1. Fundraising With
Social Media
Darian Rodriguez Heyman
@Dheyman

2. •Why Social Fundraising?
•How To Launch a Campaign
Our Agenda

3. Why Social
Fundraising?

4. Why Social Fundraising?
•People Give to People
•The Most Powerful Form of Ask
is a ―Peer Ask‖
•Turn Your Donors Into
Fundraisers

5. $300 Billion
Donated by Individuals per Year
Source: Chronicle of Philanthropy

6. OnlineGiving:
13%

7. Growing at:
35% — 55%
Source:Blackbaud, Giving USA

8. How To Launch a
Campaign

9. Step 1: Pick a SMART Goal
•$20,000
•By July 1, 2013
•BES Playground
•For 647 Kids

10. ―People Don’t GiveTo You, They
Give Through You‖

11. Step 2: Map Donations to Impact
•Think Incrementally

13. Step 3: Pick a Platform

14. Pick a
short
video
Use
pictures
with
human
faces
Keep text to a
minimum
Step 4: Upload Content
Personal
Stories
Sell!

15. Step 5: Make Your Donate
Button Shine
•3 Tweaks: Button, Levels, Impact

16. Step 6: Get Out of Your Own
Way
•3-Click
Rule

17. Step 7: Plan for Success
•Editorial Calendar
•Facebook 1+/Week
•Twitter 1+/Day
•P2P Asks Are Key
•Seed the Tip Jar

18. •Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends Vs. Weds!
Step 7: Plan for Success

19. •? Vs. .
•Media: Photos, Vids
•Tag Everyone!
•Respond, Recognize
&Retweet
Step 8: Social Tips

20. Think
50/50
Step 8: Social Tips

21. Step 9: Activate
•Form a Social Media
Marketing Committee
•The Ask: 5 Minutes/Week

22. Step 10: Data Vs. Gut
•Fail Fast, Fail Forward
•A/B Splits

23. One Final Note:
Celebrate!
•Share Milestones Across All
Channels
•Document Impact
•Declare Victory!

24. Show Donors Their Impact

25. ―People Don’t GiveTo You Because You
Have Needs. They Give Because You
Meet Needs‖

26. Thank You!
Darian@SM4NP.org
Twitter: @dheyman