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Digital Marketing & Social Media Trends in 2013

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Shanna Kurpe
Shanna Kurpe

In this presentation, Shanna shares current research about the future of digital marketing and social media in 2013. This year, research points to an integrated marketing approach through multiple touch points and screens, with an emphasis on mobile marketing.

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Social Media in 2013 Presented by Shanna Kurpe Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Agenda Social Media Trends for 2013 Consumer Behavior Marketing Activities Social Media Integration Ad Spending Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Consumer Behavior Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Media Fragmentation 4-5 Screens (TV, PC, Mobile, Tablet & Vehicle) Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Online is Outdated - Mobile is the New Priority Mobile Usage Increases 14 Times Over the Desktop Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Mobile Devices Used to Research, Shop and Share Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Marketing Activities Copyright © 2013. All rights reserved. www.ShannaKurpe.com
51.8% Marketers plan to Increase Social Media Spending in 2013 That’s down 3.2% from 2012. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
66%of Marketers Looking to Expand Platforms 56% of Marketers Looking to Increase Content Development Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Facebook, YouTube & Twitter Top 3 Interest in Google+ & Pinterest is on the Rise Copyright © 2013. All rights reserved. www.ShannaKurpe.com
77% of US Internet Users Connect with Brands via Facebook Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Marketing Spending to Increase in 2013 for Facebook (39.6%), Twitter (23.3%) and Pinterest (14.9%). Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Social Media is Seen as a Valuable Tool for Building Brand Awareness Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Social Media Integration Copyright © 2013. All rights reserved. www.ShannaKurpe.com
65% Marketers Plan to Integrate Email with Social Media Marketing. Down 3% from 2012. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
46.2% Marketers Plan to Increase Spending in 2013 on Email Marketing that Supports Social Media Channel Growth Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Ad Spending Trends Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Social Media Ad Spending Growth to Stay Steady. Mobile Ad Spending Growth Increase Until 2015. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Worldwide Increase in Social Media Ad Spending with the Exception of Western Europe Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Ad Spending in Asia-Pacific to Increase by 48% in 2013 and will reach $2 Billion Mark Copyright © 2013. All rights reserved. www.ShannaKurpe.com
China will have 307.5 million users at end of 2012 Social Network Spend to Reach $612.8 Million in 2013 Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Conclusion Media Fragmentation Mobile Marketing Priority Ad Spending Integration with Email Marketing Emphasis on Rich Media Copyright © 2013. All rights reserved. www.ShannaKurpe.com
Sources All Marketing Charts can be found on eMarketer, available in the Library Database for all IADT students. Copyright © 2013. All rights reserved. www.ShannaKurpe.com

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Digital Marketing & Social Media Trends in 2013

  • 1. Social Media in 2013 Presented by Shanna Kurpe Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 2. Agenda Social Media Trends for 2013 Consumer Behavior Marketing Activities Social Media Integration Ad Spending Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 3. Consumer Behavior Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 4. Media Fragmentation 4-5 Screens (TV, PC, Mobile, Tablet & Vehicle) Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 5. Online is Outdated - Mobile is the New Priority Mobile Usage Increases 14 Times Over the Desktop Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 6. Mobile Devices Used to Research, Shop and Share Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 7. Marketing Activities Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 8. 51.8% Marketers plan to Increase Social Media Spending in 2013 That’s down 3.2% from 2012. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 9. 66%of Marketers Looking to Expand Platforms 56% of Marketers Looking to Increase Content Development Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 10. Facebook, YouTube & Twitter Top 3 Interest in Google+ & Pinterest is on the Rise Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 11. 77% of US Internet Users Connect with Brands via Facebook Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 12. Marketing Spending to Increase in 2013 for Facebook (39.6%), Twitter (23.3%) and Pinterest (14.9%). Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 13. Social Media is Seen as a Valuable Tool for Building Brand Awareness Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 14. Social Media Integration Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 15. 65% Marketers Plan to Integrate Email with Social Media Marketing. Down 3% from 2012. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 16. 46.2% Marketers Plan to Increase Spending in 2013 on Email Marketing that Supports Social Media Channel Growth Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 17. Ad Spending Trends Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 18. Social Media Ad Spending Growth to Stay Steady. Mobile Ad Spending Growth Increase Until 2015. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 19. Worldwide Increase in Social Media Ad Spending with the Exception of Western Europe Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 20. Ad Spending in Asia-Pacific to Increase by 48% in 2013 and will reach $2 Billion Mark Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 21. China will have 307.5 million users at end of 2012 Social Network Spend to Reach $612.8 Million in 2013 Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 22. Conclusion Media Fragmentation Mobile Marketing Priority Ad Spending Integration with Email Marketing Emphasis on Rich Media Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  • 23. Sources All Marketing Charts can be found on eMarketer, available in the Library Database for all IADT students. Copyright © 2013. All rights reserved. www.ShannaKurpe.com