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Personal Branding - What's Your Unique Selling Proposition

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Shanna Kurpe
Shanna Kurpe

Learn how to uncover your unique selling proposition and set your personal brand apart from the competition.

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What Makes You Special? Presented by Shanna Kurpe
Today’s Agenda Unique Selling Proposition
What is a USP? The critical factor that makes you different and better than your competition.
Writing Your USP Write Down the Following: What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience?
Example Unique Selling Proposition | I combine my skills in design with programming best practices to offer unique creative solutions based on sound technology.
Next Segment Developing Your Messaging Strategy: How are You Going to Tell Your Story?
Sources Creative Consultants. I am ?. 2010. Web 25 February 2011. Goodall, Danny. The Unique Selling Proposition. 2 February 2009. Web. 24 February 2011. Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February 2011. Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web. 25 February 2011.

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Personal Branding - What's Your Unique Selling Proposition

  • 1. What Makes You Special? Presented by Shanna Kurpe
  • 3. What is a USP? The critical factor that makes you different and better than your competition.
  • 4. Writing Your USP Write Down the Following: What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience?
  • 5. Example Unique Selling Proposition | I combine my skills in design with programming best practices to offer unique creative solutions based on sound technology.
  • 6. Next Segment Developing Your Messaging Strategy: How are You Going to Tell Your Story?
  • 7. Sources Creative Consultants. I am ?. 2010. Web 25 February 2011. Goodall, Danny. The Unique Selling Proposition. 2 February 2009. Web. 24 February 2011. Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February 2011. Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web. 25 February 2011.

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