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Engagement to Results
Conquering the feedback challenge


David Priemer
Rypple
Key take-aways


1.  What engagement means to your business

2.  Critical role of feedback plays

3.  Why it’s hard to get & how to make it easier




Bonus: harnessing the power of intrinsic motivation
My top 2 management lessons learned

1.  It’s not about you, it’s about your team


2.  Only your mother cares about how
   smart you are *


       *	
  2b.	
  Everyone	
  else	
  cares	
  about	
  results	
  	
  	
  	
  	
  .	
  	
  	
  	
  	
  
but results begin with…




                      Engagement
Why is the quest for
engagement so elusive?
What is “engagement” anyway?



 “Engagement is about aligning individuals with
 the mission	
  and	
  priorities	
  of the organization.”

                          Aberdeen Group study, July 2009
                          Beyond Satisfaction: engaging employees and retaining customers.
Engagement reality

     Only	
  21% of employees are truly
              engaged in their work
                     Towers Perrin, Global Workforce Study of 90,000
                     workers in 18 countries (2008)




                                                 7	
  
Engagement is really about




            “Discretionary effort”
Engagement = results



  Quality	
                                          Increased	
  
                               Increased	
  
 customer	
      Loyalty	
  
                                revenue	
             market	
  
experience	
  
                                                      posi0on	
  




                                           Aberdeen Group study, July 2009
It’s easy to see who does this well
Question


   “How do we drive engagement?”
Answer




          You don’t!
Do we love curling THIS much?
Question



            promote
  “How do we drive engagement?”
Promoting engagement


 “success	
  depends	
  on a company’s ability
 to	
  unleash	
  the	
  initiative,	
  imagination	
  and	
  
            passion	
  of its employees”
                               	
  
                                              Gary Hamel: 
                                              WSJ, Dec 2009
How to get there


 1.  Help people know how they’re doing

 2.  Make positive behaviors visible

 3.  Encourage ongoing learning
…no different than
grooming athletic talent
These are all forms of:
But feedback is like
 going to the gym…
Good in theory, hard in practice


  1.  We all agree it’s a good idea

  2.  Some of us are good about doing it

  3.  Most of us aren’t *


  * if you gave all your employees free gym memberships, how many would go?
Traditional approach: 
Put structure in place to
help us give & get feedback

           21	
  
Traditional approach



         Once or twice a year, "
   companies stop…and have a


                          “focal period”
Fill out lots of complex forms…
…evaluate people on"
abstract skills & competencies…
…& give lots of feedback all at once. 
           “Here’s all the feedback. Now use it!” *
	
  	
  




            *	
  “By	
  the	
  way,	
  here’s	
  your	
  
                     raise/bonus…”	
  


                                                            26	
  
Performance reviews don’t work


“Get Rid of the Performance Review! It destroys morale, kills
teamwork and hurts the bottom line.” 




“Now is as good a time as any to think about giving up this
bankrupt process.”
How people feel about reviews

                                                    Y	
  	
  	
  	
  N	
  
1.  Easy	
  to	
  complete?	
                       ☐	
 	
  
2.  Are	
  they	
  consistently	
  helpful?	
       ☐	
 	
  
3.  Is	
  the	
  experience	
  enjoyable?	
         ☐	
 	
  
4.  Are	
  insights	
  easily	
  assimilated?	
     ☐	
 	
  
Not surprising that…



   75%!
                People	
  hate	
  
                performance	
  reviews	
  
                *Bersin	
  Associate	
  Research	
  




                People	
  want	
  to	
  hear	
  

   60%!         from	
  their	
  managers	
  
                on	
  a	
  daily	
  basis	
  
                *Robert	
  Half	
  InternaQonal	
  &	
  Yahoo	
  Hotjobs	
  Survey	
  
formal	
  review	
  

 the	
  best	
  stuff	
  
 formal	
  review	
  

Reviews miss the best stuff
Recognition promotes retention



          17%!
                                           People	
  leave	
  due	
  to	
  
                                           insufficient	
  recogniQon	
  
                                           at	
  work	
  
                                           *Salary.com	
  Employee	
  Job	
  SaQsfacQon	
  &	
  
                                           RetenQon	
  Survey	
  2007/2008	
  




        “One	
  at	
  a	
  Qme,	
  15-­‐second	
  praising	
  is	
  10x	
  more	
  
          valuable	
  than	
  a	
  group	
  ‘way	
  to	
  go	
  gang’.”	
  
 	
  
                                                                  *Tom	
  Peters,	
  Author/Management	
  Guru	
  
Why do we do it?




               CONFIDENTIAL	
  
but…




        …the game has changed
The old corporate model is breaking down
#1: Gen Y is taking over



Mentoring	
  Millennials	
  


  “In four years, Millennials will account for nearly half
              the employees in the world.”
New definition of feedback



The	
  Double	
  Meaning	
  of	
  Feedback	
  


        “When a ‘Y’ says ‘I'd like more feedback,’ they
           are expressing a desire to learn more.”
#2: “Meaning is the new money”


  CONFIDENTIAL	
     37	
  
Monetary incentives don’t work
“…when the tasks involve higher levels of
cognition or creativity, the monetary incentives
actually stifle performance rather than drive it.
In addition, people undertake activities for
reasons of mastery, purpose, etc. rather than
specifically for monetary reward.”




                  Daniel Pink
                    Author, Drive
#3: We use personal tools at work
ConsumerizaQon	
  of	
  IT,	
  March	
  17,	
  2011	
  


                      “95% of Information Workers Use Self-
               95%	
  of	
  InformaQon	
  Workers	
  Use	
  Self-­‐Purchased	
  Technology	
  for	
  Work	
  
                               Purchased Technology for Work”
Future state of feedback

1.  Continuous

2.  Drive business results not
    just artifacts

3.  Clear benefit to the
    employee
Solution for today’s workforce


                                             Amplify existing social
    95%	
  of	
  InformaQon	
  Workers	
  Ubehaviors that promote
                                           se	
  Self-­‐Purchased	
  Technology	
  for	
  Work	
  

                                                          engagement
Behavior #1: give recognition



 “The number one motivator of
 peopleof	
  InformaQon	
  Workers	
  Use	
  Self-­‐Purchased	
  Technology	
  for	
  Work	
  
    95%	
   is feedback on results.” 
 
 Ken Blanchard: Author, The One Minute Manager
Behavior #2: have frequent 1:1’s



 “Encourage managers to have frequent,
 ongoingf	
  conversationsse	
  Self-­‐Purchased	
  staff.”
 for	
  Work	
  
     95%	
  o InformaQon	
  Workers	
  U with their Technology	
  
 
 Jeffrey Pfeffer: Professor of Organizational Behavior, Stanford
Behavior #3: get ongoing feedback


  “Reach out to co-workers, listen
  and learn, and Workers	
  Use	
  Self-­‐Purchased	
  Technology	
  for	
  Work	
  
    95%	
  of	
  InformaQon	
  
                                to focus on
  continuous development.”
  
  Marshall Goldsmith: CEO coach & best selling author
Oh, but it has to be…


                         Everyone does it
                             together
 Integrates into
     work life




                               People actually
                                want to do it.
Gamification* to the rescue!




                   * using game-play mechanics in non-
                   game applications to engage people.
Today, people are realizing that game design
has something to say about how we design
solutions to other problems.
You can’t save a crappy "
   service/product/environment"
by bolting on game mechanics.




+
Ex: Gamification of personal relationships

1.  Keep in touch with people I know

2.  See what people I know are doing

3.  Share the things I like with others

4.  Know where the action is

5.  Feeling of belonging to a group


           Intrinsic desires
Unexplored	
  levels	
  




                          Experiences	
  I	
  share	
            Unexplored	
  people	
  




                          My	
  achievements	
  

StaQsQcs	
  



               Icons	
  &	
  badges	
  
                                                                  Unexplored	
  
                                                                 achievements	
  
What if people at work were as
   engaged, happy & focused 
    as they are when gaming?
Leveling up
   Leaderboards

                                 Badges

Reality"
Work is already filled with
games & game-elements
with extrinsic rewards
Engagement * arises out of intrinsic factors
- experiences of competence, self-efficacy, and mastery




             *Badges, leaderboards, etc. are the results of achieving mastery.
                              They’re not the reason to engage in the game.
Learning & growth keep people
 engaged in their personal lives
The Key:
                Provide an environment that
 Feedback
      promotes people’s desire to
                   achieve mastery of these
                important behaviors at work
 Coaching

Recognition

Goal Setting
Beware: not all work games work




    And ournformaQon	
  Workers	
  Use	
  Self-­‐Purchased	
  Technology	
  for	
  Work	
  game
      95%	
  of	
  I favorite, the performance review
                                            Formal with very infrequent feedback. 
                     A ritual game with billions spent in wasted enterprise effort.
                                         CONFIDENTIAL	
  
Want to learn more about gamification at work?



        http://www.slideshare.net/rypple
           (Work Better. Play Together? On Enterprise Gamification)
The result of feedback mastery…



1.  Greater	
  employee	
  engagement	
  
2.  Reduced	
  turnover	
  
3.  Increased	
  market	
  posiQon	
  
Haven’t listened until now?

1.  Engagement drives real business results

2.  A feedback culture is key to promote engagement

3.  Supercharge familiar behaviours to make feedback
   easy & visible

Bonus: Tap into intrinsic motivation




                                           60	
  
Questions?
Ping us anytime!
Ready	
  to	
  assess	
  your	
  people’s	
                  Looking	
  to	
  learn	
  about	
  how	
  
engagement	
  using	
  Drake	
                               Rypple	
  can	
  help	
  promote	
  
InternaQonal’s	
  Enterprise	
                               feedback	
  and	
  engagement	
  in	
  
Survey	
  soluQon?	
                                         your	
  organizaQon?	
  	
  

         95%	
  of	
  InformaQon	
  Workers	
  Use	
  Self-­‐Purchased	
  Technology	
  for	
  Work	
  


Heather	
  Payne	
                                            David	
  Priemer	
  
hpayne@na.drakeintl.com	
                                     dpriemer@rypple.com	
  
416-­‐216-­‐1125	
                                            416-­‐480-­‐6498	
  
@heatherpayne	
                                               @dpriemer	
  
Work better, together.
           Feedback, coaching and thanks.




#magic
                                        #checkered


          #bulb
                     #gears



                    #monstertruck

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Engagement to Results: Conquering the Feedback Challenge

  • 1. Engagement to Results Conquering the feedback challenge David Priemer Rypple
  • 2. Key take-aways 1.  What engagement means to your business 2.  Critical role of feedback plays 3.  Why it’s hard to get & how to make it easier Bonus: harnessing the power of intrinsic motivation
  • 3. My top 2 management lessons learned 1.  It’s not about you, it’s about your team 2.  Only your mother cares about how smart you are * *  2b.  Everyone  else  cares  about  results          .          
  • 4. but results begin with… Engagement
  • 5. Why is the quest for engagement so elusive?
  • 6. What is “engagement” anyway? “Engagement is about aligning individuals with the mission  and  priorities  of the organization.” Aberdeen Group study, July 2009 Beyond Satisfaction: engaging employees and retaining customers.
  • 7. Engagement reality Only  21% of employees are truly engaged in their work Towers Perrin, Global Workforce Study of 90,000 workers in 18 countries (2008) 7  
  • 8. Engagement is really about “Discretionary effort”
  • 9. Engagement = results Quality   Increased   Increased   customer   Loyalty   revenue   market   experience   posi0on   Aberdeen Group study, July 2009
  • 10. It’s easy to see who does this well
  • 11. Question “How do we drive engagement?”
  • 12. Answer You don’t!
  • 13. Do we love curling THIS much?
  • 14. Question promote “How do we drive engagement?”
  • 15. Promoting engagement “success  depends  on a company’s ability to  unleash  the  initiative,  imagination  and   passion  of its employees”   Gary Hamel: WSJ, Dec 2009
  • 16. How to get there 1.  Help people know how they’re doing 2.  Make positive behaviors visible 3.  Encourage ongoing learning
  • 17. …no different than grooming athletic talent
  • 18. These are all forms of:
  • 19. But feedback is like going to the gym…
  • 20. Good in theory, hard in practice 1.  We all agree it’s a good idea 2.  Some of us are good about doing it 3.  Most of us aren’t * * if you gave all your employees free gym memberships, how many would go?
  • 21. Traditional approach: Put structure in place to help us give & get feedback 21  
  • 22. Traditional approach Once or twice a year, " companies stop…and have a “focal period”
  • 23. Fill out lots of complex forms…
  • 24. …evaluate people on" abstract skills & competencies…
  • 25.
  • 26. …& give lots of feedback all at once. “Here’s all the feedback. Now use it!” *     *  “By  the  way,  here’s  your   raise/bonus…”   26  
  • 27. Performance reviews don’t work “Get Rid of the Performance Review! It destroys morale, kills teamwork and hurts the bottom line.” “Now is as good a time as any to think about giving up this bankrupt process.”
  • 28. How people feel about reviews Y        N   1.  Easy  to  complete?   ☐    2.  Are  they  consistently  helpful?   ☐    3.  Is  the  experience  enjoyable?   ☐    4.  Are  insights  easily  assimilated?   ☐   
  • 29. Not surprising that… 75%! People  hate   performance  reviews   *Bersin  Associate  Research   People  want  to  hear   60%! from  their  managers   on  a  daily  basis   *Robert  Half  InternaQonal  &  Yahoo  Hotjobs  Survey  
  • 30. formal  review   the  best  stuff   formal  review   Reviews miss the best stuff
  • 31. Recognition promotes retention 17%! People  leave  due  to   insufficient  recogniQon   at  work   *Salary.com  Employee  Job  SaQsfacQon  &   RetenQon  Survey  2007/2008   “One  at  a  Qme,  15-­‐second  praising  is  10x  more   valuable  than  a  group  ‘way  to  go  gang’.”     *Tom  Peters,  Author/Management  Guru  
  • 32. Why do we do it? CONFIDENTIAL  
  • 33. but… …the game has changed
  • 34. The old corporate model is breaking down
  • 35. #1: Gen Y is taking over Mentoring  Millennials   “In four years, Millennials will account for nearly half the employees in the world.”
  • 36. New definition of feedback The  Double  Meaning  of  Feedback   “When a ‘Y’ says ‘I'd like more feedback,’ they are expressing a desire to learn more.”
  • 37. #2: “Meaning is the new money” CONFIDENTIAL   37  
  • 38. Monetary incentives don’t work “…when the tasks involve higher levels of cognition or creativity, the monetary incentives actually stifle performance rather than drive it. In addition, people undertake activities for reasons of mastery, purpose, etc. rather than specifically for monetary reward.” Daniel Pink Author, Drive
  • 39. #3: We use personal tools at work
  • 40. ConsumerizaQon  of  IT,  March  17,  2011   “95% of Information Workers Use Self- 95%  of  InformaQon  Workers  Use  Self-­‐Purchased  Technology  for  Work   Purchased Technology for Work”
  • 41. Future state of feedback 1.  Continuous 2.  Drive business results not just artifacts 3.  Clear benefit to the employee
  • 42. Solution for today’s workforce Amplify existing social 95%  of  InformaQon  Workers  Ubehaviors that promote se  Self-­‐Purchased  Technology  for  Work   engagement
  • 43. Behavior #1: give recognition “The number one motivator of peopleof  InformaQon  Workers  Use  Self-­‐Purchased  Technology  for  Work   95%   is feedback on results.” Ken Blanchard: Author, The One Minute Manager
  • 44. Behavior #2: have frequent 1:1’s “Encourage managers to have frequent, ongoingf  conversationsse  Self-­‐Purchased  staff.” for  Work   95%  o InformaQon  Workers  U with their Technology   Jeffrey Pfeffer: Professor of Organizational Behavior, Stanford
  • 45. Behavior #3: get ongoing feedback “Reach out to co-workers, listen and learn, and Workers  Use  Self-­‐Purchased  Technology  for  Work   95%  of  InformaQon   to focus on continuous development.” Marshall Goldsmith: CEO coach & best selling author
  • 46. Oh, but it has to be… Everyone does it together Integrates into work life People actually want to do it.
  • 47. Gamification* to the rescue! * using game-play mechanics in non- game applications to engage people.
  • 48. Today, people are realizing that game design has something to say about how we design solutions to other problems.
  • 49. You can’t save a crappy " service/product/environment" by bolting on game mechanics. +
  • 50. Ex: Gamification of personal relationships 1.  Keep in touch with people I know 2.  See what people I know are doing 3.  Share the things I like with others 4.  Know where the action is 5.  Feeling of belonging to a group Intrinsic desires
  • 51. Unexplored  levels   Experiences  I  share   Unexplored  people   My  achievements   StaQsQcs   Icons  &  badges   Unexplored   achievements  
  • 52. What if people at work were as engaged, happy & focused as they are when gaming?
  • 53. Leveling up Leaderboards Badges Reality" Work is already filled with games & game-elements with extrinsic rewards
  • 54. Engagement * arises out of intrinsic factors - experiences of competence, self-efficacy, and mastery *Badges, leaderboards, etc. are the results of achieving mastery. They’re not the reason to engage in the game.
  • 55. Learning & growth keep people engaged in their personal lives
  • 56. The Key: Provide an environment that Feedback promotes people’s desire to achieve mastery of these important behaviors at work Coaching Recognition Goal Setting
  • 57. Beware: not all work games work And ournformaQon  Workers  Use  Self-­‐Purchased  Technology  for  Work  game 95%  of  I favorite, the performance review Formal with very infrequent feedback. A ritual game with billions spent in wasted enterprise effort. CONFIDENTIAL  
  • 58. Want to learn more about gamification at work? http://www.slideshare.net/rypple (Work Better. Play Together? On Enterprise Gamification)
  • 59. The result of feedback mastery… 1.  Greater  employee  engagement   2.  Reduced  turnover   3.  Increased  market  posiQon  
  • 60. Haven’t listened until now? 1.  Engagement drives real business results 2.  A feedback culture is key to promote engagement 3.  Supercharge familiar behaviours to make feedback easy & visible Bonus: Tap into intrinsic motivation 60  
  • 62. Ping us anytime! Ready  to  assess  your  people’s   Looking  to  learn  about  how   engagement  using  Drake   Rypple  can  help  promote   InternaQonal’s  Enterprise   feedback  and  engagement  in   Survey  soluQon?   your  organizaQon?     95%  of  InformaQon  Workers  Use  Self-­‐Purchased  Technology  for  Work   Heather  Payne   David  Priemer   hpayne@na.drakeintl.com   dpriemer@rypple.com   416-­‐216-­‐1125   416-­‐480-­‐6498   @heatherpayne   @dpriemer  
  • 63. Work better, together. Feedback, coaching and thanks. #magic #checkered #bulb #gears #monstertruck

Notas del editor

  1. See what I learned was that at the end of the day, it wasn’t about me, it was about my team…I had to get the most out of them.Results were everything…it wasn’t about what I did before or how smart I thought I wasWe have a saying in the startup world “revenue solves all problems”But of course, I couldn’t do it by myself…I needed my team…but I realized I couldn’t just snap my fingers and make my team produce results….they had to be focused, they had to care, they had to work hard
  2. …and so what I started to realize was that it was really all about one simple concept: ENGAGEMENT
  3. Making sure that OUR PEOPLE are executing on OUR MISSIONBeyond Satisfaction: engaging employees and retaining customers.AUDIENCE QUESTION: RAISE YOUR HAND IF YOU FEEL YOU’RE GENERALLY ALIGNED WITH MISSION AND PRIORITIES OF YOUR COMPANY
  4. A“Global Workforce Survey” conducted by Towers Perrinpolled more than 90,000 workers in 18 countries and found that only 21% of employees are truly engaged in their work.That’s a problem is you’re a 28 year old manager, with a team with 21 trying to hit pretty aspirational quota
  5. BUT HOW DO WE GET PEOPLE TO SPEND MORE OF THEIR “DISCRETIONARY EFFORT” ON OUR WORK? HOW DO WE DRIVE“Our clients entrust the success of their businesses to us. They call on us to craft new and innovative approaches to help solve their toughest problems. If our people aren’t engaged and looking for ways to improve themselves and their teams, how can we deliver on our promise to our clients?“
  6. Study showed the best in class organizations had a 2X the rate of customer satisfaction of average companies and 4X the rate of laggards.INCREASED MARKET POSITION = THE POINT OF BUSINESS!!!…and while it’s difficult to put your finger on the pulse of how you actually get that level of engagement, a individuals and consumers, many of us can identify organizations who have it!
  7. Many of these are on Fortune magazine’s 100 Best Companies to work for: http://money.cnn.com/magazines/fortune/bestcompanies/2011/full_list/
  8. The answer is…you can’t! You can’t make someone care.…so the thing is, being engaged and driving success doesn’t depend on what we’re told to do, it’s the about the environment that’s created for us.
  9. So the best we can do is PROMOTE people’s desire to be engaged.
  10. GARY HAMEL: London Business School. Author, Speaker, Influential business thinkerorganizations with best-in-class employee engagement have double the customer satisfaction/loyalty rates of average performers.So how do we do that? Well, we can provide our people with free pop or better yet, give them cool projects to work on, but in a world where employees, especially the GenY’s, come to work everyday with more of a “what can this job do for me” attitude, the learning the best way is to…
  11. If I know how I’m doing, how to adjust my approach as needed, I can see what other people are doing well, and I’m encouraged to grow and develop, I’m going to spend a lot more of my discretionary effort on the business.
  12. Your star players have talent and are motivated to get betterYou tell him how he’s doingSpent time practicing,showing him what the best hitters doEncourage him to get better
  13. This is all great…so how do we do that? It’s not about what…its about HOW!
  14. I work with Facebook…This is all great…so how do we do that? It’s not about what…its about HOW!
  15. People are bad at doing this stuff…so let’s make them
  16. So what do we to help people get engaged? We create systems, processes, and make them do it.
  17. Some companies estimate that they spend 3% of their PAYROLL on this!
  18. Miovision:Sit across the table from one another and behave differently.Why do we do this?QUESTION: do you find performance reviews helpful?
  19. Old way is based on fear, compliance and measurement. A good idea for the time…and even from a structural perspective, they may be brilliant, but operationally they don’t work.I speak to dozens of HR professionals every week who say the exact same thing.I mean, imagine if we HAD all that information on people…how helpful would that be?!?
  20. Idea behind the review itself aside…when you drill into the how people feel about the process/outcomes of reviews
  21. We miss opportunities to correct poor behaviors, promote good ones, and just overall, tell people they’re doing a good job.
  22. While we’re getting glimpses of the feedback problem, we’re also getting queues as to the potential solution
  23. Workforce compositionWhat motivates usTools we use
  24. the people born between 1977 and 1997
  25. Author of Plugged In
  26. Money doesn’t motivate
  27. http://www.readwriteweb.com/enterprise/2011/03/consumerization-of-it-95-of-in.php
  28. Key Point: these elements describe the future state of employee performance programsLead in: there seems to be three primary concepts that forward-thinking organizations believe represent the future state of employee performanceLead out: so the question is….what’s the solution?
  29. ASK AUDIENCE WHAT THEY DO?
  30. This is where feedback and engagement intersects with technology…what we at Rypple spend a lot of time thinking about.How we take something that people want to do, make it easy, social fun, and help them realize personal value?!?
  31. Insert images of well recognize games*using game-play mechanics in non-game applications to engage people. To get them into the state of flow.
  32. The game!
  33. http://www.istockphoto.com/stock-photo-2268992-video-gaming.php?st=d454d42
  34. These are the same elements we strive for at work….
  35. These are the same elements we strive for at work….
  36. These are the same elements we strive for at work….
  37. These are the same elements we strive for at work….