1. .
Getting to Know Nestlé

2. .
 Swiss company - global reach
 Around 254,000 people working for us
 Operating in more than 80 countries
 World´s leading food & beverage company
 People, brands & products are key
Our Global Organization

3. .
Environment Infant Formula
Policy
Quality Coffee Prices UN Global
Compact
Sustainability Gene
Technology
Nestlé
Donations
Water Nestlé in the
Community
Our Responsibility

4. .
 People – our source of
energy
 Around 247,000 people
make up the Nestlé family
 Continous training and
improvement of skills
 Respect and cultural
diversity
Our People

5. .
THE NESTLÉ SPIRIT
 We believe in people rather
than systems
 Committed to creating value for
our shareholders
 Descentralized
 Committed to continuous
improvement rather than
dramatic, one-off changes
Carrees at Nestlé

6. .
NESTLE BRANDS
 Milk Products & Nutrition
 Beverages
 Prepared Dishes and Cooking Aids
 Chocolates & Confectionary

7. .
MILK PRODUCTS AND NUTRITION
 Nestle Everyday Dairy Winter
 Nestle Everyday Slim
 Nestle Everyday Ghee
 Nestle Milkmaid
 Nestle Fresh and Natural Dahi
 Nestle Jeer Raita
 Nestle Milkmaid Fruit Yoghurt
 Nestle Milk
 Nestle Slim Milk

8. .
BEVERAGES
 NESCAFÉ CLASSIC
 NESCAFÉ SUNRISE
 NESTLÉ MILO
 NESCAFÉ 3 IN 1
 NESCAFÉ KOOLREZ

9. .
PREPARED DISHES AND COOKING AIDS
 Maggi 2-Minute Noodles
 Maggi Vegetable Atta Noodles
 Maggi Dal Atta Noodles
 Maggi Rice Noodles Main
 Maggi Sauces
 Maggi Pizza Maza
 Maggi Healthy soups
 Maggi Healthy Soups Sanjevni
 Maggi Magic Cubes

10. .
CHOCOLATES & CONFECTIONARY
 Nestle Kit-Kat
 Nestle Kit-Kat Lite
 Nestle Munch
 Nestle Munch Pop Choc
 Nestle Milkybar
 Nestle Bar one
 Nestle Fun Bar
 Nestle Milk Chocolate
 Polo Power Mint
 Nestle Eclairs

11. .

12. .

13. .
 There was a great deal of competition from continental
manufacturers.
 Time and money was spent on research and on new plant.
 Three names were considered:-
 Jersey,
 Highland Milk and
 Dairy Maid.
 Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with
its unique flavour and smooth creamy texture, was ready to
challenge the Swiss domination of the milk chocolate market.
 By 1913 Dairy Milk had become the company's best selling line.

14. .

15. .
C
A
D
B
U
R
Y
W
O
R
L
D
W
I
D
E

16. .
 Cadbury is the world's largest
confectionery company.
 It have a strong regional presence in
beverages in the Americas and Australia.
 All its products are enjoyed in almost
every country around the world.
 Merger of Jacob Schweppes & John
Cadbury in 1969 to form Cadbury
Schweppes was a huge hit.
CADBURY WORLDWIDE

17. .

18. .

19. .
 After 59 years of existence, it today has five
company-owned manufacturing facilities at
Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4
sales offices (New Delhi, Mumbai, Kolkota and
Chennai).

20. .

21. .
CADBURY BRANDS

22. .
CADBURY BRANDS
 Chocolates
 Snacks
 Beverages
 Candy
 Snacks
 Bytes
BEVERAGES
 Bournvita
CANDY
 Halls

23. .
Chocolates
 Dairy Milk
 5 Star
 Perk
 Celebrations
 Temptation
 Éclairs
 Gems

24. .

25. .
What is important in the product is this taste, price, packaging, quantity?

26. .
What pack do you purchase?

27. .
Which promotional attracts you much?

28. .
Findings
CONSUMER RESEARCH:
Consumer research deals with consumer and their problems and
solution to the problems. In this we came to know
about the consumers need and expectation levels regarding
products and ascertainable
PRODUCT RESEARCH:
Under product research I came to know about the
modification which consumers wants as to the
quality, packing, shape, color, and quantity etc. of their
favorite chocolate.

29. .
SUGGESTIONS AND RECOMMENDATIONS
Due to increasing overall cost in Chocolate Products
everywhere, cost format should be made as such that
it is affordable to each and everyone in the society. In
this we also found that if the demanded brand is not
available, so at that time the customers switch over
the brand of the chocolate so, here the company
should build up the healthy distribution channel by
which company can attract the customers and
company loose the fear from the market. Company
should concentrate more on television for
advertisement

30. .
Conclusion:
• the liking pattern of the two products Cadbury and nestle
• overall people like to eat Cadbury brand rather than
nestle
• master people preferred dairy milk of Cadbury due to its
flavor taste quality and image and due to its hard form
some people often like to hear a chocolate with good
quality taste crunch

31. .
This was all about the study done on Two
choclate brands that is NESTLE and CADBURY

32. .
Thank You