This document outlines an agenda and presentation on fostering crossmedia education in formal educational contexts. It begins with defining crossmedia as the expansion of media to both analog and digital forms, with diverse production and blended user roles. Crossmedia and media convergence are discussed as two sides of media change - crossmedia in media production and economics, and convergence in communications studies and media pedagogy. Barriers to adopting crossmedia at universities are said to include its interdisciplinary nature, lack of perceived relevance, and knowledge/preference limitations of teachers and students.

1. Fostering
Crossmedia
Educa2on
in
Formal
Educa2onal
Contexts:
Conceptual
Considera2ons
and
Case-­‐Specific
Results
Interna7onal
Conference
on
„Science
and
the
Internet“
|
#cosci12
|
Düsseldorf,
2012-­‐08-­‐02
Source:
hNp://domazone.wordpress.com/
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
1

2. Agenda
① What
is
crossmedia?
Source:
hNp://domazone.wordpress.com/
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
2

3. Agenda
① What
is
crossmedia?
② Why
we
do
not
use
crossmedia
at
university...
Source:
hNp://domazone.wordpress.com/
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
3

4. Agenda
① What
is
crossmedia?
② Why
we
do
not
use
crossmedia
at
university...
③ Fostering
crossmedia
educa7on
in
teaching
and
learning
Source:
hNp://domazone.wordpress.com/
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
4

5. Agenda
① What
is
crossmedia?
② Why
we
do
not
use
crossmedia
at
university...
③ Fostering
crossmedia
educa7on
in
teaching
and
learning
④ Crossmedia
in
higher
educa7on
Source:
hNp://domazone.wordpress.com/
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
5

6. 1.
What
is
Crossmedia?
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
6

7. What
is
Crossmedia?
Preliminary
Considera2ons
on
Changing
Media
Characteris2cs
of
changing
media,
mainly
Source:
hNp://www.flickr.com/photos/30253305@N00/2455973657/
- expansion
of
the
media
to
the
analogue
and
the
digital
- diversity
in
media
produc7on
- blended
roles
(producer,
recipient,
user,
...)
- etc.
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
7

8. Crossmedia
and
Media
Convergence
Two
sides
of
the
same
coin
- Crossmedia
as
a
topic
in
media
produc7on,
(media)
economics
- Media
convergence
as
a
topic
in
media
and
communica7on
studies,
media
pedagogics
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
8

9. Crossmedia
and
Media
Convergence
Two
sides
of
the
same
coin
- Crossmedia
as
a
topic
in
media
produc7on,
(media)
economics
- Media
convergence
as
a
topic
in
media
and
communica7on
studies,
media
pedagogics
“With
the
growing
convergence
of
media,
the
boundaries
between
‘informa7on’
and
other
media
have
become
increasingly
blurred.“
(Buckingham,
2010,
p.
59)
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
9

10. Crossmedia
and
Media
Convergence:
Opening
Up
New
Vistas
Two
sides
of
the
same
coin
- Crossmedia
as
a
topic
in
media
produc7on,
(media)
economics
- Media
convergence
as
a
topic
in
media
and
communica7on
studies,
media
pedagogics
“With
the
growing
convergence
of
media,
the
boundaries
between
‘informa7on’
and
other
media
have
become
increasingly
blurred.“
(Buckingham,
2010,
p.
59)
- Extending
the
professional
view
on
media
change
into
an
interdisciplinary
one
- Reflect
on
the
current
discourse
about
media
literacies
and
media
educa7on
(e.g..
Marotzki
&
Jörissen,
2008;
Sesink,
2008)
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
10

11. 2.
Why
we
do
not
use
crossmedia
at
university...
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
11

12. Why
We
Do
Not
Use
Crossmedia
at
University:
The
Obstacle
of
Missing
Per2nence
Crossmedia
–
an
obstacle
- as
a
phenomenon
- as
an
interdisciplinary
topic
- when
ac7va7ng
students
Source:
private
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
12

13. Why
We
Do
Not
Use
Crossmedia
at
University:
The
Obstacle
of
Self
Apprecia2on
Crossmedia
–
an
obstacle
in
terms
of
- knowlegde
- media
literacies
- personal
preferences
of
the
involved
teachers
and
students
Source:
private
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
13

14. Why
We
Do
Not
Use
Crossmedia
at
University:
The
Obstacle
of
Missing
Curricular
and
Organiza2onal
Linkages
Crossmedia
–
an
obstacle
because
of
- missing
communica7on
and
collabora7on
prac7ces
in
midst
of
teaching
staff
- less
knowledge
exchange
among
students
- missing
curricular
linkages
Source:
private
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
14

15. Why
focussing
on
Crossmedia
in
Higher
Educa2on
Accep7ng
changes
in
media
Fostering
crossmedia
educa7on
as
a
pragma7cal
answer
in
teaching
and
learning
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
? |
15

16. 3.
Fostering
Crossmedia
Educa2on
in
Teaching
and
Learning
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
16

17. Fostering
Crossmedia
Educa2on
in
Teaching
and
Learning:
An
Example
Crossmedia
Ethnological
Communica2on
(winter
term
2011/2012)
- Coopera7on
inbetween
Medialab
and
European
Ethnology,
Augsburg
University
- 20
students
from
different
facul7es
(Faculty
of
Philosophy
and
Social
Sciences,
Source:
hNp://www.flickr.com/photos/loop_oh/511296680/
Faculty
of
Philology
and
History)
- Implemented
via
co-­‐teaching
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
17

18. Fostering
Crossmedia
Educa2on
in
Teaching
and
Learning:
An
Example
Content
and
aims
- Coping
with
ethnological
research
ques7ons
(e.g.
everyday
life
or
customs)
- Using
different
media
related
to
research
(e.g.
podcast
interviews)
Source:
hNp://www.flickr.com/photos/loop_oh/511296680/
- Developing
crossmedial
strategies
of
ethnological
content
produc7on
(weblog,
podcasts,
video)
- Using
open
source
or
freeware
(no
paid
plug-­‐ins
needed)
- Establishing
informal
collabora7on
between
the
par7cipants
(not
achieved)
Fostering
wide
media
literacies
(cri2cal
thinking,
ac2va2ng
students)
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
18

19. The
Scenario:
Focussing
Ethnology
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
19

20. The
Scenario:
Focussing
on
Text
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
20

21. The
Scenario:
Focussing
on
Media
Produc2on
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
21

22. The
Scenario:
Focussing
on
Crossmedia
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
22

23. Learning
Outcomes
(Overview)
Name _.wordpress.com Topic Media
FazinationKiosk zeitungskiosk Phenomenon of kiosk Blog, Audio
snapshootme snapshootme Photography as profession and for daily life Blog, Audio, Video
Source:
hNp://www.flickr.com/photos/loop_oh/511296680/
Halloween hallowin Halloween Blog, Audio, Video
Es weihnachtet sehr… facebookxmas Christmas Blog, Audio, Video
wgmalanders wgmalanders WG-life Blog, Audio, Video
Bahnekdoten bahnstories Rail journeys in Tweets Blog, Audio, Video
Volksmusik in Bulgarien bgvolksmusik Bulgarian folk music Blog, Audio, Video
Augsburg-Lechhausen domazone Portrait of the urban quarter Lechhausen Blog, Audio
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
23

24. Learning
Outcomes
(Examples)
Source:
hNp://zeitungskiosk.wordpress.com/
Source:
hNp://bahnstories.wordpress.com/
Source:
hNp://facebookxmas.wordpress.com/
Source:
hNp://hallowin.wordpress.com/
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
24

25. 4.
Crossmedia
in
Higher
Educa2on
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
25

26. Crossmedia
in
Higher
Educa2on:
The
Students‘
Perspec2ve
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
26

27. Crossmedia
in
Higher
Educa2on:
The
Pedagogical
Perspec2ve
The
case
shows
that
crossmedia
- is
an
interes7ng
interdisciplinary
topic
for
discussion
and
ac7ng
in
seminars
- provides
awareness
of
media
changes
and
modified
knowledge
produc7on
Source:
hNp://www.flickr.com/photos/loop_oh/511296680/
- fosters
media
and
informa7on
literacies
with
regard
to
Academia
- needs
efforts
on
both
sides
(teachers
and
students)
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
27

28. Crossmedia
in
Higher
Educa2on:
The
Organiza2onal
Perspec2ve
The
case
shows
that
crossmedia
- is
an
interes7ng
interdisciplinary
topic
for
discussion
and
ac7ng
in
seminars
- provides
awareness
of
media
changes
and
modified
knowledge
produc7on
Source:
hNp://www.flickr.com/photos/loop_oh/511296680/
- fosters
media
and
informa7on
literacies
with
regard
to
Academia
- needs
efforts
on
both
sides
(teachers
and
students)
- is
impeded
by
a
lack
of
(communica7on)
structures
Are
there
any
possibili2es
for
structural
linkages
beyond
the
seminar?
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
28

29. Thanks
for
Your
A]en2on.
Dr.
Sandra
Ho^ues
Chris2an
Geier,
M.A.
Project
„Lehre
lotsen“
Audiovisual
Media
Services
HAW
Hamburg
University
of
Augsburg
Faculty
of
Business
&
Social
Sciences
Medialab
E-­‐Learning
and
Blended
Learning
Faculty
of
Philosophy
and
Social
Sciences
Alexanderstraße
1
Universitaetsstrasse
10
D-­‐20099
Hamburg
D-­‐86159
University
of
Augsburg
sandra.ho+ues@haw-­‐hamburg.de
chris7an.geier@its.uni-­‐augsburg
In
Collabora7on
with
Lena
Grießhammer,
B.A.
European
Ethnology
lena.griesshammer@phil.uni-­‐augsburg.de
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
29

30. References
I
Baecker,
D.
(2007).
Studien
zur
nächsten
Gesellscha2.
Frankfurt:
Suhrkamp.
Brednich,
R.
W.
(Hrsg.)
(1994).
Grundriss
der
Volkskunde.
Einführung
in
die
Forschungsfelder
der
Europäischen
Ethnologie.
Berlin:
Reimer.
Buckingham,
D.
(2010).
Defining
Digital
Literacy.
What
Young
People
Need
to
Know
About
Digital
Media.
In
B.
Bachmair
(ed.),
Medienbildung
in
neuen
Kulturräumen.
Die
deutschsprachige
und
briBsche
Diskussion
(pp.
59–
71).
Wiesbaden:
VS.
Derrida,
J.
(2001).
Die
unbedingte
Universität.
Frankfurt:
Suhrkamp.
GöNsch,
S.
(Hrsg.)
(2001).
Methoden
der
Volkskunde.
PosiBonen,
Quellen,
Arbeitsweisen
der
Europäischen
Ethnologie.
Berlin:
Reimer.
Grosch,
M.
&
Gideon,
G.
(2011).
Mediennutzungsgewohnheiten
im
Wandel.
Ergebnisse
einer
Befragung
zur
studiumsbezogenen
Mediennutzung.
Karlsruhe:
KIT
Scien7fic
Publishing.
Ho+ues,
S.
&
Heudorfer,
A.
(in
print).
Students’
Publishing
Projects
and
their
Impact
on
Teaching
and
Learning.
In
B.
Patrut,
M.
Patrut
&
C.
Cmeciu
(eds.),
Social
Media
in
Higher
EducaBon:
Teaching
in
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2.0.
New
York:
IGI
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Ho+ues,
S.
&
Schiefner-­‐Rohs,
M.
(eingereicht).
Crossing
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Handeln
in
Medienprojekten
zwischen
Medienbildung
und
ökonomischer
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medien
+
erziehung
(merz)
Wissenscha2
2012
(weitere
Daten
noch
nicht
bekannt).
Jakubetz,
C.
(2011).
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Konstanz:
UVK.
Kaschuba,
W.
(1999).
Einführung
in
die
Europäische
Ethnologie.
München:
Beck.
Kleimann,
B.
(2007).
E-­‐Learning
2.0
an
deutschen
Hochschulen.
In
M.
Merkt,
K.
Mayrberger,
R.
Schulmeister,
A.
Sommer
&
I.
van
den
Berk
(Hrsg.),
Studieren
neu
erfinden
–
Hochschule
neu
denken
(S.
149–158).
Reihe
Medien
in
der
Wissenscha|
(Band
44).
Münster:
Waxmann.
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
30

31. References
II
Laughey,
D.
(2011).
Media
Studies
1.0:
Back
to
Basics.
Media
EducaBon
Research
Journal.
2(2).
hNp://merj.info/wp-­‐
content/uploads/2011/12/MERJ_2-­‐2-­‐p57-­‐64.pdf,
02.08.2012.
Mahrdt,
N.
(2009).
Crossmedia.
Werbekampagnen
erfolgreich
planen
und
umsetzen.
Wiesbaden:
Gabler.
Marotzki,
W.
&
Jörissen,
B.
(2008).
Medienbildung.
In
U.
Sander,
F.
von
Gross
&
K.-­‐U.
Hugger
(Hrsg.),
Handbuch
Medienpädagogik
(S.
100–109).
Wiesbaden:
VS.
Mayrberger,
K.
(2010).
Web
2.0
in
der
Hochschullehre
–
Überlegungen
zu
einer
(akademischen)
Medienbildung
für
„E-­‐Learning
2.0“.
In
B.
Herzig,
D.
M.
Meister,
H.
Moser
&
H.
Niesyto
(Hrsg.),
Jahrbuch
Medienpädagogik
8.
Medienkompetenz
und
Web
2.0
(S.
309–328).
Wiesbaden:
VS.
Reinmann,
G.
(2009).
Selbstorganisa7on
auf
dem
Prüfstand:
Das
Web
2.0
und
seine
Grenzen(losigkeit).
In
B.
Bachmair
(Hrsg.),
Medienbildung
in
neuen
Kulturräumen.
Wiesbaden:
VS.
Schiefner-­‐Rohs,
M.
(2012).
KriBsche
InformaBons-­‐
und
Medienkompetenz.
TheoreBsch-­‐konzepBonelle
Herleitung
und
empirische
Betrachtungen
am
Beispiel
der
Lehrerausbildung
(InternaBonale
Hochschulschri2en).
Münster:
Waxmann.
Schorb,
B.
(2007).
Zur
Bedeutung
und
Realisierung
von
Medienkompetenz.
In
B.
Schorb,
N.
Brüggen
&
A.
Dommaschk
(Hrsg.),
Mit
eLearning
zu
Medienkompetenz.
Modelle
für
die
Curriculumgestaltung,
DidakBk
und
KooperaBon
(S.
15–34).
München:
kopaed.
Schulmeister,
R.
(2009).
Gibt
es
eine
„Net
GeneraBon“?
Erweiterte
Version
3.0.
Hamburg:
Universität
Hamburg.
hNp://www.zhw.uni-­‐hamburg.de/uploads/schulmeister_net-­‐genera7on_v3.pdf,
02.08.2012.
Sesink,
W.
(2008).
Bildungstheorie
und
Medienpädagogik
–
Versuch
eines
Brückenschlags.
In
J.
Fromme
&
W.
Sesink
(Hrsg.),
Pädagogische
Medientheorie.
Wiesbaden:
VS.
Seufert,
S.
&
Euler,
D.
(2003).
NachhalBgkeit
von
eLearning-­‐InnovaBonen
(SCIL-­‐Arbeitsbericht
Nr.
1).
St.
Gallen:
Universität
St.
Gallen.
Wedekind,
J.
(2008).
Medienkompetenz
für
(Hochschul-­‐)
Lehrende.
Zeitschri2
für
E-­‐Learning,
3(2),
24–37.
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
31

32. BACK-­‐UP
Co-­‐Curricular
Embedding
of
Media
Planning
and
Crossmedia
Publishing
at
Augsburg
University
Academic
Publishing
Projects
Students
can
combine
1. w.e.b.Square
their
Projects
or
Publishing
Strategies.
2. KaffeePod
3. Films
for
Educa7onal
Contexts
ReflecBon
in
AcBon
-­‐
Media
Planning
Increasing
ReflecBon
on
AcBon
and
Strategies
for
Complexity
in
Learning
Crossmedia
Publishing
-­‐
and
Teaching
ReflecBon
on
ReflecBon
Opportunity:
Taking
Changes
in
Media,
Learning
and
Educa7on
into
Considera7on
1. press7ge
1. vitamin
b
2. Kanal
C
2. student.stories
3. Blickpunkt
Campus
3. (vitamin
b)
Journalis2c
Publishing
Projects
Corporate
Publishing
Projects
(e.g.
Ho+ues
&
Heudorfer,
in
print)
Sandra
Ho+ues
|
HAW
Hamburg
|
Chris7an
Geier
|
Lena
Grießhammer
|
Augsburg
University
|
32