Darian Rodriguez Heyman: Fundraising with Social Media
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The document provides tips for using social media to launch a fundraising campaign. It recommends picking a specific fundraising goal and timeline, mapping how donations translate to impact, choosing a social media platform, creating engaging content like videos and photos, optimizing the donation button, maintaining an editorial calendar for regular posts, asking friends and donors to promote the campaign, analyzing data from the campaign, and celebrating milestones and impact. The overall message is that social fundraising can be effective because people are more likely to donate through their peers and networks than directly to an organization.
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Darian Rodriguez Heyman: Fundraising with Social Media
- 1. Fundraising With Social Media Darian Rodriguez Heyman @Dheyman
- 2. •Why Social Fundraising? •How To Launch a Campaign Our Agenda
- 4. Why Social Fundraising? •People Give to People •The Most Powerful Form of Ask is a ―Peer Ask‖ •Turn Your Donors Into Fundraisers
- 5. $300 Billion Donated by Individuals per Year Source: Chronicle of Philanthropy
- 7. Growing at: 35% — 55% Source: Blackbaud, Giving USA
- 8. How To Launch a Campaign
- 9. Step 1: Pick a SMART Goal •$20,000 •By July 1, 2013 •BES Playground •For 647 Kids
- 10. ―People Don’t GiveTo You, They Give Through You‖
- 11. Step 2: Map Donations to Impact •Think Incrementally
- 13. Step 3: Pick a Platform
- 14. Pick a short video Use pictures with human faces Keep text to a minimum Step 4: Upload Content Personal Stories Sell!
- 15. Step 5: Make Your Donate Button Shine •3 Tweaks: Button, Levels, Impact
- 16. Step 6: Get Out of Your Own Way •3-Click Rule
- 17. Step 7: Plan for Success •Editorial Calendar •Facebook 1+/Week •Twitter 1+/Day •P2P Asks Are Key •Seed the Tip Jar
- 18. •Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends Vs. Weds! Step 7: Plan for Success
- 19. •? Vs. . •Media: Photos, Vids •Tag Everyone! •Respond, Recognize &Retweet Step 8: Social Tips
- 20. Think 50/50 Step 8: Social Tips
- 21. Step 9: Activate •Form a Social Media Marketing Committee •The Ask: 5 Minutes/Week
- 22. Step 10: Data Vs. Gut •Fail Fast, Fail Forward •A/B Splits
- 23. One Final Note: Celebrate! •Share Milestones Across All Channels •Document Impact •Declare Victory!
- 24. Show Donors Their Impact
- 25. ―People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs‖
Notas del editor
- Lesley