD
23% DID ONE OR MORE BUYING OR SELLING ACTIVITIES
In the last 4 weeks Smartphone users….

37. New Car Buyers
28% USE THE INTERNET TO
CHECK OR GET QUOTE
32% CHECKED VEHICLE FEATURES ONLINE
12% USED INTERNET TO LOCATE A DEALER
58% VISITED TRADEME IN THE LAST 4 WEEKS
New Car Buyers in the last year….

38. NZ v AUS

39. Penetration of technology
infrastructure in NZ households is
higher
Internet Pay TVBroadband
NZ 87%
AUS 80%
NZ 51%
AUS 29%
NZ 80%
AUS 74%
NZ 92%
AUS 88%
Mobile
(main user)

40. Attitudes Reflect An Uneasy
Acceptance Of Technology For The
Sake Of Convenience In NZ & AUS
NZ AUS
Comfortable giving my credit card details over the Internet 37% 34%
Worried about invasion of my privacy through new technology 61% 67%
Can't live without a mobile phone 27% 31%
Technology is changing so fast, it's difficult to keep up with it 65% 67%

41. NZ 39%
AUS 60%
Smartphone
NZ 30%
AUS 42%
Tablet Computer
NZ 10%
AUS 13%
E-Reader
NZ 57%
AUS 58%
Desktop computer
NZ 60%
AUS 68%
Laptop/Notebook
Australians
have adopted
technology devices at a
faster rate, providing
convenience of
portability and mobility

42. MORE AUSTRALIANS ARE USING
SOCIAL MEDIA WEBSITES (74%)
61% 59%
47% 58%
10% 19%
9% 14%
8% 15%
6% 10%
72% OF NEW ZEALANDERS VISITED SOCIAL MEDIA SITES IN THE LAST 4 WEEKS
Social Media comparison

43. Time Spent with Media – NZ vs. Australia
Per DayPer Day
TV
35.5%
Radio
29.1%
Online
28.6%
Print
6.8%
TV
36.9%
Radio
23.2%
Online
32.8%
Print
7.1%
7 hours 54 Minutes 7 hours 15 Minutes

44. Online shopping comparison
NEW ZEALANDERS SHOP MORE
ONLINE THAN AUSTRALIANS
NZ AUS
Did one or more buying, selling, shopping activities
online
53% 43%
Paid for purchases using a credit card 31% 20%
Participated in an online auction using a smartphone 10% 6%
In the last 4 weeks….

45. Banking
&Finance
New Zealand
Vs. Australia
NewZealandersLagbehind
Australiaininternetbanking
smartphone
Internet
Branch
Phone
34% 31%
49% 57%
50% 50%
21% 19%

46. Smartphone Adoption & Usage
SMARTPHONE OWNERSHIP IS
SIGNIFICANTLY HIGHER IN AUS
NZ AUS
Checked bank account balances 31% 25%
Uploaded photos to photo sharing website 12% 19%
Made telephone calls via the Internet 12% 9%
Read newspapers online 17% 9%
Smartphone penetration is higher in Australia, but smartphone activity usage
is higher in New Zealand

47. www.thedigitaluniverse.com.au