See the problem of the elusive customer and test your hypothesis, and solve your case now with the SAP Customer Engagement Intelligence powered by SAP HANA.

1. Test Your Hypothesis Now:
Try SAP Customer Engagement Intelligence for Yourself
Download a free trial to find out how SAP Customer Engagement Intelligence
can help solve your case of the elusive customer.
Maximize purchase
opportunities and
sales conversion
Segment and
target effectively
Identify
cross-selling and
up-selling
opportunities
Invest the right
resources in the
right customers,
prospects,
products, and
channels
Enhance
customer
engagement
and loyalty
Potential customers are leaving a new kind of data trail
that reveals their needs and wants:
Using your uncanny powers of deduction, you hit on the best possible solution:
SAP Customer Engagement Intelligence
powered by SAP HANA
How can you help the Marketing team engage with
prospects before they make their buying decisions?
GATHER YOUR FACTSStep 2
+5% YOY
-10% YOY
* Source: Big Data for Marketing: Targeting Success, Aberdeen Group, January 2013
+31% YOY
Companies that know how to
engage using their data
Companies with average
use of customer data
Companies that do not
use customer data
You need a solution that can tell your Marketing team – in real time – what your
customers want so Marketing can increase the effectiveness of their campaigns.
OBSERVE YOUR SURROUNDINGSStep 1
79%
of online shoppers spend
half their shopping time
researching products
Source: PowerReviews, Social Shopping
Study, June 2011
53%
have abandoned a
purchase due to negative
online reviews
Source: Interactive Advertising Bureau,
Mobile Phone Shopping Diaries, May 2012
59%
are willing to try a new
brand to get better
customer service
Source: American Express, Global
Customer Service Barometer, 2011
DRAW YOUR CONCLUSIONSStep 3
WEBSITE
INTERACTIONS
SOCIAL MEDIA
CHATTER
EVENT
ATTENDANCE
PREVIOUS
PURCHASES
Buying decisions are often made before
your company is even aware of the opportunity.
The Problem of the Elusive Customer
As an IT professional, you’re often called upon to
solve the toughest mysteries. Like, how to help
Marketing chase down elusive customers. How can
you enable them to reach today’s empowered,
internet-savvy people?
Experience SAP Customer Engagement Intelligence.
Start your Free Trial now: http://try.saphana.com/cei