Online Community is no longer just about forums and email lists— the key now is learning how to engage your community in many locations across various social media channels. This session will introduce the basics, including common stumbling blocks and how to avoid them, and the must-have tools that will help you more efficiently manage your community of volunteers and supporters.

1. Social Media a conversation with a community, not a monologue with megaphone Susan Tenby TechSoup Global susan@techsoup.org @suzboop Susantenby.com #SM4NP

2. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

3. TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States

4. Online Community and Social Media Team Double-click to enter title Communicating across social media channels for the TechSoup Global online networks Double-click to enter text

6. Subscribe to Alerts

7. Don’t delete or Ignore negative feedback, address it

8. Don’t use your friends and followers for their networks

9. Tag Strategically, redundantly across multiple channels

10. Don’t only broadcast abtyr org, share stories &respond

13. Allows us to follow multiple streams across many social media sites, creating specialized campaign and search tabs for various projects, events and organizations

15. CoTweet & Hootsuire allow us to see who responded, when & so we can figure out how to follow up to each requestCons: Not as easy of listening interface

17. Don’t forget about mobile tweeting (Tweetdeck for multiple accounts, channels mobile interface)

18. Many mobile clients have pic uploader installed in the app (Peep)

19. Figure out a workflow that isn’t confusing to avoid Freudian tweets

20. When you don’t have anything to say: Curate, ReTweet, reply to conversations using hashtags and Share widely

22. Think about these channels as communities, speak their language, use the local media

23. Broadcast your events via Ustream, Twitter

24. Follow all your events with wrap-ups & broadcast the Slidesharelink

25. Have regular events and be consistent about how you share them

28. Use Delicious to save bookmarks and share them

29. Use Scoop.It to help you find topical, relevant, reusable content

30. Share it and content from others

32. Find what else those people bookmarked

33. Find other relevant tags

34. Packrati.us = Twitter + Delicious

35. Share your resources via social media

37. Don’t make up #uselesshashtags

38. Don’t spam via DM

39. Don’t call yourself a rockstar or guru

40. Don’t put an emoticon or exclamation mark after every tweet

41. Don’t be self-referential in all your tweets