3. Content
New SSAB – More competitive together
Our vision and history
Company overview
Steel business
Tibnor – Nordic Steel Distribution business
Ruukki Construction
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5. New SSAB – More competitive together
Strengthened customer offering
Enhanced ability to invest in product development and
R&D – innovation leader
Enhanced potential for profitable growth in Advanced
High Strength Steels (AHSS) and Quenched & Tempered
steels (Q&T)
Increased flexibility and cost-effectiveness
Annual cost synergies of up to SEK 1.4 billion (EUR 150
million) realized over a three year period
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7. Our vision
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» A stronger, lighter and
more sustainable world «
Together with our customers, SSAB will
go further than anyone to realize the full
potential of lighter, stronger and more
durable steel products
8. We share a common heritage of steel making
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SSAB was formed in 1978 through a merger
of three companies: Domnarvets Jernverk
(originally started in 1878), Norrbottens
Järnverk (1940) and Oxelösunds Järnverk
(1914). This was a big restructuring of the
Swedish steel industry led by the state
In 1989, SSAB’s shares were listed on the
Stockholm Stock Exchange
With the acquisition of IPSCO in North
America in 2007, SSAB carried out one of
the largest Swedish corporate acquisitions
of modern times
Rautaruukki was established in 1960 to
ensure the availability of raw materials for
the Finnish shipbuilding and other metal
industries
Pig iron production started in Raahe in 1964
Cold-rolling and galvanizing started in
Hämeenlinna in 1972
In the early 1990s, Ruukki expanded into the
construction business
In 2004, all the different companies in
Rautaruukki Corporation started using the
marketing name Ruukki
11. New SSAB in brief
Nordic and US-based steel company with a global reach
Leading producer of Advanced High Strength Steels (AHSS)
and Quenched & Tempered steels (Q&T), standard strip,
plate and tubular products as well as construction solutions
Preliminary net sales in 2013, appr. SEK 56 billion (EUR 6.4
billion)
About 17,300 employees in 50 countries
Steel production facilities in Sweden, Finland and the US
Annual steel production capacity of 8.8 million tonnes
Organized in five divisions:
– SSAB Special steels, SSAB Europe, SSAB Americas, Tibnor,
Ruukki Construction
Listed on the NASDAQ OMX Nordic Exchange in Stockholm
and secondary listing on NASDAQ OMX in Helsinki
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12. Five divisions – Leading in their businesses
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Global steel and service partner in
value added Advanced High Strength
Steels (AHSS) and Quenched &
Tempered steels (Q&T)
SSAB Europe SSAB Americas
Tibnor
Ruukki
Construction
SSAB Special Steels
Nordic-based steel producer of
high-quality strip, heavy plate and
tubes
North America-based steel
producer of high-quality heavy
plate
Nordic full-service steel
distribution partner
European provider of
energy efficient building
and construction
solutions
13. Divisions
SSAB Special Steels SSAB Europe SSAB Americas Tibnor Ruukki Construction
Olavi Huhtala Charles Schmitt Mikael Nyquist Marko Somerma
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Functions
Finance
Legal and
Strategy
HR, Procurement,
Shared Services
Communications
Market
Development
Håkan Folin
Jonas Bergstrand Monika Gutén
Martin Lindqvist
President and CEO
Per Olof Stark
Technical
Development
Gregoire Parenty
Group Executive Committee (GEC)
Taina Kyllönen Martin Pei
15. Strategic focus areas for the steel business
Growth in Advanced High Strength Steels (AHSS) and
Quenched & Tempered steels (Q&T) – pursue new
segments and geographies
Maintain home market leadership – clear ambition to
remain leader in both North America and the Nordics
Growth in value added services – provide more
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customer value
Improve customer experience – continue to develop
the SSAB way of engaging customers
Improve profitability through cost synergies, efficiency
and flexibility
Strengthen performance culture – combine the “best
of both”
17. Broadened steel production base in the Nordics
Luleå – employees 1,200
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2
3
Steel-making
SSAB Europe
Raahe – employees 2,800
Steel-making, heavy plates and
strip products, SSAB Europe
Hämeenlinna – employees 900
Strip products and tubes
SSAB Europe
Borlänge – employees 2,100
Oxelösund – employees 2,300
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Strip products
SSAB Europe
Steel-making, heavy plates
SSAB Special Steels
Employees per December 2013 17
18. Two production facilities in the US
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Montpelier, Iowa
Employees: 497
Heavy plate mill, 1.2 MTON
Scrap based EAF production
R&D Centre
Mobile, Alabama
Employees: 592
Heavy plate mill, 1.2 MTON
Scrap based EAF production
Q&T lines
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2
1
2
SSAB Production locations
Wear Solutions
19. Tube and infrastructure production in the Nordics
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Strong set-up for producing tubes,
profiles and infrastructure components
– 3 tube works in Finland producing
piles, structural hollow sections and
precision tubes
– 1 tube works in Finland producing
sections and profiles
– 1 tube works in Sweden producing
line pipes and structural hollow
sections
– Also Hämeenlinna and Borlänge sites
have tube production
SSAB tube mills
Ruukki tube mills
20. Key customer segments for steel business
Heavy
transport
Automotive
Construction
machinery
Construction
Material
handling
Energy
Service
centers
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Strong product brands
Structural Protection Automotive Wear Color-coated
Engineering
and tooling
Joint product brand portfolio for the new SSAB will be ready at the beginning of 2015
22. Wear services – Products and applications
Products and applications for the wear
market and aftermarket
“One stop shop” for Wear Services
within, e.g. infrastructure and recycling
Strengthen presence within the mining
sector
By expanding our offering, we become a
more complete supplier
With focused resources and work
methods we work close to the end-user
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24. Strategic focus areas for Tibnor
Grow home market leadership
– Growth in standard and special steels
– Expand value-added services
Establish one true Nordic set-up
– Specialization and optimization of assets and flows
across countries
– Expand collaboration with SSAB Europe and SSAB
Special Steels
Expand distribution offering in the Nordics
– Expand multi-metal product and processing services
offering
– Increase distribution margin through:
• Realization of synergies in assets, purchasing and SG&A*
• Growth of multi-metal offering in all countries
• Focusing on value-added distribution
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25. Leading Nordic multi-metal distribution division
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Strong combined set-up of
processing sites for SSAB products
– Value added services processing
sites for plate and carbon steel
– 2 value added services processing
sites for tubes
27. Strategic focus areas for the construction business
Rapid growth and role change in roofing
– Build and roll-out replicable business model
– Expand distribution and installation to get closer to
Xxx
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consumers
Run systematic path to energy-efficient and functional
envelopes
– Differentiate business focusing on energy-efficient
and functional products
– Focus on fewer market segments and growth within
them
From tailored towards modular concept buildings
– Step change in commercial and operational project
management excellence
– Develop repeatable modular solutions
28. Building a major European construction business
2013 Plannja Ruukki Combined
Employees 340 3,200 3,500
Manufacturing
sites
4 12 16
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29. Strong product portfolio under Ruukki and
Plannja brands
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ROOF PROFILES
PRODUCTS PANELS STEEL STRUCTURES
All production locations SSAB:
Luleå
Borlänge
Oxelösund
Montpelier, Iowa
Mobile, Alabama
Edinburgh
Amsterdam
Perth
Montreal
Vancouver
Northport, Alabama
Santiago
Lissabon
Kunshan
Ghedi
Wroclaw
Johannesburg
Houston, Texas
Toronto, Canada
St.Paul, Minnesota
Singapore
Bilbao
Warzava
All production locations Tibnor/SSAB:
Mälardalen (Köping and Eskilstuna)
Lanna
Luleå
Linköping
Borlänge
Kil
Falköping
Tavlov (Danmark)
Riga (Lettland)
All production locations Plannja/SSAB:
Sweden Järnforsen
Sweden Landsbro
Poland Warszaw
Romania Bacau
All production locations Ruukki (steel and construction):
Finland Hämeenlinna
Finland Raahe
China Shanghai
Estonia Pärnu
Estonia Tallinn
Finland Alajärvi
Finland Hyvinkää
Finland Järvenpää
Finland Kankaanpää
Finland Lappohja
Finland Oulainen
Finland Peräseinäjoki
Finland Pulkkila
Finland Seinäjoki
Finland Toijala
Finland Uusikaupunki
Finland Vimpeli
Finland Ylivieska
Lithuania Gargzdai
Lithuania Vaidotai
Norway Oslo
Norway Bergen
Norway Berger
Norway Bryne
Norway Gressvik
Norway Trondheim
Poland Oborniki
Poland Żyrardów
Romania Bolintin Deal
Russia Obninsk
Russia St. Petersburg
Sweden Anderslöv
Sweden Virsbo
Ukraine Kyiv
All production locations SSAB:
Luleå
Borlänge
Oxelösund
Montpelier, Iowa
Mobile, Alabama
Edinburgh
Amsterdam
Perth
Montreal
Vancouver
Northport, Alabama
Santiago
Lissabon
Kunshan
Ghedi
Wroclaw
Johannesburg
Houston, Texas
Toronto, Canada
St.Paul, Minnesota
Singapore
Bilbao
Warzava
All steel production locations Ruukki:
Finland Raahe
Finland Hämeenlinna
China Shanghai
Finland Kankaanpää
Finland Lappohja
Finland Oulainen
Finland Pulkkila
Finland Toijala
Finland Uusikaupunki
Poland Oborniki
Russia St. Petersburg
Sweden Virsbo
SSAB Production locations North and South America
Northport, Alabama, the US
Mobile
Montpelier
Houston
St Paul
Santiago
SSAB Production locations Canada
Montreal, Québec, Canada
Vancouver, British Columbia, Canada
Toronto
Wear Solutions
Birmingham
All steel tube production locations SSAB:
Sweden Borlänge
All steel tube production locations Ruukki:
Finland Hämeenlinna
Finland Lappohja
Finland Oulainen
Finland Pulkkila
Finland Toijala
Sweden Virsbo
*SG&A = Selling, general and administrative expenses
All production locations Tibnor/SSAB:
Mälardalen (Köping and Eskilstuna)
Lanna
Luleå
Linköping
Borlänge
Kil
Falköping
Tavlov (Danmark)
Riga (Lettland)
All steel distribution locations Ruukki:
Estonia Tallinn
Finland Hyvinkää
Finland Järvenpää
Finland Raahe
Finland Seinäjoki
Lithuania Vaidotai
Norway Oslo
Norway Bergen
Norway Berger
Norway Bryne
Norway Gressvik
Norway Trondheim
All production locations Plannja:
Sweden Järnforsen
Sweden Landsbro
Poland Warszaw
Romania Bacau
All construction production locations Ruukki:
Estonia Pärnu
Finland Alajärvi
Finland Peräseinäjoki
Finland Vimpeli
Finland Ylivieska
Lithuania Gargzdai
Poland Oborniki
Poland Żyrardów
Romania Bolintin Deal
Russia Obninsk
Sweden Anderslöv
Ukraine Kyiv