While my Task in this project for one of India's Leading Online Education Providing Co. where I was given the raw data of more than 500 students in form of excel data which consisted of Questions duly asked from students in multiple cities. The task was to find out the potential market for the company based on the survey. After the survey segmentation and analysis following were the findings and the outcome. Project was meant to be completed within 6 days was completed in 3 days.

2. 2
Strength
 Flexibility of Curriculum
 Diversified course modules
 Degree from a reputed college
 Less Costly
 Education for all
 Earn While you learn
Weakness
 Constantly Changing Technology
 Huge initial investment required for setup
 High level of motivation among students required
 Tech savvy Professors and Tutors difficult to be found
 Inability to respond to the queries immediately
Opportunity
• Huge market segment of working professionals and
students
• Can capture wider market due to easiness in access.
• Partnering with reputed universities and colleges
bringing in brand loyalty
• Interaction with practicing professional and MoU’s
can be signed for placements.
Threat
• Competitive Market
• Traditional method of teaching can be a hindrance
• User Friendly interface must for motivation of
student and can cost higher
• Negative perception among recruiters
• Entry barriers such as Intellectual property rights,
patents, copyright etc.
SWOT ANALYSIS
SWOT
ANALYSIS

3. 3
Target market
People Target
Audience
Product
Targeted
Product
 As per age group the target people for distant learning
courses come from the age group of 21-25 years followed
by 26-30 years
Based on education Qualification Graduates are the
major target, followed by Senior Higher Secondary
Students.
 Preferred Management courses such as MBA, BBA
On the basis of mode of teaching
• Centre based teaching for Unemployed or Employed
(Part time)
• Online based teaching for Employed (Full Time)
For estimating the target market it has been classified on the basis of 5 P’s mainly People, Product, Place,
Price and Promotion

4. 4
Target Market
Colleges Industry
Chosen as
study
centres
Used for
Assessment
of students
Industrial
Interaction
Universities
Tie-ups
PLACE
Reputed
Universities
AICTE or
UGC
approved
Courses
Guest Lectures Feel of Classroom study
Placement
MoU’s
Practical Training
Choosing the best place
has been classified into
three different items
namely University
College and Industry.
Tie ups with reputed
university will bring in
more no. of enrolments
and colleges can be
used as study centre's

5. 5
Target Market
Price
Promotion
 Must lay emphasis on cost cutting
 Distance learning courses are cheaper than traditional
courses and can be afforded easily by middle income
group
 Since players are already present in the market the
cost of courses have to be competitive and attractive
and should not be a burden on their pockets
 Scholarship schemes can be given for top achievers
 Promotion through social media or online marketing
 Discount offering or referral scheme
 Seminar delivery within colleges
 Relationship Building
 After sales servicing brings in loyalty
 Effective Teaching Flue model can be used

6. 6
Key Findings
 70% people are from
age group of 21-30
years
 Out of the highest
qualification
possessed 59%
possess a graduation
degree
 33% of people
enrolling are from
senior higher
secondary
To be
grabbed
 Approximately 40%
people opt for
graduation as distant
learning course out
of which 13% opt for
commerce and 10%
for arts
 PG courses are taken
up by 58% of people.
The management
courses are taken up
by 53% people out of
those opting for PG
courses
 Around 69% people
prefer to have a
distant learning
from a reputed
government
university
 56% people prefer
centre as mode of
learning, these are
majorly from
unemployed sector.
Almost 64% people
who are not
employed currently
prefer centre based
mode.
 60% of people
came to know
about distant
learning from
friends which
states less
emphasis on
marketing are laid.
 For consultation
67% people
consult study
centres followed
by 53% gathering
information from
university and 53%
from their friends
and family
 The top 3
consideration
while deciding the
course are
Duration of Course
Reputation of
University and
Academic support.
 After grabbing the
information from
study centres
around 45% of the
decisions are
effected by Friends
and Family while
media contributes
only 4%
Audience Base
Need
Assessment
Preference
Data
Collection
Decision
Making
Decision
Influencers
Expansion
of source
Preference
kept in
mind
Product as
per need

7. Most Attractive Target Segment?
• Students who have just completed their senior
secondary education can be tapped as many
people do not get enough marks to enroll in to
good colleges.
• Working professionals who seek advancement in
their career opt for distant learning education
• Age group of 21-30 is the most feasible target of
market.
• MBA’s are in demand and is one of the most
attractive course in the PG stream. If placements
can be provided it will be a cherry on the cake.

8. 8
How Can we reach the Target?
Online
Marketing
Relationshi
p Building
Mobile
Marketing
Physical Study Centre
On the go learning
Mobile Quiz app
Online advertisements
Social Networking
Emails
SMS
Good user interface
Attractive website
Personal Assessment
Source of Information
Feel like Classroom
Ease in referrals
Resolving Grievances
Support services
Free Seminars
Campaigns

9. 9
Key messages company should focus on
Pre Sales
Efficiency and cost base improvements
 Assessing the target
market
Association with
reputed universities
 Media Advertising
 Industrial Tie ups
 Effectiveness of
Courses
 Flexible timings and
Availability of centre’s
Post SalesSales
 24*7 support
services
 Free Seminars
 Information of
achievements of
Alumni
 Advertising
 Flexible and Latest
Curriculum
Motivate
 Networking with
professionals
 Growth and Career
driven
 Job Opportunities
 Guidance and
Mentorship
 Feedback report
Reward for higher
achievers

10. 10
Challenges that can be faced by ABC
Competitor
power
Buyer
power
Challenge of
new entry
Challenge of
substitution
Challenges for
ABC
{Competitor Power}
 Existing market benefit
 Highly competitive price and
discounts
 Financially Strong with existing tie-
ups with universities
{Challenges of New Entry}
 Intellectual property rights and
patents
 Huge initial cost of investment
 Highly competitive market
{Challenges of Substitution}
 Threat of substitution to
competitors product
 Lack of Motivation may lead
to dropout
{Buyer Power}
 Changing need and preferences of
customer
 Price bargaining as more people
are from middle income group
 Lack of Job opportunities

11. 11
Suggestions and Recommendations
Suggestion and
Recommendation
1. Signing MoU’s with
reputed universities
8. Tie ups with companies
for placement can be
additional advantage and
can pool in more candidates
4. Association with job
portals can be effective
2. Motivating the students
to carry on the course
through effective learning.
12. Scholarship for high achievers
6. After Sales support
service must
3. User friendly interface for
ease in access for online
students
5. Guest lectures form
industry experts or highly
rated professors
7. Providing industrial training
or practical experience will add
on to managerial and technical
effectiveness
10. Global Tie-ups for education
will bring in growth of students
enrolling for distant education
9. Competitive price with high
quality delivery
13. Use of Effective Teaching
Flue Model
11. Work and Earn concept
can be effective