Extending Your Reach: Creating a Culture of Sharing
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Communications and Technology Director, Cyndi Lauper’s True Colors Fund Twitter Handle: @JoeSaidSo ‘Reach’ is an important part of a successful online advocacy campaign – but how do you get your supporters to share your content? This presentation will examine some great tools and techniques that can be used to empower your followers to become fierce brand advocates.
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Extending Your Reach: Creating a Culture of Sharing
- 1. JOE MORAN Communications & Technology Director, True Colors Fund @JoeSaidSo EXTENDING YOUR REACH CREATING A CULTURE OF SHARING
- 2. INTRODUCTION
- 3. WHAT IS ADVOCACY? ad·vo·ca·cy noun ˈad-və-kə-sē : the act or process of supporting a cause or proposal : the act or process of advocating something Mobilizing supporters to put pressure on a target in order to create change.
- 4. WHAT DOES ONLINE ADVOCACY LOOK LIKE? ● Signing a petition ● Sending a message to an elected official ● Pledging to partake in an offline activity
- 5. WHY USE SOCIAL MEDIA ? ● Little or no cost to set up ● Potential for wide reach ● New opportunities to listen, engage, and monitor your progress ● Instant sharing of messages
- 6. SHARING IS CARING 73% surveyed say they process information more deeply, thoroughly and thoughtfully when they share it. – New York Times: The Psychology of Sharing
- 7. HOW CAN WE CREATE A CULTURE OF SHARING AROUND ADVOCACY?
- 9. CONTENT: MAKE IT INFORMATIONAL BREAKING NEWS + INFOGRAPHIC
- 10. CONTENT: MAKE IT INFORMATIONAL
- 11. CONTENT: MAKE IT INFORMATIONAL www.piktochart.com
- 12. CONTENT: MAKE IT IDENTIFYING SELFIES WITH A PURPOSE
- 13. CONTENT: MAKE IT IDENTIFYING azavea.com/products/cicero soundoffatcongress.org
- 14. CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL CROWD-SPEAKING www.thunderclap.it
- 15. CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL
- 16. SHARE LINKS CONTENT: MAKE IT IMPRESSIVE
- 17. CONTENT: MAKE IT IMPRESSIVE www.sharelinkgenerator.com
- 18. CONTENT: MAKE IT IMPORTANT ADVOCACY AMBASSADORS
- 19. CONTENT: MAKE IT IMPORTANT www.autreplanete.com/ap-social-media-image-maker/
- 20. HOW CAN YOUR ORG CREATE A CULTURE OF SHARING? THINK IN TERMS OF “I”
- 21. JOE MORAN Communications & Technology Director, True Colors Fund @JoeSaidSo THANK YOU