Gioconomics- SIX Design Takeaways from Winter School 2011

Participants SIX Winter School 2011
Gdynia SIX design
takeaways
Albert Latorre Saumoy is an entrepeneur and innovation
manager. He is currently a partner of the Barcelona
international network, the city's premier international business
and networking platform that providew the information that
international residents require to live and work successfully in
when complex issues
Barcelona. He is moreover the co-founder and CEO of the

need a creative mindset
‘tennis for the world’ project, founder and CEO of ‘ibens
barcalona’, and CEO of ‘fundacio nenes i nens amb cáncer’, a
foundation for little children and babies who suffer from cancer.
He was previously the CEO of A.L.B, s.a.

Albert studied at the IESE Business School (University of
Navarra), at universitat politècnica de catalunya, escolar tècnica
superior d’enginyers industrials de barcalona, and at escolar
universitària d’enginyers tècnics industrials de barcalona.

Jonas Piet & Vincenzo Di Maria
Andrea Coleman is a Director working on the Young
Foundation's Youth Transitions and International practice areas.
Among her current projects is leading the design and launch of a
SIX Design Takeaways global innovation academy Di build the skillsWinter School November 2011 - Gdynia
| Jonas Piet & Vincenzo to Maria | SIX and capacity
needed for fast and effective innovation to meet social needs.

Jonas Piet public service design consultant

SIX Design Takeaways | Jonas Piet & Vincenzo Di Maria | SIX Winter School November 2011 - Gdynia

Vincenzo Di Maria design meets positive social change


complex creative
issues mindset


social
design
innovation


stretching design
can you see design?


1 2 3 4 5 6 7 8 9
Special fares apply
Chesham
9 Chalfont & 8 7 Watford Junction
8 7 6 5 Epping

Theydon Bois B

6
Latimer Watford High Street High Barnet
Watford Cockfosters Debden
Amersham Bushey Totteridge & Whetstone
Chorleywood Croxley Oakwood Loughton

5
A Carpenders Park Woodside Park Buckhurst Hill A --
Rickmansworth Moor Park Southgate

4
Roding Grange B
Hatch End Mill Hill East West Finchley Valley
Northwood Arnos Grove Hill
West Ruislip Northwood Edgware
Hills Headstone Lane
Chigwell --
Stanmore Bounds Green
Hillingdon Ruislip Finchley Central Hainault C

4
Harrow & Burnt Oak
Ruislip Manor Pinner Wealdstone Wood Green Woodford
Canons Park
Uxbridge Ickenham East Finchley Fairlop
Colindale --
Eastcote North Harrow Kenton Harringay South Woodford
Queensbury Turnpike Lane Green Lanes

3
Hendon Central Highgate Barkingside C
Harrow- Northwick Preston Crouch Hill South Tottenham
on-the-Hill Kingsbury Snaresbrook
Ruislip Park Road
Rayners Lane Brent Cross Archway Manor House Seven Newbury Park
Gardens Blackhorse
Sisters Road
West South Kenton Gospel Redbridge
Harrow Golders Green
Neasden Oak Tufnell Park Upper Holloway
South Harrow North Wembley Hampstead Tottenham Walthamstow --
South Ruislip Wembley Hampstead Heath Hale Central Wanstead Gants
Arsenal Finsbury Hill Upminster C
B Wembley Central Park Dollis Hill Kentish Town Park Leytonstone B
Finchley Road Walthamstow Upminster Bridge
Sudbury Hill Stonebridge Park Willesden Green & Frognal Holloway Road Leyton Leytonstone
Kentish Queen’s Road
Belsize Park Town West Midland Road High Road --

3
Kilburn Caledonian Road Highbury & Hornchurch
Northolt Harlesden H
Kensal Brondesbury Islington
Chalk Farm Leyton

2
Sudbury Town Willesden Junction Rise Park West Hampstead Dalston Dagenham
Camden Kingsland Stratford East
International Elm Park
Finchley Road Road Caledonian Wanstead Park
Brondesbury Camden Town
Kensal Green Road & Canonbury Hackney Central --
Alperton Swiss Cottage Barnsbury
Dalston Junction Dagenham H
Queen’s Park Kilburn South Mornington Stratford Heathway
High Road Hampstead St. John’s Wood Crescent
Greenford Homerton Hackney
Becontree

2
King’s Cross Wick Woodgrange Park
Kilburn Park St. Pancras --
Edgware Haggerston Upney
Perivale Maida Vale Paddington Marylebone Great T
Road Portland Euston Stratford
Baker High Street Barking
Warwick Avenue Street Street
Angel Hoxton Pudding
Royal Oak Mill Lane Abbey East Ham
C Hanger Lane
Old Street Bethnal Road C --
Westbourne Park Warren Street Euston Mile End
Edgware Square Green Upton Park
Road Farringdon
T
Park Royal Regent’s Park Liverpool Bow Road Plaistow
Ladbroke Grove Shoreditch
Bayswater Russell Street High Street
Latimer Road Square Barbican Bromley- West Ham --
North Ealing Goodge Bow Church by-Bow
East White Shepherd’s Lancaster Chancery Moorgate V
Notting Bond Oxford Street
Acton City Bush Hill Gate Gate Street Circus Lane Devons Road
Stepney Green
Aldgate Star Lane

1 2 3 4
Ealing Broadway St. Paul’s
West North Holland Queensway Marble Tottenham Holborn East Langdon Park
Whitechapel

65 4 3 2 1
Acton Acton Park Arch Court Road Bank --
Wood Lane Covent Garden Aldgate Canning
All Saints Town W
High Street Green Park Royal
Acton Central Kensington Leicester Square Shadwell Westferry Blackwall Victoria
Shepherd’s Bush Custom House for ExCeL
Ealing Common Market Hyde Park Corner Piccadilly
Kensington Cannon Street Limehouse Poplar
Circus Monument Tower East
South Acton (Olympia) Knightsbridge India Prince Regent
Goldhawk Road Mansion House Hill
D Fenchurch Street Tower Wapping West D --
Charing Gateway Royal Albert
Barons Gloucester Cross Blackfriars India Quay West Silvertown
Acton Town Court Road St. James’s W
Hammersmith River Thames
South Ealing Victoria Park Temple Beckton Park
Rotherhithe
Canary Wharf
Northfields North Pontoon Dock Cyprus
Chiswick Turnham Stamford Ravenscourt West Earl’s South Sloane Westminster Embankment
Park Green Brook Park Kensington Court Kensington Square London Bermondsey Canada Greenwich --
Boston Manor Bridge Water Heron Quays for The O2 Gallions Reach
London City Airport

2
Osterley West Brompton Waterloo Beckton K

2
South Quay
Gunnersbury Surrey Quays
Crossharbour King George V
Hounslow East Southwark

1
Pimlico
Hounslow Fulham Broadway

3
Kew Gardens Imperial Mudchute
West Hounslow Central
Wharf
Hatton Cross Parsons Green Lambeth Borough Island Gardens

3
Richmond

4
North
Heathrow Putney Bridge
E Terminals 1, 2, 3
Cutty Sark for Woolwich Arsenal E
Maritime Greenwich

2
Heathrow East Putney Vauxhall
Terminal 4 Elephant & Castle New Cross Gate New Cross Greenwich

Heathrow Terminal 5 5 Southfields
Clapham Oval Kennington
Brockley Deptford Bridge

4
Wimbledon Park Junction Honor Oak Park Elverson Road
Stockwell
Wimbledon Clapham North Forest Hill Lewisham
Clapham Common Sydenham
Brixton
Clapham South
Penge West
Balham
Anerley

3
Tooting Bec
F Crystal Palace Norwood Junction
F
Tooting Broadway

5
Colliers Wood West Croydon

4
South Wimbledon

Morden This diagram is an evolution of the original design conceived in 1931 by Harry Beck
Transport for London Correct at time of going to print, August 2011
1 2 3 4 5 6 7 8 9

MAYOR OF LONDON Transport for Lon

problem idea solution

?
design


ﬁndings
! ideas
!
! !
! !
iterate
design
problem
?
? solutions

?
? ?
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design as iterative & creative
problem solving process


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SIX design
takeaways


#1 Be people-centred


#1 Be people-centred

It’s all about people.
Make sure you understand
people’s real needs by
involving different
stakeholders during the
design or innovation process.


#2 Explore many ideas


#2 Explore many ideas

There is not just one way.
Explore different opportunities
and think laterally to come up
with better solutions.


#3 Visualise your thinking


#3 Visualise your thinking

Make ideas visual to
structure your thinking and
to enable communication
with others.


#4 Co-create


#4 Co-create

Co-design better solutions.
Work with a wide range of
people to look at problems
from multiple angles.
Understand multiple agendas
and conﬂicting interests.


#5 Prototype your ideas


#5 Prototype your ideas

Fail early and learn quickly to
get better results and reduce
risk. Prototyping is a cheap
and effective way to test and
reﬁne your results.


#6 Use system thinking


#6 Use system thinking

Map how things work to
understand processes, allocate
resources and implement your
solutions. Keep an holistic
view of the project but also
focus on details.


SIX design takeaways

#1 Be people
centred #2 Explore
many ideas #3 Visualise
your thinking

#4 Co-create #5 Prototype
your ideas #6 Use system
thinking


mapping where
we are within
Social Innovation


Jonas Piet
Participants SIX Winter School 2011
Gdynia jonas.piet@gmail.com
Albert Latorre Saumoy is an entrepeneur and innovation
Vincenzo Di Maria
manager. He is currently a partner of the Barcelona
international network, the city's premier international business
vincenzo@gotocommonground.com
and networking platform that providew the information that
international residents require to live and work successfully in
Barcelona. He is moreover the co-founder and CEO of the
www.gioconomics.org
‘tennis for the world’ project, founder and CEO of ‘ibens

#gioconomics
barcalona’, and CEO of ‘fundacio nenes i nens amb cáncer’, a
foundation for little children and babies who suffer from cancer.
He was previously the CEO of A.L.B, s.a.

Albert studied at the IESE Business School (University of
Navarra), at universitat politècnica de catalunya, escolar tècnica
superior d’enginyers industrials de barcalona, and at escolar
universitària d’enginyers tècnics industrials de barcalona.

Andrea Coleman is a Director working on the Young
Foundation's Youth Transitions and International practice areas.
Among her current projects is leading the design and launch of a
SIX Design Takeaways global innovation academy Di build the skillsWinter School November 2011 - Gdynia
| Jonas Piet & Vincenzo to Maria | SIX and capacity
needed for fast and effective innovation to meet social needs.

Gioconomics- SIX Design Takeaways from Winter School 2011

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Gioconomics- SIX Design Takeaways from Winter School 2011