We look at the culture of obsession and viral video online using overnight sensation Rebecca Black as a case study.

1. [Oh-tah-Ku]

2. [Otaku / Family] [Otaku / House]

3. Source: geektyrant.com

4. Source: geektyrant.com

5. Source: geektyrant.com

6. Black Magic
...Examining the dark arts of meme-culture

7. Internet Language
I am 12
years old Cool Story
and what is Bro
this?
Derp
I
Lulz
accidentally the
whole...

8. Internet Celebrites
WE OWN YOU!

9. Excellent Pyramid
Meme
Viral Video
Popular Video
Omg! That
Pyramid is
excellent!

10. Popular Videos
*Regular uploads
*Loyal Fanbase
*Consistent Content
*Financial gain

11. Viral Videos

12. Memes

15. Super Acurate Timeline
Erm... Something happens here...
OMG LOL VIRAL!
10.02.11 11.03.11
Video uploaded “The Daily What”
Huffington Post Some other stuff happens
Comedy Central
Post links

16. WTF + OMG x(cute) X over 9000 / LULZ =
MEME

17. CJ Fam
CJ Fam Y U NO GO VIRAL?

18. Rebecca’s Mini Memes

19. My friend is by my right, hey

20. Awkward In Pink
100k+
likes

21. Recycling

22. In Pop Culture
Meme Status = Dead

23. Katy Perry

25. To stroke free range memes out of captivity,
visit your nearest #Kittencamp