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WHY ARE WE HERE
Negative Image of Pakistan
But the story would not end this way..
Businessmen, Artists, Students and many
more factors that help!
The idea




A project for a US Export
based entrepreneurial
Venture offered at


Enter the US market
  with
a ‘Made in Pakistan’
Danish Saad   Awwab Bilal Rameez
An extreme sports wear brand

based in California
T Shirts   Hoodies Jeans
And this is why you are here!




To be a part of this endeavor
To inscribe the brand success
story
To Design!




T shirts
The animal           Why Markhor? The brand
• Snake eater                      • Strength and
                                     protection
• Rugged, lives in
  mountains, has                   • Makes you look
  beautiful horns                    awesome

• Hard to keep                     • For athletic and
  captive                            agile people

• Prized hunting                   • Support animal
  trophy                             protection
Customer Segments
Psychographic attributes
• Lifestyle
    • Experiencers
    • Non-conformists
    • Personal progression


• Activities, Interests & Opinions
    •   Highly active
    •   Skateboarding
    •   Parkour
    •   Snowboarding
    •   Martial arts
    •   Hiking and climbing




         Demographics
          • Based in California
          • Teenage to adult
Design Specifications
    •   A 3 Size
    •   300 DPI (screen printing)
    •   4 colors maximum
    •   Base colors of t-shirts
        •   Black
        •   White
        •   Blue
        •   Red
Reasons to participate



   •1st Prize: PKR 5000

   •2nd Prize: PKR 3000

   •3rd Prize: PKR 2000

   •Designer’s name on t-shirt

   •Certificate of appreciation

   •Future employment opportunity
   with the brand
Join us @                        Registration form:
 https://www.facebook.com/page   https://docs.google.com/a/consul
 s/Markhor-Dare-to-                 ting106.com/spreadsheet/vie
 Design/486440908086050             wform?fromEmail=true&formk
                                    ey=dFdudl9vSGJUNW5scGli
                                    SW1sa1BwTUE6MQ
Timelines




Initial sketches (On campus)   Submission Address
Thursday, 14 March 13
                               awwab@markhorsports.com
Final Submission (Online)
Friday, 22 March 13
Thank You

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Markhor pifd presentation

  • 1. WHY ARE WE HERE
  • 2. Negative Image of Pakistan But the story would not end this way..
  • 3. Businessmen, Artists, Students and many more factors that help!
  • 4. The idea A project for a US Export based entrepreneurial Venture offered at Enter the US market with a ‘Made in Pakistan’
  • 5. Danish Saad Awwab Bilal Rameez
  • 6. An extreme sports wear brand based in California
  • 7. T Shirts Hoodies Jeans
  • 8. And this is why you are here! To be a part of this endeavor To inscribe the brand success story
  • 10. The animal Why Markhor? The brand • Snake eater • Strength and protection • Rugged, lives in mountains, has • Makes you look beautiful horns awesome • Hard to keep • For athletic and captive agile people • Prized hunting • Support animal trophy protection
  • 11. Customer Segments Psychographic attributes • Lifestyle • Experiencers • Non-conformists • Personal progression • Activities, Interests & Opinions • Highly active • Skateboarding • Parkour • Snowboarding • Martial arts • Hiking and climbing Demographics • Based in California • Teenage to adult
  • 12. Design Specifications • A 3 Size • 300 DPI (screen printing) • 4 colors maximum • Base colors of t-shirts • Black • White • Blue • Red
  • 13. Reasons to participate •1st Prize: PKR 5000 •2nd Prize: PKR 3000 •3rd Prize: PKR 2000 •Designer’s name on t-shirt •Certificate of appreciation •Future employment opportunity with the brand
  • 14. Join us @ Registration form: https://www.facebook.com/page https://docs.google.com/a/consul s/Markhor-Dare-to- ting106.com/spreadsheet/vie Design/486440908086050 wform?fromEmail=true&formk ey=dFdudl9vSGJUNW5scGli SW1sa1BwTUE6MQ
  • 15. Timelines Initial sketches (On campus) Submission Address Thursday, 14 March 13 awwab@markhorsports.com Final Submission (Online) Friday, 22 March 13

Notas del editor

  1. Experiencers –  The group of consumers who have high resources but also need a mode of self expression are known as Experiencers. Mostly characterized by young adults, it consists of people who want to experience being different. This class of consumers is filled up with early adopters who spend heavily on food, clothing and other youthful products and services.