Learn how to use the same integrated marketing techniques used by companies to tell your personal brand story.

1. How Are You Going to Tell Your Story?
Presented by Shanna Kurpe

2. Today’s Agenda
Messaging
Collateral

3. What is Messaging?
The words, images, fonts
and other elements you use
to communicate your
brand.

4. Consider the Senses
Tone & Voice | What Does My Message Sound Like?
Fonts & Images | What Does My Message Look Like?
Feelings & Emotions | What does my Audience Feel When
they interact With me?

5. Develop Your Message
Write Down the Following:
What Does My Audience Expect?
Professionalism
Enthusiasm
Creativity
What do I want to Portray?

6. What is Collateral?
The Physical Assets You
Use to Communicate Your
Brand.

7. Develop Your Collateral
Resume Slide Presentation
Business Cards Physical Portfolio
Personal Website Twitter Background

8. Example

9. Next Segment
Planning Your Integrated Campaign: How Are You Going to Share Your Story?

10. Sources
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Daily Galaxy. Message in a Bottle. 20 November 2007. Web. 24 February 2011.
Garner, Jim. Experiential Wedding Photography. 2010. Sir Lounge. Web. 4
March 2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February
2011.
Nold, Allison. 2011. Personal Branding Collateral.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web.
25 February 2011.