final power point for internet marketing.

1. Internet Marketing
Winter 2011
By: Sattie Rampersaud

2. Introduction
Date: October 3rd 2011
Blog Title: In the Game of Love
Blog Link:
http://www.inthegameoflovee.blogspot.com

3. Importance of Internet
Marketing
Internet marketing is important because of the
following:
• is becoming more popular
• is more convenient & reaches a broader
customer base.
• is cheaper & has more social outlets.

4. Perspective

5. Perspective Cont’d

6. Overview

7. Blog Topic
• The blog topic I choose
was to write a blog
about love.
• My blog consists of
advice, tips & my
personal opinion on
topics that relate to
having a love life. Or in
other words being a
player “In the Game of
Love.”

8. Persona
Name: Jasmine Khan
Age: 25
Family: Jasmine lives by herself and is currently
single, but has been going out on dates.
Job: She works as a marketing assistant for Rogers
in Toronto.

9. Persona Cont’d
Education: She has a business administration
diploma, and also a marketing certificate from
Humber College and a Bachelor of Commerce
with a focus on marketing from York University.
Vehicle: She drives a red 2010 Volkswagen Beetle,
with and ohm sign ornament/key chain hanging
from her rearview mirror.

10. Persona Cont’d
Concerns: She is concerned with paying back her
school loans and paying for her new Beetle. She is
also concerned with trying to find someone marry
and spend her life with, in addition she is also
concerned with saving enough down payments to
purchase a condo by the time she is 30.
Goal: Her goal is to become a marketing manager
within the next year for her current department that
she is working in.

11. Blog Post
1. The Perfect Mate 6. Keeping the Romance
2. First Date Alive
3. Long Distance Love 7. The Blame Game
4. Internet Love 8. Different Colors of Love
5. Intimacy 9. Arranged Marriages
10. How to Deal with a
Break Up
11. Why Do People Play
with Each Other’s
Emotions?

12. Facebook, Twitter, & Youtube
Pages

13. Blog Performance
• In terms of my blog performance, my blog was
doing well in the beginning of the semester,
but towards the end.
• My blog visits began to decline due to the fact
that was not driving enough traffic to my site,
due to the lack of use of the social sites such
as Facebook & Twitter.

14. Blog Performance Cont’d
• The main problem for me was being able to be
consistent with my twits on Twitter, & being
able to find followers, that would relate to my
blog topic.
• Other than that my Facebook page for my blog
did well with 78 likes, and having consistant
visitors visiting the Facebook page, and going
to my blog page from my Facebook page.

15. Business Review

16. In the Game of Love
Blog

17. In the Game of Love
Blog
Key Learning's Indicated Actions
• Post regularly • Post often to keep your
visitors coming back.
• Use keywords in writing
people will search when • Write keywords in blog post
looking for my blog post. people will most likely use
to search for blog
• Drive traffic to my blog &
encourage comment and
feed.

18. In the Game of Love
Facebook

19. In the Game of Love
Facebook
Key Learning's Indicated Actions
• Be frequent with your • Post blog post on Facebook
post page
• Easy way to drive traffic • Inform friends on other
to blog
networks to pass the
message on about your blog
• Promote page by on your to generate traffic to your
own page, and Facebook blog.
groups relating to your
blog topic.

20. In the Game of Love
Twitter

21. In the Game of Love
Twitter
Key Learning's Indicated Actions
• Follow more people to get • Follow accounts related
more followers. (target
audience or similar accounts) to blog
• Need to tweet regularly, like • Tweet frequently
every hour or once a day.
• Tweet links to your blog post to • Use hash tags so your
drive traffic to the blog.
twits reach more
followers
• Re-tweet and use hash tag.

22. In the Game of Love
Youtube

23. In the Game of Love
Youtube
Key Learning's Indicated Actions
• Subscribe to users that
• Adds credibility to the have related videos to get
blog people to subscribe to
your channel.
• Showcased Related • This can also be a useful
videos way to drive traffic to the
site.

24. Recommendations

25. How to monetize your blog ?
• The key go to monetize your blog is to be consistent with
everything on all media sites
• Consistency is key. Post regularly, tweet regularly to
engage your users.

26. SEO
(Search Engine Optimization)
• Use descriptive titles
• Relevant tags
• Use key words that
people would search

27. Blog
• Need more interaction
and feedback
• Need to stay
consistent with
updating social media
site. (Facebook &
Twitter)

28. Advertisments

32. E-Mail
Marketing
Inform subscribers
and followers about
current trends and
what’s next.

33. Social Media
• Link all the social media
pages to the blog website
• Use social media sites to
drive traffic to blog website.
• Social media is also great for
interacting with your
subscribers .

34. Thank You for
Listening
Don`t forget to visit my blog
at:
http://www.inthegameoflovee.blog