1. English CEO Seminar Day 3: September 5th, 2011 Topic: VC/Cultural Differences

2. Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square

3. Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English

4. Day 3 Focus Work on Elevator Pitch: Market, Advantage Venture Capitalist Roles Venture Capital/Business Differences Foreign Investor Difficulties IR Timeline

5. SmugMug Elevator Pitch

6. Elevator Pitch Structure Yourself Company Team Market Advantage Profits Conclusion 5 W’s WHATis your company? WHAT doesyour COMPANY do? WHO does your company do it for? WHY do they care? WHY is your company DIFFERENT?

7. Korean ‘Graveyard’ Labor Unions ‘Graveyard’ of foreign firms Ticket Monster’s Daniel Shin: Korea’s Uniqueness comes from 2 Factors: Timing Barriers to Entry <

8. What is a Venture Capitalist? More than just high risk investment… Strategic (growth assistance) Interpersonal Support (management assistance, monitoring) Maximizing value for portfolio company Then…getting reward through IPO/M&A

9. Venture Capitalist Time Spent

10. Venture Capital Differences American Venture investing companies Investment for return Potential high early stage investments Staged financing Bigger venture funds More pension funds/insurance companies Korean Mainly group or corporation based (Ex: Samsung Group) Investment in business related partner Generally less investment and lower early stage investments Smaller venture funds

11. Venture Capital Differences American Control and Oversight are more important More partners, frequently attend board meetings Less companies per VC More time spent monitoring funds in portfolio Korean More selection and funding based (hands off) More fund assistance focused (finding and investing) More companies per VC Some more ‘loan’ based (payback required)

12. Presentation Differences American Few bullet points, info on the slides Mostly images, headlines Focus: the presenter Korean Lots of bullets, information on the slides Like a book Focus: the PowerPoint

13. Foreign Investment Difficulties (Investor POV) Harder for VCs to find you Meetings are less frequent Different Laws Differences in Business Cultures Exit Strategies Many other issues; banking, accounting, tax Main Point: Don’t assume foreign investors understand investment in Korea

15. Almost 60% investing outside of the country

16. Well trained, reasonably priced engineers

17. Know how to build local services

18. “Local talent, local markets”

19. Dixon Doll, founder of DCM, an Asia-focused venture firm:

21. 57% will increase investments in next 5 years

22. Most important sectors

23. Cloud computing

24. Social media

25. Software

28. Presentation

32. Elevator Pitch Presentation/Discussion

33. VC Feedback