This workshop focuses on providing small business owners with clarity and action steps to improve their marketing. Key areas of discussion include identifying their ideal clients, the problems they solve, their unique selling proposition, and developing a relationship and referral process. Attendees will walk away understanding when and how to market themselves, and will receive help developing a strategic plan and timeline to grow their business in specific areas like sales, revenue, and profit.

1. Fundamental Small Business Marketing Workshop

2. The Importance of a strong backbone

3. Action Oriented Workshop
 Get involved, get some value
 Ask specific questions about you and your business
 Walk away with clarity & action steps

4. Key Areas of Discussion
Why? Who? How? What? When?
Problem
Solving
Ideal
Client
Expertise
Relationship
Process
Investment

5. People want their problems solved.
Why

6. The Drillbit

7. Youthe problem solver

8. 3 Biggest Problems You Solve

9. Ideal Client
Who

10. Why Talking To
Your Ideal Client Is
Good For Business

11. Unique Selling Proposition
WIIfm
How

12. Benefits / Features

13. Only I …

14. Relationship Process Funnel
l
Find Me
Know Me
Like Me
Trust Me
Refer Me

15. Mindset
When

16. Your Marketing Mountain
Where do you want the business to be in:
Factors:
Sales
Revenue
Clients
Profit
Income

17. Why Marketing Fails

18. No Plan or Strategy
No 1 Reason:

20. What you can do next:
Buddy System