Presentation held at the WoodWing Software virtual press conference on April 7, 2010, to introduce the WoodWing Digital Magazine Solution

1. SMART PUBLISHING
Introducing the
Digital
Magazine
Tools
Agenda:
Welcome
Video: The TIME Magazine App
WoodWing and efficient Cross Media Publishing
The iPad as the ultimate Publishing Channel
Video: WoodWing´s iPad Tools for InDesign
WoodWing´s Digital Magazine Solution – an Overview
Q&A

2. Software for efficient cross-media publishing

3. SMART PUBLISHING
Publishing Process
Improve
efficiency
Monetize
channels

4. SMART PUBLISHING
Apple - The Game Changers
iPod + iTunes
did it for Music
iPhone + iTunes
did it for Mobile Internet & Apps
iPad + iTunes
going to do it for publishing?

5. Let’s not get dragged away too quickly, but ...

6. The iPad may become a big fish for publishers

7. SMART PUBLISHING
Increasing profitability
current print
circulation 100
conversions
75% subscribers 20%
25% single copy 10%
new tablet readers 15%
Source: www.woodwing.com/blog

8. SMART PUBLISHING
WoodWing’s iPad Solution
Creation based on InDesign
In order to use existing team / skills
Creative control without development
Platform agnostic
Upcoming: support for HTML5 and Flash
Tools available mid Q2
A selection of publishers will be given early
access

9. SMART PUBLISHING
Results after launch TIME Magazine
Graphic designers praise the ID route
TIME’s editorial department embraced it
The readers, the iPad users
Majority very positive about the Magazine
Majority negative about price of US$ 4.99
Spectacular advertising income
More TIME titles to follow soon

10. Existing tools,
new results!

11. SMART PUBLISHING
Introducing the
Digital
Magazine
Tools
The iPad as the ultimate
publishing channel

12. SMART PUBLISHING
Apple´s iPad is here!
The first day: 300.000+ units sold
The hype was bigger than with the iPhone

13. SMART PUBLISHING
The expectations are high
Analysts expect for
2010: 1.1 to 7.0 Million units
2011: 4.0 to 13 Million units
The most common value for 2010:
Around 5 Million units
8.7 Million iPhones sold only in Q4 2009
iPhone hit the market in June 2007

14. SMART PUBLISHING
What makes the iPad so different?
It´s not a PC or laptop at all
It´s the first reading-watching-listening-
surfing-entertainment-email-device to go –
for the couch, the bed, the park, the bar.......

15. SMART PUBLISHING
Come on, isn´t it just a big iPhone?
NO!
For the first time publishers can deliver the
full reader experience like in print on a true
mobile device (if not an electronic device at all)

16. SMART PUBLISHING
Why is it so smart for Publishers?
Branding
Easy and effective to produce
New opportunities for the ad business
The gate to new target groups

17. SMART PUBLISHING
The crucial question:
Will they be willing to pay?
The Answer: obviously YES
68 % of the 25-34 year olds and 59 % of the
35-44 year olds say, they are willing to pay for
news and magazines specially formatted for
e-readers (Source: comScore)
Many publishers are already successful with
and on the iPhone

18. SMART PUBLISHING
Should Publishers be afraid of Apple?
Apple to control content and the fee is too
high?
It´s the same discussion book publishers had
with Amazon and Apple
And it´s the same like with the music industry

19. SMART MAGAZINES
Digital Magazine Publishing
with Enterprise

20. SMART MAGAZINES
Publish to Digital Magazines

21. SMART MAGAZINES
WoodWing Enterprise 7
- Using Dossier concept
WoodWing Content Station
- New: iPad Organizer
Adobe InDesign
- New: iPad tools
or WoodWing’s Delivery Platform
or publisher’s platform
WoodWing iPad App
- Branded for publication
- Customizable

22. SMART MAGAZINES
Let’s take a look...

23. SMART MAGAZINES
App Features for initial release 1/3
Pages
Horizontal vs Vertical designs
Zoomable text view
Swipe up/down through article
Flowable pages
Navigation
Swipe right/left between articles
Page navigator with sections
Cover button

24. SMART MAGAZINES
App Features for initial release 2/3
On-Page features
Slideshow
Video
Web Elements (active element)
Dossier Link
Hotspots
Scrollable elements
Widgets

25. SMART MAGAZINES
App Features for initial release 3/3
Other
Issue Library
In-App purchasing
Branding
Look & feel: logo, icons, colors
Using Widgets
Customization
Custom Page Elements
Custom Application Features

26. SMART MAGAZINES
Roadmap
Features extended every quarter
App in Flash/AIR, Html5
Social Media
Bookmarks
Comment
Search
Animations
Video covers
Audio
Statistics

27. SMART MAGAZINES
Benefits
Produceable Digital Magazine
Use existing team / skills
Creative control without development
Platform agnostic

28. SMART MAGAZINES
Availability
TIME since iPad launch April 3
Various other titles in the works
General release in May

29. SMART MAGAZINES
Q&A

30. SMART PUBLISHING
Introducing the
Digital
Magazine
Tools
Thank you for your attention!
You can find additional resources at:
www.woodwing.com/en/digital-magazine/ipad-now
www.woodwing.com/en/digital-magazine/ipad
www.woodwing.com/en/digital-magazine/ipad-tools
We host a Digital Magazines Webinar on April 15
www.woodwing.com/en/Webinars