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Strategic Marketing Planning Process Dr. Samir Al-Alfy Senior Communication Advisor JHU/CCP March 2011
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Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object]
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Notas del editor

  1. Reference: Health Behavior & Health Education, 2008 Social Marketing, Kotler & Nancy Lee, 2008 Communication for Social Change, Kincaid 2002