Learn more about innovations in business intelligence, a presentation by Adam Binnie during the SAP Analytics Forum North America virtual event on July 17th, 2012. Learn more: www.sap.com/analyticsforum

1. Innovations in
Business Intelligence
Adam Binnie
GM & GVP Business Intelligence

2. SAP Driving Innovation: Processes
“Data In”
Business
Process
©2011 SAP AG. All rights reserved. 2

3. SAP Driving Innovation: Information
“Data In” “Info Out”
Business Business
Process Analytics
©2011 SAP AG. All rights reserved. 3

4. “It’s all about the data this year and _______ has that. When a competition
Obama
is as close as this one promises to be, any small advantage could absolutely
make the difference,” says Andrew Rasiej, a technology strategist. “More
and more accurate data means more insight, more money, more message
distribution, and more ______.” votes

5. Analytics is about people
I need the latest
I need to collaborate
business
with my partners
information on my
and suppliers.
mobile device
I need to be more
Executives responsive to Channel
future business
trends.
Operations
I need to put
I need to know the together a quick
impact of the latest data view for my
campaign on our management team.
brand via social
media?
Marketing Analyst
©2011 SAP AG. All rights reserved. 5

6. Analytics is about people
I need the latest
I need to collaborate
business
with my partners
information on my Employees needingand suppliers.
ANALYTICS
mobile device
I need to be more
Executives
2014
responsive to
future business
trends.
Channel
50%
Operations 2020 75%
I need to put
I need to know the together a quick
impact of the latest data view for my
campaign on our management team.
brand via social
media?
Marketing Analyst Gartner Inc.
©2011 SAP AG. All rights reserved. 6

7. SAP Driving Innovation: Mobility
Mobility
“Data In” “Info Out”
Business Business
Process Analytics
©2011 SAP AG. All rights reserved. 7

8. Mobility
Did somebody say “ubiquity”?!
©2011 SAP AG. All rights reserved. 8

9. Charité University Hospital
©2011 SAP AG. All rights reserved. 9

10. SAP Driving Innovation: BIG DATA
Mobility
“Data In” “Info Out”
Business Business
Process Analytics
Sybase ASE
DB2 BW Data Mart
OLAP
Oracle
SAP HANA
Teradata Data Mart
Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores
Data
©2011 SAP AG. All rights reserved. 11

11. 75% BIG USER
PROLIFERATION
Employees
X2 / Sybase
ASE
DB2 BW
SAP HANA
Data Mart
OL
AP
BIG DATA
EXPLOSION
Oracle Teradata Data Mart
18 Months
Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores
Data

12. 75% BIG USER
PROLIFERATION
Employees
INFORM
INTELLIGENT
DATA ALIGN
ADAPT
X2 / Sybase
ASE
DB2 BW
SAP HANA
Data Mart
OL
AP
BIG DATA
EXPLOSION
Oracle Teradata Data Mart
18 Months
Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores
Data

13. Big Data → Intelligent Data → Everyone
• Analytics NA Missions Statement
• 4 Market Trends
• How they Drive Revenue
• GTM by Industry
• Executing in NA
• Building for the Future
©2011 SAP AG. All rights reserved. 14

14. Analytics Provide Proven Return on Investment
“Organizations earn an
average of $10.66 for
every dollar spent on
deployments of
>1000% analytics.”
“With such high returns,
management teams should
consider these technologies to be
one of the most attractive
investment opportunities available
to the CFO”
Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011
©2011 SAP AG. All rights reserved. 15

15. 75% BIG USER
PROLIFERATION
Employees
INFORM
INTELLIGENT
$10.66
DATA ALIGN Return
ADAPT
X2 / Sybase
ASE
DB2 BW
SAP HANA
Data Mart
OL
AP
BIG DATA
EXPLOSION
Oracle Teradata Data Mart
18 Months
Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores
Data

16. SAP BusinessObjects Business Intelligence
Strategic Focus
BI Core Creative Mobile Extreme Social
Core for For IT and First experience Big data Capture the
innovation Department for BI Real-time decision
Complete BI Fast time-to- Content to point Predictive Opinion and
Suite value of impact Facts
Continued Connected to Expand to Leverage the
Leadership the Enterprise untapped users network
Innovation without Disruption
©2011 SAP AG. All rights reserved. 18

17. SAP BusinessObjects Business Intelligence
Strategic Focus
BI Core Creative BI Mobile BI Extreme Analytics Social
Core for For IT and First experience Big data Capture the
innovation Department for BI Real-time decision
Complete BI Fast time-to- Content to point Predictive Opinion and
Suite value of impact Facts
Continued Connected to Expand to Leverage the
Leadership the Enterprise untapped users network
©2011 SAP AG. All rights reserved. 19

18. Business Intelligence 4.0
Analysis
Dashboards Predictive
Reports
Explorer
Analysts Administrators
nd-Users Common query design experience New abstraction layer for multi-
across all data sources dimensional data sources

odern styling and unified look and New BI Workspace for combining New information design tool for
feel all information and analytics native multi-source support over all
sources

efined interactivity with shared
charting, alerting, and search
options

19. BI 4.0 Feature Pack 3 Is Here
SUB
POINT
SAP
APPLICATION MOBILE
INTEGRATION
BI 4.0
Feature
Pack 3 BIG DATA
Methods
and
Templates
Ad-hoc
Teams
SOCIAL
Structure
to
Teamwork
RICHER
INSIGHT
©2011 SAP AG. All rights reserved. 21

20. SAP BusinessObjects Business Intelligence
Strategic Focus
BI Core Creative BI Mobile BI Extreme Analytics Social
Core for For IT and First experience Big data Capture the
innovation Department for BI Real-time decision
Complete BI Fast time-to- Content to point Predictive Opinion and
Suite value of impact Facts
Continued Connected to Expand to Leverage the
Leadership the Enterprise untapped users network
©2011 SAP AG. All rights reserved. 22

21. The Explorer Story Continues
PoleStar is born On the iPad
Simplicity and speed of “On-the-fly" and
search with the power and regardless of where
trust of BI you are
May
2007 2009 2010
2012
Explorer Accelerated SAP
Massive amounts of data at Visual
the speed of thought… Intelligence
©2011 SAP AG. All rights reserved. 23

22. Vision for SAP Visual Intelligence and Explorer: Desktop,
Mobile, Cloud
Explore and Explorer Explorer
Share Mobile
Manipulate Visual
and Intelligence
Visualize
HANA BW UNX
SQL
©2011 SAP AG. All rights reserved. 24

23. SAP BusinessObjects Business Intelligence
Strategic Focus
BI Core Creative BI Mobile BI Extreme Analytics Social
Core for For IT and First experience Big data Capture the
innovation Department for BI Real-time decision
Complete BI Fast time-to- Content to point Predictive Opinion and
Suite value of impact Facts
Continued Connected to Expand to Leverage the
Leadership the Enterprise untapped users network
©2011 SAP AG. All rights reserved. 26

24. The Opportunity with Mobile Analytics
Answers on The Go
Instant Answers for More Strategic uses cases to drive
Mobilize Information
People productivity
©2011 SAP AG. All rights reserved. 27

25. SAP BusinessObjects Business Intelligence
Strategic Focus
BI Core Creative BI Mobile BI Extreme Analytics Social
Core for For IT and First experience Big data Capture the
innovation Department for BI Real-time decision
Complete BI Fast time-to- Content to point Predictive Opinion and
Suite value of impact Facts
Continued Connected to Expand to Leverage the
Leadership the Enterprise untapped users network
©2011 SAP AG. All rights reserved. 28

26. SAP Predictive Analytics
- Investments across the portfolio
Industry / LOB Applications
HPA Customer Analytics, HPA Instant Compliance, Unified Demand Forecast for BI clients
Retail, Smart Meter Analytics, Operational Risk Management, Energy &
Environmental Resource Management, Life Sciences, Manufacturing, Project Bingo,
Project AHEAD…
SAP BusinessObjects Predictive Analysis
HANA - Predictive HANA & IQ – Visual „BI‟ SAF /
Analysis Library R Integration Numerics algorithms Khimetrics
IMSL
HANA, IQ, BW, Universes, RDBMS, XLS…
©2011 SAP AG. All rights reserved. 30

27. SAP BusinessObjects Business Intelligence
Strategic Focus
BI Core Creative BI Mobile BI Extreme Analytics Social
Core for For IT and First experience Big data Capture the
innovation Department for BI Real-time decision
Complete BI Fast time-to- Content to point Predictive Opinion and
Suite value of impact Facts
Continued Connected to Expand to Leverage the
Leadership the Enterprise untapped users network
©2011 SAP AG. All rights reserved. 32

28. The Opportunity with Social Analytics
Engaging People
Opinions and Facts Leverage the Network Capture the Decision
©2011 SAP AG. All rights reserved. 33

29. 75% BIG USER
PROLIFERATION
Employees
INFORM
INTELLIGENT
$10.66
DATA ALIGN Return
ADAPT
X2 / Sybase
ASE
DB2 BW
SAP HANA
Data Mart
OL
AP
BIG DATA
EXPLOSION
Oracle Teradata Data Mart
18 Months
Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores
Data