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4. What the content should look like
5. Define the content tone, don't write a sales
letter, the content should have value
5. Styles of Content
* Format your content and consider the style of your
content, a blog style or informative style articles?
6. More Content Ideas
6. Fill in the gaps- Example: if there is already similar
topics on the net, find out what is missing and fill in
those holes
7. Use the content ideas as foundations
Find out all the content
forms available and
experiment with them
Example:
You can also use slides-
Share slides online to
express your topic and
presentations.
You will be sectioning foundations
of thoughtful, unique and relevant
content that will wow human
readers and search engines .
Understand who you are writing for
what you are writing about and
what style you are writing in
8. Getting ideas for your content
*list out your broad content themes (example:
what is your website about)
*Think of ways to list those themes
*Classify your content and think of the style you
want to write your content
9. Getting ideas for your content
Example 1
piece's to teach
what the users did
not know before
Educational
take a statistic fact
or figure an expand
upon it offering
value from a
perspective of an
expert
Statistic's
focus on details or
advanced topics
that appeal to savvy
users or other
industry experts
Technical
a step by step how to
guide to walk a user
visitor through a
certain process
Procedural
just adding driving
directions to your
store or biographies
of your key
executive team
Information
Even news on your
company or event news
on seminars or the
actual event that occur
or will occur is content
10. Getting ideas for your content
Example 2
Scan
competitors
for untapped
opportunities
what can you improve , add , and
include that wasn’t or was said?
even scan your competition
tweets and see if they have a
inside scoop, you could do a
commentary piece on
For the completed Example’s visit:
13. What Step to Follow for SEO
Have A
Strategy
Research
Keywords
relevant to
your content
Create high
quality
content with
the keywords
you research
Build
backlinks
to your website
by having the best
relevant website's
link to you.
Make sure your
website is running
smoothly and fix
all technical
issues right
away.
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
14. Do You Want Know How to Do Every
Step of Online Optimization?
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5