1. Solo Pro Expert Leader:
Create, Repurpose, & Syndicate Your Content
A 4-Step System
How To Syndicate Your Content Easily To Increase Your
Visibility, Up Your Credibility, And Position Yourself As An Expert
Without Breaking The Bank.

2. Be an Expert Leader
Creating content to be perceived as
an Expert Leader is essential.
Repurposing and syndicating that
content adds the rocket fuel to propel
you to the top.
A 4-Step System

3. What We’ll Cover:
• The content generation secret that will immediately streamline your business AND your
content marketing in one blow
• Custom fit your content delivery to your personality and your niche’s preference
• Mindsets, strategies, and tactics to position yourself to stand above the rest
• Tools and services to be aware of
• How to automate your syndication scheme so you get more exposure with less work

4. Position as Expert Leader Content Creation Strategy Channels to repurpose Syndication Strategy
You’ll leave with a 4-Step System
Expertise Exposure VisibilityCredibility

5. Barbara Saunders
The Solo Pro Business Success Mentor
Director, International Association of Self-Employed Communication Professionals
Founder, Solo Pro Academy
Founder/Host, Solo Pro Radio
SoloProSuccess.com

6. Why Position Yourself As An Expert Leader?
Position as Expert Leader
Credibility

7. Stand Out | Credibility
• No generic services
• Your unique brilliance
• Establish credibility online and off
• Demonstrate authority
• People follow (and hire) leaders

8. Tips to position yourself as an Expert Leader
• Have a consistent and professional
presence across all platforms
• Get a professional headshot and use it (set
it as your Gravatar ID so it populates
across the web- gravatar.com)
• Show up at events (online and off) as an
expert, not just one of the crowd
• Be selective at where you show up - go for
quality, not quantity
• Scrutinize your profile text - DO NOT
ramble, Keep your copy tight and direct
• Go through all of your copy with a fine
tooth comb for grammar and spelling
• Avoid ‘fluff’ words that don’t really
communicate clearly - (don’t say
‘transform’, say ‘change’ and then use
measurable terms)
• INVEST in your website. Keep the copy
tight and informative - not mired in fluff
and big words that don’t say anything
• Do not use a generic email address
(@gmail.com), get your own domain name
and use it everywhere - it’s branding.

9. Your Content Creation Strategy
Content Creation Strategy
Expertise

10. Generate | Expertise
• Create your own content
• Curate others’ content
• Make your website a ‘hub’
• Be the TRUSTED filter
• Answer questions
• Do surveys and polls, then analyze
• Communicate clearly - no fluff
• Inspire with the ‘Why’ and the ‘What’
• Don’t give away the ‘How’

11. Content Generation Secret: Editorial Calendar
1. Each Quarter decide what you want to do - sell product, fill workshops, get more clients
2. Make an outline of topics that support that goal - just the topics (Aim for 12)
3. Each week, flesh out a topic with 500 or so words (stick to 1 topic, optimize your Post Title
and SEO for that 1 topic). THat’s your article for the week - it can be a blog post or
newsletter article (or both).
4. Aweber - and other email services - can automatically post your article topic to Facebook
and Twitter. Post it on LInkedIn as well if your ideal clients are there.
5. Articles can be expanded into talks, teleseminars, or chunked down into short video bursts
(you’re beginning to repurpose content here)

12. Repurpose Your Content
Channels to repurpose
Exposure

13. Demonstrate | Exposure
• Articles and blog posts
• Talks and speaking
• Workshops
• eBooks, workbooks, handbooks
• Check lists, tools, templates
• Videos
• Radio, Podcasts
• Interviews
• Teleseminars, webinars
• eCourses, autoresponders

14. Content Repurposing Tips:
• Tailor you content to fit your ideal clients’ needs - if they prefer audio, do audio; if they’re
visual, do video, slideshows or infographics
• Show up WHERE your people are - if they’re not online, don’t waste too much time with
lots of online posting, just cover the big three and then go where your people are
• People are overwhelmed: stick to one topic at a time; keep your message simple,
uncluttered and clear
• Don’t forget print. People still like to print things out so keep your digital download files
clean and easy to print.
• Keep it simple and affordable. Don’t spend a lot of money on a video production just for a
short video post, your webcam can do a fine job (have enough light and a good mic)
• Be comfortable. Focus your efforts where you’re most comfortable. If you don’t feel good
about being on camera, opt for a powerpoint video instead.

15. Syndication: What is it and How do you do it?
Syndication Strategy
Visibility

16. syndication noun
[sindiˈ kā sh ən]
Visibility
to publish or broadcast (material)
simultaneously through a number of
different channels

17. Multiple Channels and Tools
• Article Distribution
• eZineArticles.com
• SearchWarp.com
• a1articles.com
• AllTop.com
• Video and Presentations
• YouTube.com
• Vimeo.com
• SlideShare.net
• Radio, Podcasts, and Interviews
• Spreaker.com
• BlogTalk.com
• AudioAcrobat.com
• Teleseminars
• InstantTeleseminar.com
• FreeConferenceCalling.com
• FreeConfercencing.com
• GreatTeleseminars.com
• Webinars
• GoToWebinar.com
• FreeScreenSharing.com
• AnyMeeting.com
• eCourses, Autoresponders
• Aweber
• Constant Contact
• Vertical Response

18. A Recap
Create, Repurpose, & Syndicate Your Content 4-Step System

19. Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader
Credibility
Create, Repurpose, & Syndicate Your Content 4-Step System
Expertise Exposure Visibility

20. Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader
Create, Repurpose, & Syndicate Your Content 4-Step System
Expertise Exposure VisibilityCredibility

21. Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader
Create, Repurpose, & Syndicate Your Content 4-Step System
Expertise Exposure VisibilityCredibility

22. Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader
Create, Repurpose, & Syndicate Your Content 4-Step System
Expertise Exposure VisibilityCredibility

23. Need More Help Turn Content Into Cash!

24. Create Profit Centers
with Your Content
• Liberate yourself from the dollars-
for-hours business model
• Establish constant, consistent
income independent of the economy
• Create balanced profit centers with
multiple income streams each
• Learn how to charge what you’re
worth and get it
• Get your own Solo Pro Business
Model Map to know which steps to
take when
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25. Thank you!
Visit SoloProSuccess.com and schedule your 30-minute Business Mapping Call.