A short but sweet overview of some of the most common content marketing problems.

1. 5 Most
Common
Content
Marketing
Mistakes

2. Ryan J. Rutledge
Rutledge Branding Initiative
Writer
Dreamer
Content Marketing Specialist
Craft Beer Lover
rrryanrutledge@gmail.com
@ryanjrutledge

3. But First...
What is content
marketing?

4. Basically...
Content marketing is a marketing technique of creating and
distributing valuable, relevant and consistent content to attract
and acquire a clearly defined audience – with the objective of
driving profitable customer action.
-Content Marketing Institute

5. Now, let’s get
down to
business.

6. Mistake 5: Failure to
Establish Target
Audience
While “Knowing Your
Customer” is part of every
marketing campaign, social
media requires you to take it one
step further.

7. You’ve got to
expand your
marketing persona
to include social
media platforms
your customers
would use.
How do they use
social media when
they’re shopping? Is
it just for input or is
it broader in terms
of influence and
additional
information?

8. Mistake 4: Failure to
Listen
Understanding the customer's
emotional status and how you
can provide a good service that
creates an emotional connection is
critical.

9. Different cultures have different mindsets.

10. Plan accordingly,
and just listen.

11. Mistake 3: Failure to
Leverage Content
You must use every piece of
content in multiple ways to get
the highest return on investment
from each piece of content.

13. It’s Like The

14. Mistake 2: Failure to
keep with it
It takes time to build a real
relationship with your audience
and develop a loyal following.

15. Some companies start
a blog, newsletter or
other tactic and expect
to see immediate
results...

17. But it’s usually like this.

18. Mistake 1: Failure to
Measure Results
You must establish metrics that
are associated with your business
objectives.

20. Capitalize!

21. Ryan J. Rutledge
Rutledge Branding Initiative
 Questions?
 Comments?
 Email or Connect!
rrryanrutledge@gmail.com
@ryanjrutledge