YASH SAP CRM provides the robust functionality you need to support all customer-facing lines of business across your enterprise. Improve efficiency and effectiveness by streamlining end-to-end business processes, enhancing service levels, and cutting costs and errors.YASH helps companies to realize a rapid Return on Investment (ROI) by combining industry best practices with rapid implementation methodologies.

1. TM
SAP® CRM @ YASH
Build lasting, profitable customer relationships
®
with SAP Customer Relationship Management
Make Customer-Driven Growth a Reality
In today's challenging business environment, companies must stay focused on attracting,
servicing, and retaining customers to succeed. Customer Relationship Management (CRM) is
the differentiation your organization needs to retain your best customers and maximize the
effectiveness of every customer interaction.
Partnering with YASH Technologies™ for your CRM needs allows you to continuously improve
business processes and interaction channels. Access to accurate and timely customer
information helps you make the most of every contact during a customer's entire
relationship with your organization. With best-in-class functionality, SAP CRM drives
customer value, loyalty and profitability across your value chain.

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Chemtura Corporation – A Key CRM Success Story
SAP CRM Increased Productivity of 100 Person Sales Force with Real-time Views of Customer Information
Chemtura, the fourth-largest publicly traded specialty chemical company in the US, utilized two different and disparate systems for
collecting and managing customer data and service records, which decreased productivity with redundancies and errors. Chemtura was an
existing and satisfied user of SAP ERP ECC 6.0, which streamlined business processes throughout the enterprise. They wanted to replace
their current custom-built marketing and sales system with SAP's centralized Customer Relationship Management (CRM) platform, to
facilitate superior interactions and experiences across all channels and employ comprehensive, real-time views of all customer
information across their global business network. Since Chemtura used SAP ECC 6.0 to support their global sales process, YASH
Technologies implemented the SAP CRM Sales and Service module to improve customer service levels and efficiency of marketing and
sales. YASH successfully integrated the following CRM solutions:
• Account and Contact Management
• Sales and Territory Management
• Activity Management
• Lead Management
• Opportunity and Risk Management, with alert mail functionality
• Sales Order Management (Display Only)
• Outlook Integration
By adopting and utilizing CRM Best Practices, YASH completed the implementation in less than six months. CRM provided Chemtura with
the ability to optimize customer experiences and adapt their business processes quickly to respond to changing market conditions and
customer demands. By improving customer loyalty and launching new initiatives more rapidly, Chemtura was able to drive growth and
realize a high return-on-investment.

3. S-Imple Methodology for Implementations Significantly Reduces Costs
YASH's proprietary SAP implementation methodology, S-Imple is based on Scrum principles that significantly
reduces the overall project cycle time through the use of accelerator tools, best practices, and proven
methodologies. With S-Imple, YASH dramatically reduces blueprinting, development and testing phases, as customers are
involved from the early stages of the implementation. By leveraging pre-configured business scenarios, YASH minimizes
customization and customers are able to view changes easily via playback sessions. The process-centric management of project
implementations means customers receive the right solution the first time.
Our technical and business process expertise includes a wide range of SAP applications and extends to other areas that touch
the enterprise. By incorporating our domain expertise in areas such as data warehouse solutions and analytics, YASH can
provide scalable holistic solutions that nurture highly effective business operations and reduce the Total Cost of Ownership
(TCO) of the SAP landscape.
Realize Enhanced Business Value with YASH SAP CRM
Features Benefits
• Make intelligent business decisions with enhanced customer insights
Marketing • Increase marketing velocity and time to market
• Drive customer demand and increase return on marketing investments
• Grow profitable relationships
Sales • Maintain focus on productive activity
• Eliminate barriers to productivity and improve sales efficiency
• Transform service into a profitable line of business
• Increase customer loyalty
Service • Drive revenue
• Reduce costs of customer service and field service
• Decrease service giveaways
• Drive revenue and extend market reach
• Increase customer convenience and satisfaction
Web Channel Enablement • Reduce the cost of sales and support
• Build lasting customer loyalty
• Improve sales and service profitability
• Increase customer satisfaction
Running an Interaction Center
• Improve credibility with your customers
• Increase revenue and productivity
• Manage the customer interaction life cycle
• Boost revenue through channel collaboration
Partner Channel Management
• Reduce indirect channel support costs
• Increase partner satisfaction and ease of doing business
• Maximize value to customers by enabling your partners

4. YASH Best Practices Recognition Rely on YASH Technologies as
• Contributing and Testing Partner for SAP Best Your Experienced Partner
Practices for the High-tech Industry (US)
Global customers rely on YASH to maximize the ROI of their SAP investments.
• Semiconductor and Photovoltaic
Through our SAP Center of Excellence (CoE), YASH offers end-to-end solutions
• Electronics and Component Manufacturers and services that meet your changing business requirements. Our
• Software Providers comprehensive SAP portfolio is a holistic approach that speeds benefit
realization from your SAP investments.
• Contributing and Testing Partner for SAP Best
Practices for the Chemical Industry (India) SAP best practices are industry specific business scenarios that support all of
the major business processes and benefit companies of all sizes. To
Extended Industry Vertical Expertise significantly reduce cycle times and project costs, while improving
• High-tech software productivity and feature richness, YASH leverages SAP's prepackaged
components. We extend cost savings further by utilizing our accelerators and
• Chemical proprietary implementation methodology – S-Imple, to greatly lower risk and
YASH SAP Alliance add cost predictability.
• Services Partner Besides core SAP ERP, YASH consults on, implements and supports the following
• Gold Channel Partner business solutions: HCM, CRM, SCM, BI, Enterprise Portal, SRM, Netweaver.
• Gold Consulting Partner YASH can help you to further discover ways to optimize existing investments
• eLearning Education Partner through our SAP Application Management Services.
• Business All-in-One Partner
• Active participation and contribution towards
various industry package and localization and About YASH Technologies
product development initiatives at SAP Labs
YASH Technologies focuses on customer success. As a leading enterprise
Global Delivery business and technology partner for medium and large global customers, we
• Flexible “right-shoring” partnerships leverage technology and our flexible delivery models to drive performance and
business value throughout a customer's enterprise. YASH's comprehensive
• Full lifecycle offshore support service approach incorporates a holistic view of our customers that extends
• Strategically located delivery centers beyond delivery. This approach integrates enterprise solutions and services,
proprietary best practice offerings, strategic application and maintenance
• 24x7 support with highly experienced teams
outsourcing, as well as consulting and integration services. YASH is a SEI CMMI
Accelerators/Tools for and an ISO 9001:2000 certified company with US and India headquarters and
regional sales and development offices spread across 3 continents.
• Implementation
• Support
• Enhancements and Upgrades If your organization is planning on implementing SAP CRM in your organization,
or are exploring how to optimize your existing investment, please contact us
at sap@yash.com to arrange a meeting with one of our SAP experts, or visit
www.yash.com/sap.
YASH Technologies www.yash.com/contactus TM
Global Presence - USA | EU | MEA | APAC • California | Illinois | Massachusetts | Missouri | New York
SAP-CRM-BR-0410
Texas | London | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | Indore
World HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242
EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418
India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593
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