10. The animal Why Markhor? The brand
• Snake eater • Strength and
protection
• Rugged, lives in
mountains, has • Makes you look
beautiful horns awesome
• Hard to keep • For athletic and
captive agile people
• Prized hunting • Support animal
trophy protection
11. Customer Segments
Psychographic attributes
• Lifestyle
• Experiencers
• Non-conformists
• Personal progression
• Activities, Interests & Opinions
• Highly active
• Skateboarding
• Parkour
• Snowboarding
• Martial arts
• Hiking and climbing
Demographics
• Based in California
• Teenage to adult
12. Design Specifications
• A 3 Size
• 300 DPI (screen printing)
• 4 colors maximum
• Base colors of t-shirts
• Black
• White
• Blue
• Red
13. Reasons to participate
•1st Prize: PKR 5000
•2nd Prize: PKR 3000
•3rd Prize: PKR 2000
•Designer’s name on t-shirt
•Certificate of appreciation
•Future employment opportunity
with the brand
15. Timelines
Initial sketches (On campus) Submission Address
Thursday, 14 March 13
awwab@markhorsports.com
Final Submission (Online)
Friday, 22 March 13
Experiencers – The group of consumers who have high resources but also need a mode of self expression are known as Experiencers. Mostly characterized by young adults, it consists of people who want to experience being different. This class of consumers is filled up with early adopters who spend heavily on food, clothing and other youthful products and services.