Rapid and reliable services on-demand, instant information at their fingertips and entertainment on tap. What will tomorrow's travelers demand as they progress through every step of the journey, from planning to booking, and arrivals to destination? How will they want to consume the services on offer and what implications does that have for airlines and airport operators? What’s clear is that as we approach a new era of air travel, the challenges of more demanding customers will require better efficiencies coupled with faster and more accurate services. www.sita.aero/surveys Catering for smarter travelers – but what will they be consuming? And wearing?: Ian Ryder, Senior Director, SITA Passenger Solutions

1. CATERING FOR
SMARTER TRAVELERS –
BUT WHAT WILL THEY BE
CONSUMING? AND WEARING?
Moderated by Ian Ryder
Senior Director
SITA Passenger Solutions

2. Embracing your
customers’ lifestyle
THE NATURE OF THE BUSINESS HAS EVOLVED
Taking bookings,
Boarding passengers

3. Change often driven
by technology,
entrepreneurs,
passengers
THE DRIVERS OF CHANGE ARE DIFFERENT NOW
Change initiated
and managed by
the industry

4. A potential revolution
appears every year
THE PACE OF CHANGE IS EVER INCREASING
A significant new
IT challenge every
5-10 years

5. SO HOW DO WE SATISFY PASSENGER
EXPECTATIONS? BY RUNNING FASTER? OR BY
ACTING SMARTER?

6. DISCLAIMER
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only.
Source: presentation of Ian Ryder, SITA at the 2014
SITA Air Transport IT Summit, Brussels.
2014 Air Transport IT Summit