http://spr.ly/insight-and-me - Leveraging today’s technology, organizations can benefit from the power of collective insight, which empowers them to drive innovation, develop a single version of the truth, and boost competitive advantage.

1. Unleash
the Power of
Collective Insight
Connect data to people and processes
to maximize business value

2. Untapped
Potential
So much data is generated today that many companies are
having trouble keeping up with the management of it all. As
a result, a large amount of data is often stowed away in data
warehouses and silos and ignored or forgotten.
This “dark” data has great untapped potential for business;
however, many companies have yet to take advantage of it:
• 62% of organizations say they use less than half of their data
for decision making.1
• Only 34% of companies currently use data to identify
new business opportunities and predict future trends and
behaviors.2
• Only 24% of companies say they turn data into a revenue
generator.3
1
BARC Institute, “Information Culture: Leveraging the Power of Collective Intelligence for
Better Decision-Making,” April 2014
2
Ibid
3
Ibid
2

3. Data to Drive
Decision Making
What if you could connect all of the data at your disposal to the
work your employees do and the business processes they run every
day? Leveraging today’s technology, organizations can benefit
from the power of collective insight, which can enable them to
drive innovation, develop a single version of the truth, and boost
competitive advantage.
Imagine the potential:
• Predict demand or supply across your entire supply chain
immediately.
• Provide exactly the right offers and services to every customer
as they need them.
• Understand what your customers and potential customers are
saying about you right now.
• Predict market trends and customer need, and use this
information to innovate and bring new products and services
to market quicker.
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4. 18%of organizations report using 20
or more data sources for decision making,
and that percentage will grow in the future.4
Who’s
in Charge
of the Data?
Managing massive amounts of data requires strong data governance.
While technical input is key, building and maximizing an information
culture shouldn’t rely solely on IT. There’s a reason for the “B” in BI
– it’s business, not technology, intelligence, and all lines of business
need to be empowered to consume, manage, and act on data.
To better manage and govern your data and the systems
involved in decision making, consider the following:
• Build an agile IT architecture that can seamlessly integrate
multiple internal, external, structured, and unstructured data
sources required for decision making.
• Set up (or strengthen) tools that drive cross-departmental
alignment for data governance and other BI-related tasks.
• Define and pervasively use key performance indicators (KPIs)
across the organization to better align strategic and operational
objectives.
4
BARC Institute, “Information Culture: Leveraging the Power of Collective Intelligence for
Better Decision-Making,” April 2014
4

5. Create a
Culture of
Collaboration
Collaboration is key to unleashing the power of collective
insight. Ultimately, people are the primary BI technology, and it
is as important to plan the cultural changes for personnel as it
is to plan the hardware and software related to BI deployments.
5
BARC Institute, “Information Culture: Leveraging the Power of Collective Intelligence for
Better Decision-Making,” April 2014
How to use collaboration to improve performance:
• Move from top-down governance to a more democratic style of
decision making to increase participation and collaboration.
• Add software-based approaches, like dedicated collaboration
tools, to traditional methods of collaboration such as in-person
meetings and conference calls.
• Use BI tools to enhance collective thinking in decision making.
69%of businesses think their
organization would perform better with
more participation and collaboration in
the decision-making process.5
5

6. Collaborative
Benefits
Organizations are beginning to see the potential for collaborative
technology to drive future growth, but many have yet to adopt
modern tools. According to a BARC Institute survey, the most
common forms of collaboration in business currently are in-
person meetings (88%), e-mails (82%), and conference calls/
Web meetings (68%), while the use of BI tools (29%), dedicated
collaboration tools (10%), and social media (4%) is lagging.6
Areas where organizations see collaborative
decision-making processes and tools as most beneficial:7
Planning/forecasting
Analyzing data
Building complex models
Monitoring day-to-day activities
78%
67%
49%
41%
6
BARC Institute, “Information Culture: Leveraging the Power of Collective Intelligence for
Better Decision-Making,” April 2014
7
Ibid
6

7. Collective
Solutions
Solutions are available that can change your decision-making
processes and improve collaboration. This is the route to unlocking
the potential of collective insight and achieving the information
culture required to address one of the key challenges in business
today: turning information into a competitive advantage.
Download the BARC research paper,
“Information Culture: Leveraging the Power of Collective
Intelligence for Better Decision Making,” and check out other
resources from SAP to discover how collective insight can help
you extract the maximum value from your data.
DOWNLOAD FREE CONTENT
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