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see the need. be the remedy.


Thursday, November 17, 11
Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
Atlanta
       @blakecanterbury

Thursday, November 17, 11
Thursday, November 17, 11
Thursday, November 17, 11
Thursday, November 17, 11
Thursday, November 17, 11
Thursday, November 17, 11
Thursday, November 17, 11
BLAKE   AMY




Thursday, November 17, 11
BLAKE   AMY




Thursday, November 17, 11
BLAKE   AMY




Thursday, November 17, 11
BLAKE   AMY




Thursday, November 17, 11
3000
                            heard our message

       @blakecanterbury

Thursday, November 17, 11
-
                            Real World Action from
  -
                              Online Campaigns




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            No one will ever love your idea more than
                                              you do.




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            1. Everything Starts with a huge vision.
  -


                             Captivate Hearts

       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            Choose your battles




       @blakecanterbury

Thursday, November 17, 11
-
                The best way to drive action is to ask for ONE
                  specific thing that your followers can do.




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            2. Your Pre-Existing Network
  -


                            Start There

       @blakecanterbury

Thursday, November 17, 11
-
        Use the response of your faithful to motivate the
                              new.




           @blakecanterbury

    Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            3. The market is now a bit saturated.
  -


                                  Saturated

       @blakecanterbury

Thursday, November 17, 11
Our Story...




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
     “Named one of 3 best Twitter usages worldwide.”

                            -CNN

       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            Tell your story, choose your battles,
  -
                               and motivate from the heart.
  -
                              -A saturated market won’t be a problem




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            4. Push the creative envelope.
  -


                             Be Creative

       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            Be clever, don’t be cheesy.




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            Wit + Personality > Cheesy




       @blakecanterbury

Thursday, November 17, 11
-
                  Here’s something that could be average, let’s
                    push the creative envelope and make it
                                  awesome.




          @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
Local Mug

       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                  “ To reach people no one else is reaching, you
                     have to do things no one else is doing.”




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                            5. Engage with Your Followers
  -


                              Constantly

       @blakecanterbury

Thursday, November 17, 11
-
                            Make sure your feed has tweets starting
  -
                                        with @______.




       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                                6. Tell Their Stories
  -


                            It’s now about them


       @blakecanterbury

Thursday, November 17, 11
Refrigerator
    Donated in 5 min




Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-
                             7. You’ve created raging fans.
  -


                            Pull Marketing

       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
-

                            The Future



       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
Questions..

       @blakecanterbury

Thursday, November 17, 11
@blakecanterbury

Thursday, November 17, 11
see the need. be the remedy.



       @blakecanterbury

Thursday, November 17, 11

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Blake Canterbury: Real World Action from Online Campaigns