Presentation prepared by Aivar Ruukel for presenting Soomaa National Park as Tourism Destination at EDEN III – European Destinations of Excellence - PROTECTED AREAS

1. European Destination of Excellence "Tourism and protected areas" Estonian destination of Excellence award S O O M A A Land of Bogs National Park International Jury Meeting May 26th 2009 The Flower Pavillion Pirita tee 26, Tallinn

2. Soomaa – Land of Peat-Bogs

3. Where is Soomaa?

4. - Values of Soomaa - STDS - Products & Services

6. Large untouched bogs

7. Naturally meandering rivers

8. Regular floods Five Seasons – More Reasons

9. Fifth Season

10. Floodplain Meadows

11. Soomaa is RAMSAR and Importand Bird Area

12. Nominated for UNESCO World Heritage list

13. Home for big carnivores

14. Soomaa - Capital of Estonian Wilderness

15. Sustainable Tourism Strategy Vision Vision Soomaa NP that belongs to the network of European wilderness areas is the most popular wilderness tourism destination of the Baltic’s. Its tourism products base on wilderness experience, uniqueness of Soomaa, cultural heritage and quality service that are offered by the local tourism entrepreneurs and stakeholders.

16. 1.Ecological aim – tourism supports the nature conservation objectives of the Soomaa NP 2.Economical aim – tourism supports local livelihood with creation of jobs and entrepreneurships 3.Social aim – tourism supports the welfare of local community and preservation of local way of life 4.Tourism development aim – Soomaa tourism products and services have strong quality and the tourism entrepreneurs are competitive and sustainable.

18. Zoning for Sustainable Tourism

21. Local Food

22. Target Groups of Soomaa

23. Людмила Руукел +3725029793 [email_address] Контакты: Marketing Strategy and Plan 2010 - 2012

24. Tourism products - Discover Villages of Soomaa

25. Dugout-Canoe Building

26. Tourism products - Dugout-Canoe Trips on Ancient Waterway

27. 18.- 27. of June 2009 Song Festival Fire carried from Tartu through Pärnu to Tallinn by old boats

28. Tourism products - Bogshoeing – a True Wilderness Experience

29. Bogshoeing in combination with Bogwalking on wooden paths

35. Co-operating with Travel Trade

37. Kick-spark trips on frozen rivers

38. Cross-country skiing trips on frozen Bogs

39. Wildlife Tracking

40. Beaver Safaries

41. Thank You! Questions please!