Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011
1. Diving into the cloud with
Search Based Applications
Jean-Marc Lazard – Head of Innovation Labs
" Making Information sounds like Innovation "
2. Single users facing the cloud (the web scale challenge)
Performance & agility challenge
Information volume, real time, distributed data
Usability challenge
Conversational, contextual
4. Everyone needs a cockpit …
For search & discovery
Extended access to data
Qualified data
Consistent information
Senses-centric
Immersive
Interactive
Intuitive
5. … adressing all digital issues
Don’t presuppose how people will reach
the target & get the information
Customization
Socialization
Simplification
Help people getting their ways
through semantic interactions
(Data sense & Immersive Virtuality)
6. Connect the dots with Search Based Applications
Deconstruct - Collect raw content (in-house or outside)
Molecular approach - Retrieve relevant data (from business items’ perspective)
Repurpose - Publish value-added information
7. Cloud challenges : Big data computing
Seman<cs
Processing
at
web
scale
Analyze
Transform
Retrieve
Document
Content
Data
Informa<on
Shots
Images
detec5on
colors
tagging
faces,
text
XML
…
…
Audio
Speech
Words
speech
languages
keywords
tones
words
topics
•
Crawling
…
…
…
•
Scrapping
8. The Semantic Factory
Set
of
Documents
Cluster
Document
Classify
Extract
Text
Normalize
Language
Detect
Rules
Match
Processing
En55es
Index
Meta
Data