Brooke McMillan Online Community Management During Tough Times

•

1 recomendación•560 vistas

Social Media for Nonprofits

Online Community Manager:
Brooke McMillan

LIVESTRONG : Everyone Has a Story

• Amplify the Mission of LIVESTRONG
• Educate on wide variety of cancer topics
• Recruit event participants and advocates
• Engage in meaningful conversation
• Reach out to those in need
• Empower survivors to share stories

LIVESTRONG : Everyone Has a Story

Social Media
Helps Keep the Mission
in Focus

LIVESTRONG : We’re About the Hard Stuff

LIVESTRONG : We’re About the Hard Stuff

LIVESTRONG : We’re About the Hard Stuff

Social Media Isn’t Magic
Moderation and Redirection Is

Everyone has a voice…yes…even that guy.

Everyone has a voice…yes…even that guy.

Everyone has a voice…yes…even that guy.

• Protect the community from the hate
• Mission + Community = Organic Awesome
• Highlight the community’s stories
• Don’t take it personally

Everyone has a voice…yes…even that
guy

It’s Not About You

Don’t take it personally unless it’s personal

Don’t take it personally unless it’s personal

• www.LIVESTRONG.org
• Twitter.com/LIVESTRONG
• Facebook.com/LIVESTRONG
• Blog.LIVESTRONG.org
• Pinterest.com/LIVESTRONG
• Flickr.com/LIVESTRONGArmy
• YouTube.com/LIVESTRONGArmy

LIVESTRONG Online Communities

Más contenido relacionado

Similar a Brooke McMillan Online Community Management During Tough Times

Everyone is looking for the next Tweet heard round the world, magical meme or have-to-have hashtag, but every communication begins simply—with a story. Everyone has a story. Communities come together around shared stories. In this session, Christian Clarke Cásarez from the Austin Independent School District examined how nonprofits are using strategic storytelling to build their communities. She reviewed practical tips to help strengthen your own storytelling through meaningful messages that inform and inspire your communities.

Messages Matter: Share Stories. Build Communities

Messages Matter: Share Stories. Build Communities

Messages Matter: Share Stories. Build Communities

Social Media for Nonprofits

Storytelling tools for community change

Storytelling tools for community change

Storytelling tools for community change

Wisconsin Clearinghouse for Prevention Resources

Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrel...

Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrel...

Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrel...

BYU found some important pieces of data in its campus climate survey: 1. Survivors of sexual assault first turn to friends and roommates. 2. Friends and roommates felt ill equipped to help. 3. Friends and roommates wanted to help. So we created an Instagram story directed to the entire student body, coaching them on what to say, how to help and what specific resources to point their friends and roommates to, if they come to them for support after an assault.

#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors

#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors

#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors

Dying2Learn: The first ever Australian MOOC on death and dying

Dying2Learn: The first ever Australian MOOC on death and dying

Dying2Learn: The first ever Australian MOOC on death and dying

CareSearch palliative care knowledge network

Building Participation Using New Social Media Channels

Building Participation Using New Social Media Channels

Building Participation Using New Social Media Channels

Domenick Casuccio

Designing Lessons for Global Citizenship

Designing Lessons for Global Citizenship

Designing Lessons for Global Citizenship

The world is going through a rough time right now: hate speech, terrorism and violence. Children notice this on social media or hear it from older siblings and therefore can't be kept in the dark anymore. It is not easy on the teachers either. How do you talk about this with your pupils? How can you build a culture of Respect and NoHate? What about Fake News? After this workshop the e-book to start working with your pupils will be given to the audience.

Safeguarding against radicalisation in primary school

Safeguarding against radicalisation in primary school

Safeguarding against radicalisation in primary school

Cyberbullying Final Project by Group Anonymous

Cyberbullying Final Project by Group Anonymous

Cyberbullying Final Project by Group Anonymous

Doing it Right - Paul Callaghan (Callaghan Cultural Consultancy)

Doing it Right - Paul Callaghan (Callaghan Cultural Consultancy)

Doing it Right - Paul Callaghan (Callaghan Cultural Consultancy)

CulturalCompetencyinDisabilityConference

Social Media 101

Social Media 101

Social Media 101

Dying2Learn and Dying2KnowDay: A call to action

Dying2Learn and Dying2KnowDay: A call to action

Dying2Learn and Dying2KnowDay: A call to action

CareSearch palliative care knowledge network

Advocacy in child care

Advocacy in child care

Advocacy in child care

jiangyunfan2000

Case Study: The Leukemia & Lymphoma Society Social Media Campaign

Case Study: The Leukemia & Lymphoma Society Social Media Campaign

Case Study: The Leukemia & Lymphoma Society Social Media Campaign

Farra Trompeter, Big Duck

Harnessing Passion to Cause Action

Harnessing Passion to Cause Action

Harnessing Passion to Cause Action

Social Media for Municipalities

Social Media for Municipalities

Social Media for Municipalities

These are the slides for Module 2 of the School for Health and Care Radicals. A golden rule for change activists: You can’t be a radical on your own. This module gives you an understanding of the power of working together by exploring communities of practice and social movements. We identify techniques for connecting with our own and others values and emotions to create a call for action. Agenda: •Why we can’t be radicals on our own: building communities for change –What is a community and how can you find power within communities? •What can we learn from leaders of social movements? –The power of one, the power of many –Calls to action – what are they and how are they powerful? –What are the characteristics of people or groups within effective social movements? –How to create change at scale –What is strategy in this context and how can we define resources? •Effective framing: telling our stories –What is framing? –How to connect with people to take action – connecting with emotions through values –Creating your narrative and the power of telling stories •Bridging disconnected groups –Strong vs. weak ties •Building your own community –Who are your communities? –How to build new communities •Questions and call to action Questions for reflection from this module: •What learning and inspiration can you take from social movement leaders to help you in your role as an agent of change in health and care? •How will you attract the attention of the people you want to call to action? •Who are the people who are currently disconnected that you want to unite in order to achieve your goal for change? How can you build a sense of “us” with them? Call to action from this module: •Identify which communities you are currently part of and how you can utilise your existing communities for change. •Reflect on who else you would like to be part of your community for change and take action to connect with them. •Create your narrative or “call to action” to win other people to your cause.

Module 2 Building alliances for change

Module 2 Building alliances for change

Module 2 Building alliances for change

NHS Improving Quality

Social Media for Churches - Presented by Jason Ham

Social Media for Churches - Presented by Jason Ham

Social Media for Churches - Presented by Jason Ham

Embedding social research insights into your communications and culture

Embedding social research insights into your communications and culture

Embedding social research insights into your communications and culture

'Am I the only one ...?' Personalizing 'social' to connect with students.

'Am I the only one ...?' Personalizing 'social' to connect with students.

'Am I the only one ...?' Personalizing 'social' to connect with students.

Similar a Brooke McMillan Online Community Management During Tough Times (20)

Messages Matter: Share Stories. Build Communities

Messages Matter: Share Stories. Build Communities

Messages Matter: Share Stories. Build Communities

Storytelling tools for community change

Storytelling tools for community change

Storytelling tools for community change

Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrel...

Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrel...

Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrel...

#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors

#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors

#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors

Dying2Learn: The first ever Australian MOOC on death and dying

Dying2Learn: The first ever Australian MOOC on death and dying

Dying2Learn: The first ever Australian MOOC on death and dying

Building Participation Using New Social Media Channels

Building Participation Using New Social Media Channels

Building Participation Using New Social Media Channels

Designing Lessons for Global Citizenship

Designing Lessons for Global Citizenship

Designing Lessons for Global Citizenship

Safeguarding against radicalisation in primary school

Safeguarding against radicalisation in primary school

Safeguarding against radicalisation in primary school

Cyberbullying Final Project by Group Anonymous

Cyberbullying Final Project by Group Anonymous

Cyberbullying Final Project by Group Anonymous

Doing it Right - Paul Callaghan (Callaghan Cultural Consultancy)

Doing it Right - Paul Callaghan (Callaghan Cultural Consultancy)

Doing it Right - Paul Callaghan (Callaghan Cultural Consultancy)

Social Media 101

Social Media 101

Social Media 101

Dying2Learn and Dying2KnowDay: A call to action

Dying2Learn and Dying2KnowDay: A call to action

Dying2Learn and Dying2KnowDay: A call to action

Advocacy in child care

Advocacy in child care

Advocacy in child care

Case Study: The Leukemia & Lymphoma Society Social Media Campaign

Case Study: The Leukemia & Lymphoma Society Social Media Campaign

Case Study: The Leukemia & Lymphoma Society Social Media Campaign

Harnessing Passion to Cause Action

Harnessing Passion to Cause Action

Harnessing Passion to Cause Action

Social Media for Municipalities

Social Media for Municipalities

Social Media for Municipalities

Module 2 Building alliances for change

Module 2 Building alliances for change

Module 2 Building alliances for change

Social Media for Churches - Presented by Jason Ham

Social Media for Churches - Presented by Jason Ham

Social Media for Churches - Presented by Jason Ham

Embedding social research insights into your communications and culture

Embedding social research insights into your communications and culture

Embedding social research insights into your communications and culture

'Am I the only one ...?' Personalizing 'social' to connect with students.

'Am I the only one ...?' Personalizing 'social' to connect with students.

'Am I the only one ...?' Personalizing 'social' to connect with students.

Más de Social Media for Nonprofits

It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

Social Media for Nonprofits

Community-Driven Programming: Creating a Culture of Community

Community-Driven Programming: Creating a Culture of Community

Community-Driven Programming: Creating a Culture of Community

Social Media for Nonprofits

Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.

SMS for Success

SMS for Success

SMS for Success

Social Media for Nonprofits

Fundraising in 2016: A Millennial’s Voice

Fundraising in 2016: A Millennial’s Voice

Fundraising in 2016: A Millennial’s Voice

Social Media for Nonprofits

Breaking Through: Get Parents and Other Busy People To Take Action!

Breaking Through: Get Parents and Other Busy People To Take Action!

Breaking Through: Get Parents and Other Busy People To Take Action!

Social Media for Nonprofits

Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.

The Power of Social Proof

The Power of Social Proof

The Power of Social Proof

Social Media for Nonprofits

Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.

5 Paths To Success With Mobile For Fundraising And Mobilization

5 Paths To Success With Mobile For Fundraising And Mobilization

5 Paths To Success With Mobile For Fundraising And Mobilization

Social Media for Nonprofits

We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising. Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations

Fundraise with the King of Content: Video!

Fundraise with the King of Content: Video!

Fundraise with the King of Content: Video!

Social Media for Nonprofits

Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.

Cultivating Community: How to Build an Active and Engaged Group

Cultivating Community: How to Build an Active and Engaged Group

Cultivating Community: How to Build an Active and Engaged Group

Social Media for Nonprofits

5 Proven Strategies To Get More News Feed Love

5 Proven Strategies To Get More News Feed Love

5 Proven Strategies To Get More News Feed Love

Social Media for Nonprofits

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Social Media for Nonprofits

Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!

11 Steps to a Successful Nonprofit Social Media Strategy

11 Steps to a Successful Nonprofit Social Media Strategy

11 Steps to a Successful Nonprofit Social Media Strategy

Social Media for Nonprofits

Developing Online Engagement Campaigns

Developing Online Engagement Campaigns

Developing Online Engagement Campaigns

Social Media for Nonprofits

The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday

The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday

The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday

Social Media for Nonprofits

Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy

Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy

Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy

Social Media for Nonprofits

Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media? In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

Strategic Storytelling for Social Impact Webinar

Strategic Storytelling for Social Impact Webinar

Strategic Storytelling for Social Impact Webinar

Social Media for Nonprofits

Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.

Increasing Your Impact Through Social Media Collaboration with Peer Organizat...

Increasing Your Impact Through Social Media Collaboration with Peer Organizat...

Increasing Your Impact Through Social Media Collaboration with Peer Organizat...

Social Media for Nonprofits

Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

Social Media for Nonprofits

You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.

Hollywood Storytelling for Nonprofit Crowdfunding

Hollywood Storytelling for Nonprofit Crowdfunding

Hollywood Storytelling for Nonprofit Crowdfunding

Social Media for Nonprofits

While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.

Leverage Your Influencers to Drive Social Media Engagement

Leverage Your Influencers to Drive Social Media Engagement

Leverage Your Influencers to Drive Social Media Engagement

Social Media for Nonprofits

Más de Social Media for Nonprofits (20)

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

Community-Driven Programming: Creating a Culture of Community

Community-Driven Programming: Creating a Culture of Community

Community-Driven Programming: Creating a Culture of Community

SMS for Success

SMS for Success

SMS for Success

Fundraising in 2016: A Millennial’s Voice

Fundraising in 2016: A Millennial’s Voice

Fundraising in 2016: A Millennial’s Voice

Breaking Through: Get Parents and Other Busy People To Take Action!

Breaking Through: Get Parents and Other Busy People To Take Action!

Breaking Through: Get Parents and Other Busy People To Take Action!

The Power of Social Proof

The Power of Social Proof

The Power of Social Proof

5 Paths To Success With Mobile For Fundraising And Mobilization

5 Paths To Success With Mobile For Fundraising And Mobilization

5 Paths To Success With Mobile For Fundraising And Mobilization

Fundraise with the King of Content: Video!

Fundraise with the King of Content: Video!

Fundraise with the King of Content: Video!

Cultivating Community: How to Build an Active and Engaged Group

Cultivating Community: How to Build an Active and Engaged Group

Cultivating Community: How to Build an Active and Engaged Group

5 Proven Strategies To Get More News Feed Love

5 Proven Strategies To Get More News Feed Love

5 Proven Strategies To Get More News Feed Love

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

11 Steps to a Successful Nonprofit Social Media Strategy

11 Steps to a Successful Nonprofit Social Media Strategy

11 Steps to a Successful Nonprofit Social Media Strategy

Developing Online Engagement Campaigns

Developing Online Engagement Campaigns

Developing Online Engagement Campaigns

The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday

The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday

The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday

Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy

Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy

Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy

Strategic Storytelling for Social Impact Webinar

Strategic Storytelling for Social Impact Webinar

Strategic Storytelling for Social Impact Webinar

Increasing Your Impact Through Social Media Collaboration with Peer Organizat...

Increasing Your Impact Through Social Media Collaboration with Peer Organizat...

Increasing Your Impact Through Social Media Collaboration with Peer Organizat...

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages

Hollywood Storytelling for Nonprofit Crowdfunding

Hollywood Storytelling for Nonprofit Crowdfunding

Hollywood Storytelling for Nonprofit Crowdfunding

Leverage Your Influencers to Drive Social Media Engagement

Leverage Your Influencers to Drive Social Media Engagement

Leverage Your Influencers to Drive Social Media Engagement

Brooke McMillan Online Community Management During Tough Times

1.

2. Online Community Manager: Brooke McMillan

3. LIVESTRONG : Everyone Has a Story

4. • Amplify the Mission of LIVESTRONG • Educate on wide variety of cancer topics • Recruit event participants and advocates • Engage in meaningful conversation • Reach out to those in need • Empower survivors to share stories LIVESTRONG : Everyone Has a Story

5. Social Media Helps Keep the Mission in Focus

6. LIVESTRONG : We’re About the Hard Stuff

7. LIVESTRONG : We’re About the Hard Stuff

8. LIVESTRONG : We’re About the Hard Stuff

9. Social Media Isn’t Magic Moderation and Redirection Is

10. Everyone has a voice…yes…even that guy.

11. Everyone has a voice…yes…even that guy.

12. Everyone has a voice…yes…even that guy.

13. • Protect the community from the hate • Mission + Community = Organic Awesome • Highlight the community’s stories • Don’t take it personally Everyone has a voice…yes…even that guy

14. It’s Not About You

15. Don’t take it personally unless it’s personal

16. Don’t take it personally unless it’s personal

17. • www.LIVESTRONG.org • Twitter.com/LIVESTRONG • Facebook.com/LIVESTRONG • Blog.LIVESTRONG.org • Pinterest.com/LIVESTRONG • Flickr.com/LIVESTRONGArmy • YouTube.com/LIVESTRONGArmy LIVESTRONG Online Communities