Case about Twitter. How it came about, is it a able to monetized its business, Viability of business model.

2. TWEETIZENS
AMAZING TWEETOSPHERE

3. Join us at
#weloveAB113*
*Account must be public

4. Cookies

6. • Social Networking
• Micro-blogging service

7. • How did it come about?
Founders
Brief History
• Definition of Twitter Terms
Following & Followers

8. • Founded by Jack Dorsey, Evan Williams, Biz Stone

9. • Founded by Jack Dorsey, Evan Williams, Biz Stone
• Members of the podcasting company Odeo.
• First Twitter prototype was used as an internal
service for Odeo employees
• Introduced publicly on July 15, 2006
• Formed Obvious Corporation and acquired
Odeo.com and Twitter.com
• Twitter spun off into its own company in April 2007

10. TWEETIZEN: People who Tweet
TWITOSPHERE: People who are in
the twitter community

11. • Users may subscribe to other tweets
Following Subscribers to your tweets
Followers People who receive your tweets

12. • tweet (/twiːt/ n [C] informal )
– the short weak sound made by
a young bird
– any short high-pitched sound or
whistle

13. • tweet (/twiːt/ n [C] informal )
– the short weak sound made by
a young bird
– any short high-pitched sound or
whistle

14. • Text-based posts
• 140 characters
• Publicly visible by
default

15. • Text-based posts
• 140 characters
• Publicly visible by
default

16. CHEAP!!

17. FREE!!

18. • Social networking phenomenon
• Instant updates
Gets Automated Updates
• Applications
• Large Businesses
• Great place for job hunters
“With Twitter, it is less presumptuous than bumping into your friend
to telling them anything because they need to sit there and be
polite.” ─ EVAN WILLIAMS, CEO of Twitter

19. • Social networking phenomenon

20. • Instant updates
Gets automated updates
SPORTS
ARTISTNEWS

21. • Applications
Monthly unique visits
Twitpic 1,236,828
Tweetdeck 285,864
Digsby 233,472
Twittercounter 212,200
Twitterfeed 149,812

22. Apps
Monthly unique visits
1,236,828

23. Apps
Monthly unique visits
285,864

24. Apps
Monthly unique visits
233,472

25. Apps Monthly unique visits
212,200

26. Apps Monthly unique visits
149,812

27. • Large businesses
 New products, Sales
announcements, Links
• Great place for job hunters
 “what should I wear to the
interview?”

28. Originally called
No. of tweets
being posted per
quarter?
400K  100M  2B  tweets
TWTTR
4B
(HINT: inspired by Flickr)

29. Originally called
No. of tweets
being posted per
quarter?
400K  100M  2B  tweets
TWTTR
4B
(HINT: inspired by Flickr)
FOR UPLOADING
PURPOSES, don’t
include the
answers?

30. Originally called
No. of tweets
being posted per
quarter?
400K  100M  2B  tweets
(HINT: inspired by Flickr)

31. Does Twitter serve a
need that was earlier
unfulfilled by existing
services?

32. Any guesses?

41. “Tweeting is the sort of thing
you might expect from the
young guns now running
Britain.”
-Time magazine, November 8,
2010. They’re cutting to shape.

43. THE TWITTER EQUATION

44. Is the Twitter service sustainable or can it be
easily imitated?
But let us first take a
closerlook at Twitter…

55. • Regular blog sites
• Unlimited numbers of threats
– Plurk, next biggest after twitter
– Jaiku, owned by google
– Identi.ca, oppen source network

56. • Celebrities
– verified accounts
– Buzz

57. • Ranking: # 1
• Followers: 7,001,244
• Tweets: 525

58. • Ranking: # 2
• Followers: 6,242,296
• Tweets: 488

59. • Ranking: # 5
• Followers: 5,811,773
• Tweets: 1,093

60. • Ranking: # 280
• Followers: 996,824
• Tweets: 343

61. • Website is not hard to emulate but...
• Customer Base
– Learning phase for users
• No ads
– Promoted tweets
• Integration
– Facebook
– Search function

64. • No Business model
 Focus on bringing in more consumers
 Not been making money from 2006-2009
• Moving towards Advertising-supported
revenue model

65. Promoted
Tweets
Promoted
Trends
Partnerships
Promoted
Accounts

66. • Ad-based Tweets
• Labeled as “Promoted”
• Top of Twitter search results pages
• Shown real-time on Google from 1st
November 2010

70. • Advertisers pay to promote keywords
– Eg. “starbucks”, “#tweetsafter12”
• Listed in the Trending Topics
• Displayed on login page and users’
homepages
• Minimum level of popularity required

72. • “Suggestions for you”
• Labeled as “promoted”
• Suggested based on following habits

74. • Data Mining Deals
• ExecTweets
• Earlybird

75. • Stream real-time and content-sharing
information
• Data used by Microsoft and Google to
enhance the findings of their respective
search engines

77. • Collaboration with Microsoft, Federated
Media
• Aggregate Tweets from Business
Executives
• Paid for advertisement made on the net

80. • Launched in July 2010
• An easy one-stop destination
to find out about best deals
• Retired the account in Sept 2010

83. – Business to pay for a Twitter account
• Detailed analytics tools
• Ability for several people to post to
the same account.
– Beta testing stage

84. • Third –Party Applications
– Eg. Twitterberry, TwitterPeek
– Spread advertising beyond twitter
– Advertisements on Third- party
applications

85. • Improvise promoted tweets
– Promoted tweets on users’ timeline and
search result page
• Currently on trial on “hootsuite”

87. • Put off users who are used to ad-free
platform
• Careful in handling personal information
– Similar backlash from Facebook and
Google

95. Includes Additional Features

97. Limited functionality

100. • Clear Purpose
• “failing to offer anything new to
users.”

101. • Avoid Excessive Advertising

104. - fad
Noun
a temporary fashion, notion, manner of
conduct, etc., esp. one followed
enthusiastically by a group.
• a new (and better) micro-blogging site
appears, and snatches its customers away
• celebrities stop using its services

105. • it becomes a profitable business
• able to sustain current users’ interests,
and attract new users
• able to continue to attract new celebrities
to use its services

106. • prone to imitation
• most active users are people or
organizations who have a vested
interest in frequent tweets
• Twitter is much closer to a
social network than to Search
Engines or E-mail Services

107. Twitter is somewhere in-between
• has created much hype but not yet
successful in earning profits
• it depends on the type of economic model
Twitter adopts

109. TWEET OF THE DAY!