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Cracking the Sales Management Code
Improved Sales Performance through
Better Sales Management
TomDisantis
An Innovative Sales Leader
• Assigned Territories
• Defined Sales Processes
• Assigned Quotas
• Trained Salespeople
• Held National Sales Meetings
• Paid Commissions
• Ran Sales Contests
John Henry Patterson
1844–1922 What did he forget?
Times, They are a-Changin’
Our
Reps
Our
Managers
Our
Customers
?
Sales has Radically (and Quickly) Transformed
Then v. Now
FOCUSED ON OUTCOMES
FOCUSED ON… WHAT?
Sales Management Then…
Sales Management Now…
An Intense Job
Sales managers face many pressures daily
Pressure fromAbove
Pressure fromBelow
Pressure fromWithin
• Reporting & Analytics
• Forecasting
• Fielding rep requests
• Activity tracking
• Helping with customer issues
• Scratching the sales itch
• Hitting sales goals
• Urgent v. Important
The Real da Vinci Code
Leonardo da Vinci
Simplicity is the
ultimate sophistication.
A Brief Introduction
• Focus on Sales Management
• Advancement through Research
• Sales Methodology Neutral
• We Simplify to Achieve Results
Vantage Point’s Four Pillars
I don’t have less to do now, but I’m no longer rushed to
do it. I now have time to do what I am supposed to do.
Sales Manager, Medical Equipment Manufacturer
Starting from Scratch...
306 Pieces of Chaos
The Critical Question
Getting this Right is the Key
Can Sales Managers Manage this?
Can Managers Manage this?
Some YES
Can Managers Manage this?
Some NO
Can Managers Manage this?
Some Maybe
A Framework Emerges
Critical Differences Exist
Sales Rep and Manager activities that
can be proactively managed
Intermediate objectives that can be
influenced, but not directly controlled
Organizational outcomes that can
not be ‘managed’ whatsoever
Step 1: Build the Right Path for Success
Identify the Activities that Yield Results
Link the objectives to relevant activities,
and manage them relentlessly.
Select and quantify the best objectives
that will lead to those results
Identify the results you want to achieve
A Few Examples
Reverse-Engineering Success
 Create 1 each month
 Review Quarterly
A Few Examples
Reverse-Engineering Success
 4 calls/weekto underpenetrated accounts
 Review Monthly
Why Does this Matter?
Focus on Execution of the Activity
 4 calls/weekto underpenetrated accounts
 Review Monthly
Step 2: Establish Management Rhythm
When, Where, and How to Manage these Activities
• Phone ?
• Office ?
• Field ?
• Online ?
Step 3: Formalize the Conversation
Establish a Deliberate Conversation with an
Agenda, Inputs, and Outputs
Seeing it in action
Vantage Point Engages ABC Company
ABC wanted to increase revenue results
by > 20%
Vantage Point identified improving close rates as
the biggest objective to achieve growth results
Vantage Point found that early stage qualification
activities needed to improve dramatically
What a Difference an Hour Makes
The impact of focused sales management
This was the most practical training I’ve received as a sales manager.
Sales Manager, ABC Company
Then v. Now
FOCUSED ON OUTCOMES
FOCUSED ON… REP DECISION MAKING
Sales Management Then…
Sales Management Now…
The Task at Hand
Focus on Enhancing Sales Management
In Summary
• Simplify your sales managers’ jobs
• Build the right path:
Results  Objectives  Activities
• Focus your managers intensely
on the execution of those activities
• Formalize and reinforce a management rhythm
The Keys to Unlocking Your Sales Investments
For More Information
• Copy of this presentation
• Download first two chapters of
“Cracking the Sales Management Code”
www.VantagePointPerformance.com/SAVO
Booth 1 @salescode
Thank you
Formoreinformation
SAVO Web Site: www.savogroup.com
Sales First Nation: www.savogroup.com/sales-first-nation/
SAVO Products: www.savogroup.com/products/
SAVO Phone: 312-276-7700

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Cracking the Sales Management Code – Improved Sales Performance through Better Sales Management

  • 1. Cracking the Sales Management Code Improved Sales Performance through Better Sales Management TomDisantis
  • 2. An Innovative Sales Leader • Assigned Territories • Defined Sales Processes • Assigned Quotas • Trained Salespeople • Held National Sales Meetings • Paid Commissions • Ran Sales Contests John Henry Patterson 1844–1922 What did he forget?
  • 3. Times, They are a-Changin’ Our Reps Our Managers Our Customers ? Sales has Radically (and Quickly) Transformed
  • 4.
  • 5. Then v. Now FOCUSED ON OUTCOMES FOCUSED ON… WHAT? Sales Management Then… Sales Management Now…
  • 6. An Intense Job Sales managers face many pressures daily Pressure fromAbove Pressure fromBelow Pressure fromWithin • Reporting & Analytics • Forecasting • Fielding rep requests • Activity tracking • Helping with customer issues • Scratching the sales itch • Hitting sales goals • Urgent v. Important
  • 7. The Real da Vinci Code Leonardo da Vinci Simplicity is the ultimate sophistication.
  • 8. A Brief Introduction • Focus on Sales Management • Advancement through Research • Sales Methodology Neutral • We Simplify to Achieve Results Vantage Point’s Four Pillars I don’t have less to do now, but I’m no longer rushed to do it. I now have time to do what I am supposed to do. Sales Manager, Medical Equipment Manufacturer
  • 10. The Critical Question Getting this Right is the Key Can Sales Managers Manage this?
  • 11. Can Managers Manage this? Some YES
  • 12. Can Managers Manage this? Some NO
  • 13. Can Managers Manage this? Some Maybe
  • 14. A Framework Emerges Critical Differences Exist Sales Rep and Manager activities that can be proactively managed Intermediate objectives that can be influenced, but not directly controlled Organizational outcomes that can not be ‘managed’ whatsoever
  • 15. Step 1: Build the Right Path for Success Identify the Activities that Yield Results Link the objectives to relevant activities, and manage them relentlessly. Select and quantify the best objectives that will lead to those results Identify the results you want to achieve
  • 16. A Few Examples Reverse-Engineering Success  Create 1 each month  Review Quarterly
  • 17. A Few Examples Reverse-Engineering Success  4 calls/weekto underpenetrated accounts  Review Monthly
  • 18. Why Does this Matter? Focus on Execution of the Activity  4 calls/weekto underpenetrated accounts  Review Monthly
  • 19. Step 2: Establish Management Rhythm When, Where, and How to Manage these Activities • Phone ? • Office ? • Field ? • Online ?
  • 20. Step 3: Formalize the Conversation Establish a Deliberate Conversation with an Agenda, Inputs, and Outputs
  • 21. Seeing it in action Vantage Point Engages ABC Company ABC wanted to increase revenue results by > 20% Vantage Point identified improving close rates as the biggest objective to achieve growth results Vantage Point found that early stage qualification activities needed to improve dramatically
  • 22. What a Difference an Hour Makes The impact of focused sales management This was the most practical training I’ve received as a sales manager. Sales Manager, ABC Company
  • 23. Then v. Now FOCUSED ON OUTCOMES FOCUSED ON… REP DECISION MAKING Sales Management Then… Sales Management Now…
  • 24. The Task at Hand Focus on Enhancing Sales Management
  • 25. In Summary • Simplify your sales managers’ jobs • Build the right path: Results  Objectives  Activities • Focus your managers intensely on the execution of those activities • Formalize and reinforce a management rhythm The Keys to Unlocking Your Sales Investments
  • 26. For More Information • Copy of this presentation • Download first two chapters of “Cracking the Sales Management Code” www.VantagePointPerformance.com/SAVO Booth 1 @salescode
  • 27. Thank you Formoreinformation SAVO Web Site: www.savogroup.com Sales First Nation: www.savogroup.com/sales-first-nation/ SAVO Products: www.savogroup.com/products/ SAVO Phone: 312-276-7700