1. SCVNGR in Bellingham
Charles Johnson T 1-646-397-3190 charliecdj@gmail.com http://www.linkedin.com/in/charlesjohnsononline

2. SCVNGR
Overview
the challenge:
To successfully introduce SCVNGR to the Bellingham community. To do this, careful thought had to go into marketing,
partnerships, and branding. Integrating SCVNGR into traditional scavenger hunts allowed locals to become accustomed
to the technology in a simple and easily understandable context.
Key points
Outreach Treks Rewards
With little time for this project, the Partnerships were established with T-shirts, gift cards, WWU event tickets,
objective was to gain momentum as local businesses to create sponsored salon coupons, baked goods, Relay
quickly as possible. scavenger hunts. for Life prizes, etc.
360 Facebook Fans 7 Treks Total $500+ total rewards value
T-shirts from Disidual Clothing Gift Cards from The Woods Coffee
SCVNGR in Bellingham
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3. SCVNGR
Outreach
facebook
A page was created specifically for SCVNGR events in Bellingham, aptly named “Bham Scavenger.” The page was
advertised using $100 worth of Facebook Ads with a resulting 255 fans in less than two weeks. This figure grew over
time to 360 fans.
“Woo hoo! Finished today. Nice!”
- Excited SCVNGR fan
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4. SCVNGR
Treks SKI TO SEA SCVNGR HUNT
by Blessing’s Salon Spa an Aveda Lifestyle Salon & Spa
2011
What is SCVNGR?
Bellingham South Campus SCVNGR is a game, playing is simple:
challenges. earn points!
go places. do
100% FREE to play
Bellingham Downtown receive riddles and answer them
messaging on your cellphone
through text-
text the keyword “blessings” to 728647
to begin
Disidual Clothing download the free app for iPhone/
that way
Android to play
first winner gets a $45 Gift Certific
ate toward a
Salon or Spa service and there are
five $10 off
coupons for Salon or Spa services
and five $5 off
coupons for Aveda products!
Find Bham Scavenger on Facebook for more info
May 29, 2011
The hunt begins at 9am and ends at 5pm
Relay for Life of WWU
2011 Bham Pub Crawl
Blessing’s Salon Spa
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5. SCVNGR
The Woods Coffee Trek
A total of
145
unique players
“texted in”
68 players
completed multiple
challenges
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6. SCVNGR
What next?
get engaging!
Now that you’ve seen the power behind this technology, get people engaged with challenges at your business using
SCVNGR. Provide meaningful engagement with custom-designed challenges to fit your organization and draw more
people into your locations.
Your path to engagement:
1. Go to www.scvngr.com
2. Click on “SCVNGR for Business” near the top of the page
3. Click on the “Get Started!” button to create your free account
Welcome to SCVNGR!
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