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- 2. BHHS faces academic performance problems at the state level (students failing Regents exams) and local level (reduced graduation rate and low grades on the school report card). The school fails to honor its mission to help students to achieve academic and personal growth, to challenge, and support pupils to reach their potential, and equip them with the necessary skills to become thinking and caring competent adults. The statistics prove the contrary of the administrators vision and goals for the students. Presently, at the BHHS, 11% of students are scoring 65% in mathematics. The assistant principal (AP) math would like to remedy the low performance problem with a program intervention, which would assist students for a better performance than the actual. The 2012 school report card revealed an overall of grade “C” as compared to the 2011 overall grade of “A”. In 2013, inside data disclosed that only 11% of students scored 65% or higher on the mathematics exam. The assistant principal (AP) of math is seeking a solution to raise the number of students scoring 65% to 65%. This would be an increase of 54% of students performing at 65% level.
- 3. Tablet technologies stem from the need of a technology for representation, communication, planning, and coordination, in businesses and government (García, Quesada-Arencibia, Candela, Carrasco, & González, 2012) to bridge the gap between desktops and laptops, and between laptops and mobile phones (Kolakowski, 2012), for anywhere and anytime productivity, and provide suitable computing systems for information systems technologies. The augmented connections to markets and organizations permit training and learning, using virtualization and hosting technologies (Rine, 2003). The user-friendly and portable natures of tablets encourage users to purchase applications (apps) to enhance user quality and experience. Publishers seek to produce high quality reading content in formats that appeal to traditional advertisers. In addition, Bring Your Own Device (BOYD) program, allows employees to bring their personal device to workplace contributes to the diffusion of tablets. Moreover, the push for products diversification and gain for market shares of companies such as Samsung, Motorola, and other Android tablet makers continue to increase the diffusion of tablets as each company strive to perfect its competitive advantage. Apple, with its iPad tablets, increases its market share (Kolakowski, 2012) to rank almost neck to neck with Samsung. Tablets are the new way of interacting with anything and unlocking data and accessing function in every environment. The use of iPad as instructional tool in BBHS math classroom could increase students’ performance. Proposed Solution
- 5. Need: Problem Giving Rise to The Innovation Research Organization: Apple, Inc. Development Commercialization Innovation-Decision Process S-Curve Attributes of Innovations Organizational Innovations: Intended and Unintended Consequences of Innovations
- 8. Laptops iPod Touch iPad Mini iPad 2 iPad
- 10. . Key Innovator: Steve Jobs
- 12. The Product Product Innovation Time Line Steve Jobs announced the iPads in 2010
- 13. IPad Get Started
- 15. SK
- 18. Apple Leading Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016 Tablets OS 2012 Market Share 2016 Market Share CAGR 2012-2016 iOS 53.80% 49.70% 20.90% Androids 42.70% 39.70% 21.00% Windows 2.90% 10.30% 69.20% Other 0.60% 0.30% 7.70% Grand Total 100% 100% 23.30% Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
- 19. Retail Channel generating more revenue per square foot than any other retailer in the United States Outlet Apple Distribution Strategy
- 20. By Outlets
- 22. iPad Innovation Time Line April 3, 2010 Introduction of iPad 2012: 58.31 million iPads sold End of 2010: 15 million iPads sold Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.html Http://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in- numbers-125m-iphones-58.31m-ipads/
- 24. iPad 1 iPad 2 iPad 3 iPad 4
- 25. 1. Knowledge 2. Persuasion 3. Decision 4.Implementation 5. Confirmation Perceived Characteristics of Innovation • Apple has relative advantage with iPad • Great compatibility for users • Increased observability (Businesses, classroom, individual lives) • Triability of iPad spurs the need to own one and increases
- 26. Early Adopters Early Majority Late Majority Laggards Businesspersons and Organizations Households (some pilot schools) Individuals Majority of schools in education system
- 27. Innovators Educational Technology Teachers Computer Science teachers Some Administrators and Students Some other teachers Apple Brand Users Some household Individuals
- 28. Other Business Organization Other Brand Customers Other Students Households Teachers Pilots Schools
- 29. Other Administrators Other Teachers with Lack of Technology Skills Others
- 31. Innovators and Early Adopters AP (Math) Math Teacher and Students iPad Users
- 33. Roles of Change Agents Diagnose the existing performance problem Use performance gap to develop a need for change Commit to change Establish networked information exchange
- 34. Motivating The Laggards Other Administrators Teachers with no Technology Skills
- 35. Relative Advantage Economic Feasibility Sustainability Upkeep and Maintenance Inspiration of Revolutionary Creativity Appropriate Apps Void of Virus Teacher and Students Access
- 36. Relative Advantage The Apple iPad exploits multitouch gestures and offers many apps
- 37. Relative Advantage (Meurant,2010) The iPad tablet is designed to put the Internet into the hands of the public. It is designed for using fingers on a touch screen rather than with physical keyboard and mouse as with PCs, and this is one contributing factor to what will likely prove to be a revolution in education. Students only needs to carry and to bring to class their iPad, on which has been installed all of the e-texts they needs for all of her subjects. Publishers can now create hybridized content that draws from audio, video, and television, to provide interactive graphics in digital publications, whereas traditional paper layouts in books, magazines and newspapers are static. The e-texts can and should readily link to diverse multimedia digital resources and telecommunication services. Storyist Software, Scrivener and Pages now allow conversion of a file to ePub by simply selecting it from the choice of export formats. The iPad is likely to make the ePub format the lingua franca of electronic books
- 38. Relative Advantage iPad supports student networking and online collaboration both in class and off class iPad provide Face Time for telecommunications integrated with multimedia capability within and outside class, local, and international iPad applications are cheap, so in principle costs could be absorbed by the educational institution. A new version of Apple’s productivity software suite iWork, designed specifically for the iPad, includes Keynote (presentation slides), Numbers (spreadsheets), and Pages (word processing). The iWork for iPad suite takes advantage of the iPad’s multitouch input, so slides in Keynote, columns in Numbers, and text and graphics in Pages can be rearranged by tapping, and dragging a finger. An on-screen keyboard appears when text needs to be typed. iPad/iPhone apps are somewhat sandboxed from one another, so data from one application isn’t generally available to other applications. Application storage can’t be overwritten by another application
- 39. It is Not a Commercial! iPad in the classroom http://www.apple.com/e ducation/ipad/ Many Apps http://www.apple.com/edu cation/apps/# http://itunes.apple.com/We bObjects/MZStore.woa/wa/ viewMultiRoom?fcId=42453 8228&mt=8 Pioneers Schools
- 40. Pioneer SchoolsBurlington High School Greene County Schools Ohio State University Science Leadership Academy Northwest Kansas Technical College Punahou School RDFZ XISHAN SCHOOL
- 41. Pioneer Schools Houghton Mifflin Harcourt, an educational publishing company, has developed a digital app that replaces the print textbook for eighth-grade Algebra 1 through the touch screen interface iPad device This app creates an interactive learning environment where a student can, with the touch of a finger, receive instant feedback on practice questions, write and save notes, receive guided practice instruction, utilize video re-teaching, access graphing calculators and more (Butler, 2010) More than 400 California eighth-grade students are receiving instruction strictly via an iPad loaded with the Algebra app (Butler, 2010).
- 42. Pioneer Schools Teachers in tertiary education need new strategies to communicate with students of the net generation and to shape enticing educational experiences for them. The Apple iPad – has the potential to change this situation, offering access to effective and efficient pedagogy in an easy and intuitive way (Manuguerra & Petocz, 2011 ) iPad is being used in higher education. Kinash et al. (2011) described an Australian investigation to evaluate the impact on learning of students’ use of mobile devices such as the iPad; feedback from students was positive and optimistic. Hall and Smith (2011) described an iPad initiative in a US graduate management program and noted that student convenience and flexibility were enhanced, along with aspects of environmental sustainability. Jalali and colleagues (2011) reported on the use of an iPad in carrying out a multiple-choice examination in anatomy at a Canadian university; while all participants liked the idea, and it saved significant paper resources
- 43. Centralized and Decentralized Approaches Centralized Approach: Math Department as a Pioneer Decentralized Approach: Other departments (English and Arts, Music, and Sciences)
- 44. Meeting Critical Mass Not Met (only when many individuals adopt the innovation (Rogers, 2003, p. 313) Provide Incentives Relative Advantage Trialability Observability
- 46. Butler, K. (2010, Sep 08). Two long beach schools teaching algebra with iPads. Press - Telegram. Retrieved from http://search.proquest.com/docview/749959801?accountid=1487 2 Geist, E. (2011). The game changer: Using ipads in college teacher education classes. College Student Journal, 45(4), 758-768. Retrieved from http://search.proquest.com/docview/918798937?accountid=1487 2 Hahn, J., & Bussell, H. (2012). Curricular Use of the iPad 2 by a First-Year Undergraduate Learning Community. Library Technology Reports, 48(8), 42-47 Haydon, T., Hawkins, R., Denune, H., Kimener, L., McCoy, D., & Basham, J. (2012). A comparison of iPads and worksheets on math skills of high school students with emotional disturbance. Behavioral Disorders, 37(4), 232-243. Retrieved from http://search.proquest.com/docview/1146476545?accountid=148
- 47. Manuguerra, M., & Petocz, P. (2011). Promoting Student Engagement by Integrating New Technology into Tertiary Education: The Role of the iPad. Asian Social Science, 7(11), 61-65. doi:10.5539/ass.v7n11p61 Meurant, R. C. (2010). iPad Tablet Computing to Foster Korean EFL Digital Literacy. International Journal Of U- & E-Service, Science & Technology, 3(4), 49-62 Miller, W. (2012). iTeaching and learning. Library Technology Reports, 48(8), 54-59. Retrieved from http://search.proquest.com/docview/1261087942?accountid=14872 Saine, P. (2012). iPods, iPads, and the SMARTBoard: Transforming literacy instruction and student learning. New England Reading Association Journal, 47(2), 74-79,81. Retrieved from http://search.proquest.com/docview/940889699?accountid=14872 Miller, W. (2012). iTeaching and learning. Library Technology Reports, 48(8), 54-59. Retrieved from http://search.proquest.com/docview/1261087942?accountid=14872 Shepherd, C., & Skrabut, S. (2011). Rethinking Electronic Portfolios to Promote Sustainability among Teachers. Techtrends: Linking Research & Practice To Improve Learning, 55(5), 31-38. doi:10.1007/s11528-011-0525-5
Notas del editor
- Welcome to the modern learning environment, which, due to the advanced technology of the millennial era, is global, mobile, flexible, networked, virtual, interconnected, better looking, smarter, more collaborative, intuitive, than thetraditional educational system,
- In this presentation, I will go through the need that gives rise to the innovation of iPad tablet, the research problem, product development, commercialization, innovation-decision process, and S-curve.
- The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
- The Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later.
- The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
- The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
- The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads,
- From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market.
- Oct. 3. And earlier this year, the largest retailer in the U.S., Walmart, indicated it hopes to sell the iPad by the end of 2010.Expansion of the iPad to more retail outlets is expected to increase Apple's sales of the device significantly. Expanded distribution channels, along with international rollout and increased supply, were cited as positives on Thursday by Piper Jaffray, which believes Apple will sell 21 million units in 2011.
- Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
- Apple used creative conferences invitation cards, that make customers excited about the product would present in the conference. The second step is the conferences it self, making the product touch people feelings by using emotional phrases for every feature of the product, and link it to people’s every day use. The third step is after the conference with the advertisements that also touch the people senses with impressive show of the product features and a special music that makes the consumer focus on the advertisement.
- Initial price getting lower with further innovation in the product, with the introduction of iPad 2, iPad with retina display, and iPad miniªhttps://www.apple.com/ipad/compare/
- Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United StatesBetween December of 2011 and August of 2012, the Consumer Intelligence Research Partners (CIRP).surveyed 1,227 U.S. consumers who purchased an iPhone, iPad, or Mac, and found that while Apple Stores sold by far the most Macs and iPads during the period, they didn’t sell nearly as many iPhones as the company’s retail partners.40 percent of the iPads purchased by the survey sample during December 2011 and August 2012.
- iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful apps from the App Store like iTunes U and iBooks let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now with iPad mini, even more students can get their hands on iPad.
- iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful apps from the App Store like iTunes U and iBooks let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now with iPad mini, even more students can get their hands on iPad.