In keeping with tradition, SITA will launch its new Airline IT Trends Survey results and encourage discussion on the key findings with a panel of Industry experts. www.sita.aero/surveys Airline IT Trends: the overview: Thomas Knierim, Senior Manager, Market Insight SITA

1. IS MOBILE LIVING UP
TO AIRLINES’
EXPECTATIONS?
Thomas Knierim
Senior Manager, Market Insight
SITA

2. 7.6x
Expected increase
by 2014
2010 Survey:
FOR MOST AIRLINES PASSENGER ADOPTION
IS SLOWER THAN EXPECTED
3.8x
Actual increase
since 2010 Survey
% of passengers using mobile check-in

3. % of passengers using mobile check-in
OTHER AIRLINES ACHIEVED OR EXCEEDED
EXPECTATIONS

4. ALL AIRLINES INVEST IN THE EXPANSION
OF MOBILE SERVICES
100%invest in the expansion
of mobile services in
the next 3 years

5. AIRLINES WANT TO UNLOCK THE MOBILE
ANCILLARY SALES POTENTIAL
98%invest in ancillary service
expansion in the next 3 years

6. TODAY SHOPPING EXPERIENCE ON MOBILE
BEHIND WEBSITES
Website
Mobile
25%
50%
75%
100%
Sell Tickets
Flight-related
services
Non-flight
specific services
Personalisation
via preferences
Real-time
personalisation
%ofairlinesimplemented
TODAY

7. Website
Mobile
25%
50%
75%
100%
Sell Tickets
Flight-related
services
Non-flight
specific services
Personalisation
via preferences
Real-time
personalisation
%ofairlinesimplemented
BY 2017, THE SHOPPING EXPERIENCE WILL BE
THE SAME AS ON A WEBSITE
BY 2017

8. IS MOBILE LIVING UP TO AIRLINES EXPECTATIONS?
• Some airlines have already reached or exceeded the
expected usage levels
YES
• Airlines need to invest to expand their mobile usage
• Maximising ancillary revenue means improving the mobile
shopping experience
• Real-time personalisation will be a must
BUT

9. Find out more…
www.sita.aero/ittrendshub
and at
www.flightglobal.com/airlinebusiness

10. DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request only.
Source: presentation of Thomas Knierim, SITA at the 2014 SITA
Air Transport IT Summit, Brussels.
2014 Air Transport IT Summit