If you ask yourself these questions: Which of my customers are leaving? Why won't my marketing tools talk to each other? Why is my data such a mess. mi-Link provides the missing link.

1. How can I do more with my data?
Discover the missing link.

2. Your customers are in control.
They decide where and when to buy — and from whom.
As a marketer, you want to meet their needs…

3. … you capture data with every contact.
So you are data rich — but insight poor.
How will you use all that data to make smarter marketing decisions?

4. With mi-Link, from SIGMA Marketing Group.
Picture mi-Link as a brain:
— Collecting your customer
data from every available
source.
— Enhancing your data with a
storehouse of 200 MM+
consumer and business
records.
— Using analytics to convert
data into intelligence.
— Enabling a 360-degree
view of your customer.
— Accessible via your own
personal portal.

5. mi-Link includes
your own personal portal.
mi-Link is your
window to
customer truth.
It gives you the ability to:
— drill down to an individual
customer or prospect record.
— extract data for campaigns or
presentations.
— provide metrics and insight from
every marketing effort.

6. The mi-Link portal enables
smarter decision-making.
You can intelligently and seamlessly run marketing programs using mi-Link.
It flexibly interfaces with your sales force automation tool or campaign
management tool, or with SIGMA’s ChannelSMARTSM Engine.

7. SIGMA’s mi-Link will help you to:
— Solve your biggest business problems
— Optimize your product mix
— Improve the customer experience
— Unify marketing metrics
— Maximize marketing ROI

8. Do more with
your data.
For more
information, call:
888.277.9837.