The Like Button - - Search and Social Woot! Hawaii 2010

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Jenn Mathews Marketing Consulting

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The Like Button - - Search and Social Woot! Hawaii 2010

1. Facebook Like Button Marketing The Search Marketer’s Guide Presenter: @justinkistner Hashtag: #sswoot

2. Presenter: @justinkistner Hashtag: #sswoot What is the Like button?

3. Turn any page into a fan page Presenter: @justinkistner Hashtag: #sswoot

6. Presenter: @justinkistner Hashtag: #sswoot Facebook SEO using the Like button

7. Pages with Like buttons are indexed Presenter: @justinkistner Hashtag: #sswoot

8. Most Likes most recently wins Presenter: @justinkistner Hashtag: #sswoot

10. Like farms Presenter: @justinkistner Hashtag: #sswoot

11. Presenter: @justinkistner Hashtag: #sswoot Like button updates and targeting

12. Step 1: Acquire fans Presenter: @justinkistner Hashtag: #sswoot

13. Earned media from news feed activity Presenter: @justinkistner Hashtag: #sswoot

14. Admin sees an admin link Presenter: @justinkistner Hashtag: #sswoot

15. Invisible fan page Presenter: @justinkistner Hashtag: #sswoot

16. Admin appears like any other fan page Presenter: @justinkistner Hashtag: #sswoot

17. Use it to send updates to fans Presenter: @justinkistner Hashtag: #sswoot

18. Updates appear in news feed Presenter: @justinkistner Hashtag: #sswoot

19. EdgeRank hides 99.8% of updates Presenter: @justinkistner Hashtag: #sswoot NFO is the new SEO

20. Targeting ads at fans Presenter: @justinkistner Hashtag: #sswoot

21. Questions? Presenter: @justinkistner Hashtag: #sswoot

The Like Button - - Search and Social Woot! Hawaii 2010

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