A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.

1. Amit
Ruchi
Universal Business School

2. Neil
Blumenthal Andrew
Hunt
Jeffrey
Raider
David
Gilboa

5. Warby
Parker

8. Customer
Segment
Businessm
en
High
Designated
Officers
Cream of
the Society
Foreign
Tourists
Relationship
Personal
Assistance
Partner during
happy and sad
times
Channels
Website
Physical
Restaurant
Digital Media
Revenue Streams
Usage Fee
Membership Fee
Brand Ads
Cost Structure
Logistic
Salaries
Web Maintenance
Insurance
Advertisement
Value
Newness
Customizat
ion
Quality
Key Activities
Quality food
and service
Maintaining
good relations
Key
Resources
Skilled sales
force
L&B (Asset)
Finance
Key
Partners
Caterers
Event
Planners
Office
Assistants

10. Youngsters
People with weak eye sight
Computers and other
device users
Hospitals
Health care centers
Online shopaholics

12. Price, Quality, Service
Good and sensitive
company
Corporate social
Responsibility
Customer Support
Gift Cards
Home and Virtual try
on’s….

14. Time and Money Value
Empowerment
Problem solvers
Fashion
Society Orientation
(Buy a pair,
Give a pair)

17. Courier Services Agents
Sales Agents
Online portal
Retailers

18. Cost Structure

19. Suppliers, Makers and Fitters
Employees
Web Developers
Loan Installment
Rent
Office Maintenance cost

23. Procuring Raw
Material
Maintaining
Relationship
Making online
buying hassle
free
Providing low
price and
quality glasses
and monocles

25. Suppliers
Factory
Retailers
Bank

27. License
Server/I.T infra/Web
Space
New York office
Employees
a) Designers
b) Sales Agents
c) Courier and Mail agent
d) Others