2. Outline
• Mc.Donalds History
• What The Donald McDonald
• Mc.Donalds business
• POLITICAL INFLUENCES:
• Forbidding Maneuver in China
• References
3. Mc.Donalds History
• The business began in 1940,with a
restaturantopented by brothers Richard and
MauriceMcDonald in San
Bernardino,California.
• Their introduction of the speedee ServiceSystem in
1948.Speedee was eventually replaced with
RonaldMcDonald by 1667 when the company first
filed
On a clown shaped man having puffed out costume
legs.
4. What The Donald
McDOnald
• The world biggest fast food restaurant
• Founded by Riched and Maurice McDonalds in
1940
• Headquarter in United state
• Serviece around 68 million people each day in 119
countries
6. POLITICAL
INFLUENCES:
• These are some influences a company doesn’t
have any control of.USA politically is well suited for
business of Mcdonalds.Mcdonlad is very popular in
USA.But government is trying to control marketing of
fast food because of health concern such as
cholesterol,cardiovascular and obesity issues.
7. ECONOMICAL
INFLUENCE
• Economical variables such as currency
exchange,employment,Interest rate,tax ratio and
need of international supply.Most of the
organisations depend on foreign supply of raw
metarials for their products making.Currency
exchange also have a great impact on any
organistion.USA
8. Sociocultural influences
• Culture and society has a big impact on any
organisation sales.Mcdonals in USA is serving a
liberal society.religion has not much effect on
Mcdonald’s.culture is very much simple.
9. Technological influence:
• ne positive benefit of globalisation was
technological advancement.Althogh Mcdond’s
doesn’t use too many complicated machines in
their food production but still they need highly
competitive technology.technology is needed for
example in supply chain management,order
taking,Inventory control,easy and quick payment
procedures
10. MICRO ENVIRONMENTAl ISSUES:
Competitive Intensity:
• 1)Threats of new entrants
• 2)Threats of substitute
• 3)Bargaining power of customer
• 4)Bargaining power of supplier
• 5)Competitive rivalry with in organisation.
