Unlock new value for your business with SAP Cloud. Visit www.sap.com/cloud for more information.

1. Your cloud. Your way.
How SAP®
Cloud unlocks new
value for your business

2. Achieve velocity
Run in the right direction,
at the right speed, to win
Overview
of Fortune 500 companies
have dropped off the list in the
last 12 years
of the companies on the FTSE
100 when it was created in
1984 are no longer there
The road to success is littered with the remnants of
companies that couldn’t keep pace and adapt to market
changes.
Corporate Darwinism is a real threat, and simply
understanding the convergence of social, mobile, cloud,
Big Data analytics, and business networks is not enough.
You need to predict market changes and act quickly to
capitalize on them – or risk extinction.
50%
79%

3. Overview
Merely detecting trends or risks in the market is not enough
– you need to develop a plan to engage and execute on them
in advance of the competition.This is only possible when you
combine the:
• Convenience and agility of the cloud – to quickly innovate,
adjust and adapt key business processes to capitalize on
everchanging market dynamics
millennial mindset
mobile
everything connected
Big Data and insights
consumerization of IT
• Connectivity and insight of social collaboration and
business networks – harnessing the“knowledge of crowds”
and insights from a network of partners and peers
• Analytical power and speed of in-memory database and
analytics – to aggregate, correlate, and assess countless bits
of information and scenarios
• Accessibility of mobile – to detect changes, access and
share intelligence, and execute the best actions whenever and
wherever you are
Real time is not enough

4. Flexibility, choice, control
Plug-and-play into your existing
environment
Only SAP delivers the right mix of cloud, hosted, and
on-premise technology based on your needs.
We empower companies to out-maneuver market changes
and out-execute competitors by engaging their customers,
partners, and employees in new ways to innovate and create
deeper relationships, and then execute at scale.
Our cloud portfolio delivers flexibility, choice, and control.
Our plug-and-play cloud solutions enable you to leverage your
existing environment while unlocking new levels of agility and
performance for the business.
Line-of-business leaders have the flexibility to innovate and
adapt processes quickly and easily to generate new value or
save costs, with minimum disruption.
Most
comprehensive
cloud portfolio
29 million
users in the cloud
Largest cloud
implementations
in the world
Over 1 million
businesses on the
Ariba®
Network
Overview
Learn more
Explore cloud
solutions from SAP
View video ›

5. Dynamic adoption
SAP Cloud
applications for
your line-of-
business needs
A move to the cloud must be a thoughtful evolution that takes
every company’s unique situation in context:
• If you are building a high-performance sales organization,
you can take sales and recruiting solutions, and add learning
and travel to fully equip your sales team
• Or to enhance customer experience, you can take our service
solutions, drive better supply and spend control with our
procurement offerings, and manage worker performance
and knowledge with SuccessFactors™
Employee Central
• You can also drive new levels of innovation and agility into
the front end of your business with our finance and sales
applications – all in the cloud
For CIOs this means they are truly advocates of the
business, helping to tap into the rapid innovation of the cloud
and to adapt processes quickly to everchanging market
dynamics and customer needs.
Our approach helps bring the CIO and business leaders
together in a mutual dialog that has business and customer
success as the ultimate goal.
Let’s explore how SAP delivers your cloud, your way.
Overview

6. line-of-business cloud applications
people
SOCIAL COLLABORATION
Drive effective people collaboration by natively integrating social capabilities into business processes
BUSINESS COLLABORATION
Improve the way you buy, sell, and manage cash by connecting, collaborating, and transacting with all your global trading partners
CUSTOMER MONEY SUPPLIER
• Drive workforce strategies
and insights with
confidence
• Empower employees
to take charge of their
performance and career
• Optimize HR operations
across geographies,
organizations, and
employee types
• Drive real-time, intuitive
financial insights to
everyone across the
business
• Ensure compliant
accounting and financial
reporting for global
enterprises
• Optimize finance
operations to improve
efficiency, working capital,
and mitigate risk
• Engage your customers
in a whole new way, from
prospect to promoter
• Guide your customers in
the right direction with
predictive and industry
insights, while delivering
a seamless experience
• Grow business with your
existing customers and
find new customers
• Realize sustainable savings
and reduced supply chain
risk driving sourcing
optimization
• Increase visibility and
compliance across your
procurement processes
• Inform your business
with spend analytics and
supplier performance
insights

7. line-of-business cloud applications
people
SOCIAL COLLABORATION WITH SAP JAM
BUSINESS COLLABORATION WITH THE ARIBA NETWORK
CUSTOMER MONEY SUPPLIER
Core HR Cloud
• Employee Central
• Employee Central Payroll
Performance Cloud
• Performance & Goals
• Compensation
• Succession & Development
Learning Cloud
Recruiting Cloud
HR Analytics Cloud
• Workforce Analytics
• Workforce Planning
Financial Cloud
• Cloud for Financials
• Cloud for Travel
• Invoice Pro (Ariba)
• SAP Business ByDesign
• SAP Business One Cloud
• Sales and Operations
Planning
Customer for Cloud
• Cloud for Customer
• Cloud for Sales
• Cloud for Service
• Cloud for Social
Engagement
• Social Media Analytics
by Netbase
Sourcing Cloud
• Sourcing Pro
• Discovery
• Contract Pro
• Supplier Information
Management
Procurement Cloud
• Procure-to-Pay Pro
• Services Procurement
• Procurement Content
Spend Analytics Cloud
• Spend Visibility

8. Link your people and
business strategies
Hire, develop, reward, and engage
the right people with the right skills
to grow your business
As business models evolve and working practices change,
you need to create an adaptable and flexible workforce. That
means identifying and hiring the right people, getting them up
to speed quickly, and making sure they develop the right skills
for your business today and tomorrow.
SuccessFactors provides the industry’s only true end-to-end
human capital management (HCM) platform delivering talent
management, core HR, and workforce analytics in the cloud.
PEOPLE
One global
HR suite:
Establish a solid
foundation for
end-to-end global
processes that
extends across the
entire HCM solution
spectrum
Start
anywhere:
Gain the flexibility to
start your evolution
to the cloud
anytime, anywhere
thanks to our
modular solutions
Engaging
everyone:
Deploy
beautiful
solutions that
engage the
workforce and
accelerate
innovation
Business
content:
Leverage
predelivered
best practices
and metrics
across
25 industries
Your cloud,
your way:
Connect your cloud
solutions with
existing on-premise
investments or
move all your HCM
solutions to the
cloud
Global
ecosystem:
Benefit from a
world-class partner
ecosystem of
System Integrators
and market-leading
HR software
vendors

9. +5.4%
average increase
in productivity
IDC Marketscape:
Worldwide
Integrated Talent
Management 2012
Vendor Analysis
Read ›
Top 10 Reasons
customers use human
capital management
solutions to help their
employees run better
Read ›
The Forrester
Wave: Talent
Management,
Q1, 2013
Read ›
Gartner 2013
Magic Quadrant
for Talent
Management
Suites
Read ›
PEOPLE
+17%
increase in people
getting the right
training
65%
improvement
in employee
engagement
Driving business execution
A comprehensive HR strategy that focuses on
people can help companies create a hard-to-
replicate business flexibility that improves speed
of execution and outperforms the competition.
Fast business execution requires real-time people
insights to continuously align the people and talent
to business goals and empower them to execute.

10. Engage your customers
like never before
Take them from prospect
to promoter
Empowered customers are changing the rules of engagement.
Digitally connected and socially networked, they are better
informed and have higher expectations – and their opinions
and behavior can change in seconds. Customer engagement
with real-time insight is the new business imperative to drive
profitability and growth.
Your marketing, sales, and customer service teams are the
front line to the customer. They need to harness your
end-to-end enterprise, along with deep customer insight and
personalized engagement, in order to stand out from the
competition and deliver a relevant experience at every step
of the customer journey.
Cloud solutions from SAP equip your marketing, sales,
and customer service teams to win with today’s
empowered customers – so you can engage with them
sooner and accompany them on their journey from
prospect to promoter.
customer
SAP Cloud for Customer ›
SAP Cloud for Social Engagement ›
SAP Social Media Analytics by Netbase ›
SAP Cloud for Sales ›
SAP Cloud for Service ›

11. SAP Social Media Analytics
by Netbase Solution Brief:
Social Media Analytics for
an Accurate and Real-Time
Understanding of Brand
Performance
Read ›
Video: SAP Cloud for
Social Engagement
– Seeing the Market
Through Your
Customers’ Eyes
View video ›
SAP Cloud for Social
Engagement Solution
Brief: Transform Your
Customer Service by
Delighting Customers
Through Social Media
Read ›
customer
SAP E-Book:
5 Selling Strategies
for 2013
Read ›
Rich insights
Gain true customer and business insight with rich data from the
back office, social media, and other sources alongside powerful
predictive analytics.
Seamless experience
Deliver great experiences across teams with a next generation
interface and native social collaboration that empowers
employees to delight customers.
Worry-free integration
Make business processes seamless and get one view of the
customer with worry-free integration to your on-premise ERP
and CRM systems.
For your industry
Embrace change without worry by leveraging SAP Best
Practices for your industries.
Social collaboration. Fast opportunity
tracking. Deep customer insight.
Real-time pricing and quotes…

12. Deliver real-time
business insight
Unlock the power of your financial
information to everyone in the
organization
Financial information isn’t just for finance people. To run more
effectively and efficiently, managers and executives across the
organization need real-time business insights from financial
data to inform their decisions.
Cloud solutions from SAP give finance departments the agility
and flexibility they need to improve their efficiency, strengthen
financial controls, and easily comply with financial reporting
standards that address local and global requirements – while
transforming financial data into strategic insight for all lines
of business.
• Streamline accounting and reduce cycle times
• Gain transparency and insight into financial performance
• Obtain visibility into your cash flow and liquidity
• Make better decisions based on timely, accurate insights
• Use your mobile devices to deliver business insights
for all users
money
SAP Cloud for Financials ›
SAP Cloud for Travel ›

13. money
SAP Cloud for Financials –
The Evolving Role of Global Finance
SAP Cloud for Financials
Solution Brief: Modernizing
Financial Management for Faster
and More Effective Decision Making
SAP Cloud for Financials
Solution Brochure: Transforming
Your Business with True Real-Time
Financials
CFO Research Report: Financial
Executives on Optimizing
Travel-Expense Management
View video ›
Read ›
Read ›
Read ›

14. Empower your whole business
Run your entire business on a single,
cloud-based software solution
Now you can manage your entire business in the cloud –
financials, human resources, sales, procurement, customer
service, and supply chain – on a complete integrated suite.
Cloud solutions from SAP integrate seamlessly with on-premise
solutions to maximize agility and eliminate the need for major
IT investments – making them ideally suited for SMEs and
subsidiaries of large corporations.
MONEY
SAP Business ByDesign ›
SAP Business One Cloud ›
Aberdeen Group
Analyst Insight:
SaaS and the Multi-
Tiered ERP Strategy
Read ›
SAP Business
ByDesign Solution
Brief: The Best of
SAP Software Tailored
for Subsidiaries
Read ›
SAP Business
ByDesign – Getting
the Most From a
2-Tier ERP Strategy
View video ›
• Increase efficiency across your organization by enabling
end-to-end processes
• Gain timely insights through integrated analytics and reporting
• Access business functionality and analytics anytime, anywhere
with a broad range of mobile devices
• Trust highly secure data centers that are managed, monitored,
and maintained by SAP experts

15. Collaborate instantly
Bring together people, information,
applications, and process to deliver
results
Getting work done can sometimes seem like herding cats.
Pulling together everything needed to drive the best decisions is
challenging, especially when it’s disconnected from where and
how you work.
SAP Jam brings together customers, partners, and colleagues
with information, applications, and processes to solve
business-critical problems and to drive results. Whether it’s
to collaborate on a sales strategy and engage customers,
drive communications and feedback on a new HR policy,
social collaboration can help you decrease training costs,
shorten sales cycles, and reduce risk.
collaboration
US$1.3 trillion
Annual value that can be
unlocked by social technologies
McKinsey Global Institute 2012

16. collaboration
In keeping with our unified strategy for a common cloud
architecture, social collaboration will be integrated across
all SAP solutions, including those powered by SAP HANA®.
SAP Jam eliminates social silos in your organization because
it is delivered as a single, secure, cloud-based foundation
across your entire business, applications, and processes.
By bringing together social collaboration under one roof,
but across the business, you get a unified work experience
that pulls together everything you need in order to collaborate
with customers, partners, and colleagues.
Collaborate where you work
Turbocharge your work with social collaboration
in your applications and processes.
Drive results with social engagement
Strategize, collect feedback, solve problems,
and drive rapid decisions with customers,
partners, and colleagues.
Eliminate social silos
Unify your work with a single, secure foundation
across the entire business.
SAP Jam Product
Brochure: Drive results
with social collaboration
Read ›
IDC Marketscape:
Worldwide Social
Technology in Integrated
Talent Management
2012 Vendor Analysis
Read ›
Enterprise Strategy
Group Market
Landscape Report:
Social Collaboration
Solutions SAP Edition
Read ›
“The average interaction
worker spends an
estimated 28% of the
workweek managing
e-mail and nearly 20%
looking for internal
information or tracking
down colleagues
who can help with
specific tasks.”
McKinsey Global Institute report –
“The social economy:
Unlocking value and productivity
through social technologies”

17. Collaborative business
commerce solutions
Control spending, and contribute
to the bottom line
Buying smarter isn’t just buying at the lowest price. It’s
knowing everything about your company’s spending habits,
and using that knowledge to be a stronger negotiator. It’s
being connected to a diverse network of high-quality suppliers,
so you can quickly discover collaborative partners who can
lower your costs for goods and services while minimizing your
risks. And it’s contracting and procuring in ways that ensure
compliance.
You can achieve all of that with Ariba spend management
solutions and expertise.
Spend analysis
Gather your spend data from wherever
it lives, classify it according to company
and industry standards, then enrich it
with D&B market intelligence.You’ll get
a comprehensive, insightful analysis of
company-wide buying practices,
on demand.
supplier
Aberdeen Group Study:
Supplier Network Report –
A Look At Commerce In the
Cloud
Read ›
IDC Group: The Networked
Economy – Mike Fauscette
View video ›
Supply & Demand
Chain Executive Special
Edition: Is Social the
Future of Business
Commerce
View video ›

18. Sourcing
With market-leading tools, expertise, and network connections,
you’ll create the right kind of sourcing environment. One that
drives competition for your business, delivers best-value
sourcing agreements, and provides sustainable savings.
Contract management
Automate, standardize, and speed up the entire contract
lifecycle. Manage any type of agreement for greater
productivity and compliance.
Procurement
Provide your users with consumer-like tools that help them
find the goods and services they need, from your preferred
suppliers, at the best price.
Supplier management
Keep supplier information updated and accurate, managing
all of your data on a single, Web-based platform.You’ll find it far
easier to monitor supplier performance, assess compliance,
and manage supply risk.
supplier

19. Join the networked economy
Buy smarter, sell faster, and manage
cash better with Ariba
In a networked global economy, businesses increasingly rely
on external partners. As inventories become leaner, costly
infrastructures reduced, processes outsourced, and supply
chains stretched around the globe, it’s critical they share
information and processes to align and coordinate their
business decisions.
The Ariba Network connects you to all of your business partners
so you streamline commerce, save on everything you buy,
and discover new business. With Ariba – the world’s business
commerce network – and our industry-leading, cloud-based
applications, you can extend your processes beyond the four
walls of your organization. Then, without installing any new
software or hardware, you can connect and collaborate with
digital communities of partners, peers, and prospects from
around the world.
BUSINESS NETWORK

20. The Power of Ariba
for SAP Customers
View e-Book ›
Top 10 Reasons
to Join the Ariba
Network
View e-Book ›
An Introduction
to Ariba Network
View video ›
BUSINESS NETWORK
1 million+
connected
companies
US$460
billion
annual
transaction value
65 million
invoices
processed
annually
• Buyers can quickly discover
new sources of supply
• Sellers can easily find new,
purchase-ready customers
• Finance managers can
make better working capital
decisions
• Everyone can share best
practices, expert advice,
and community intelligence
With the
Ariba Network:

21. SAP HANA Cloud Platform
Enabling developers to build, extend,
and run applications in the cloud
SAP HANA Cloud Platform is SAP’s in-memory cloud platform,
our platform-as-a-service offering enabling developers to build,
extend, and run applications in the cloud. Creating a timesheet
entry and approval module in SuccessFactors™
Employee
Central for contingency workers, or adding a recommended
like products list and extend SAP Cloud for Sales so that a
sales-person can proactively manage their opportunities…think
modular, easy customization.
SAP has already built many applications on this platform,
including SAP Precision Retailing and SAP Fan Experience, and
as part of SAP’s unified cloud strategy, all line-of-business cloud
applications will ultimately move to SAP HANA Cloud Platform.
CIO
SAP HANA Cloud Platform ›
SAP NetWeaver® Landscape Virtualization Management ›
Services and support ›

22. SAP HANA Enterprise Cloud
A new managed cloud for all your
mission-critical SAP applications
Get the best of both worlds – the power of real-time + the
simplicity of the cloud – with our cloud-based deployment option
for SAP Business Suite powered by SAP HANA. Customers want
more and more options in how they take advantage of the value
SAP HANA brings. With the SAP HANA Enterprise Cloud, we now
deliver HANA at scale with instant value and no compromise.
SAP Hana Enterprise Cloud is a new cloud-based managed
service offering for SAP customers and partners to deploy their
HANA applications to a private cloud on a modern petascale
cloud. Now you can deploy existing, mission-critical
SAP ERP, SAP CRM and SAP NetWeaver Business Warehouse
applications to a managed cloud service model and realize
faster time-to-value coupled with lower total cost of ownership.
SAP Hana Enterprise Cloud also supports custom SAP HANA
applications, including non-SAP centric ones.
The powerful SAP Hana platform just got more accessible –
the cloud is now at your fingertips. Learn more above.
CIO
Virtualization, Cloud,
or Both? Embracing
the Right Model
View Webcast ›
Discover Integration
of Cloud Solutions
from SAP
View video ›
SAP HANA Enterprise
Cloud
Read the solution brief ›

23. CIO
people
SOCIAL PEOPLE-TO-PEOPLE COLLABORATION
BUSINESS NETWORK BUSINESS-TO-BUSINESS COLLABORATION
SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics | Foundation
CUSTOMER MONEY SUPPLIER CUSTOMER
APPS
PARTNER/
ISV APPS
SAP
Business
Suite
SAP NetWeaver
Business
Warehouse
powered by SAP HANA
SAP LINE-OF-BUSINESS CLOUD APPLICATIONSMANAGED CLOUD CLOUD MARKETPLACE
sap cloud

24. Get in touch
Find out how SAP Cloud can help
you run at the right speed in the
right direction to win
Please visit us at
www.sapcloudapps.com
or
www.sap.com/contactsap

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