The document discusses Facebook and Twitter advertising strategies for a used car company. It describes targeting Facebook ads at friends of the company page and local users over 28. Promoted tweets targeted competitors and related interests. While traffic increased in January from Facebook ads and October from Twitter ads, it did not increase much in September from Twitter ads alone. The document concludes that testing different audiences and reactions on social media is important for advertising.

1. Facebook vs. Twitter Advertising
Jenn Mathews
SEOGoddess

2. Who am I?
Twitter.com/SEOGoddess
Facebook.com/theSEOGoddess
SEOGoddess.me

3. Who do I work for?
Full Time: Primarily on:
In My Spare Time: Organizing:

4. What Is UsedCars.com?

5. Why Social Media?
 SEO drives the majority of the traffic
 Social assists SEO

6. Advertising on Facebook and Twitter
 Get to know the existing community
 Understand the audience
 Grow following
 Test responses/reactions

7. Facebook Advertising
 External URL
 Facebook Page (increase ‘Like’s)
 Applications (Page Add-ons, Games, etc)
 Events
 Sponsored Posts

8. December
 Promoted Status Updates
 Seasonal Advertisement

9. January
 Posted specific cars with pricing
 Posted price specific pages

10. January - cont
Page ‘Like’s
Targeted:
◦ Friends of people that ‘Like’ the page
◦ People in the U.S. only
◦ People over 28

11. The site?
 Traffic from Social went up in January

12. Twitter Advertising
 Promoted Account
 Promoted Trend
 Promoted Tweets

13. September
 Promoted Account
Targeting:
◦ Competition

14. October
 Promoted Account
Targeting:
◦ Competition (more)
◦ Related Interests

15. October

16. Tweets in Profile
 Trade in Quote
 Vehicles Priced Under

17. The Site?
 Traffic from Social went up in October, but not in
September

18. What did we learn?

19. Thank You!
Twitter.com/UsedCarsdotcom
Facebook.com/UsedCarsdotcom
UsedCars.com