1. Content Curation:
Your Next Social Media Marketing Idea
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis

2. Content Curator ?
1. “Someone who continually finds, groups, organizes and
shares the best and most relevant content on a specific
issue online” (Rohit Bhargava)
2. “A Web Super Hero” (Steve Rosenbaum)

3. Why Curation ?

4. The Social Web is crowded
I’m talking
to you!
I’m looking
for you!

5. It’s hard to get heard !

6. It’s hard to be found !

7. “Brands must become media to
earn relevance.”
Brian Solis

8. So how can you make an impact to
develop your Organization?

9. Try to be everywhere?

10. Spend hours creating relevant
content to engage your audience?

11. Here come the passers

12. The Interest Graph: where Social
Discovery meets Search Relevancy
relevant
noisy
find
discover
Search
Social Graph Interest Graph

13. Content Curation Best Practices:
1 Start from what you already do and define your format
accordingly
What do you
already do?
• What Content do you already read? Send by email? Tweet?
What type of
Content?
• Images, Articles, Blog Posts, Events, Videos, SlideShares…
What
Curation
format?
• Pinboard Story Magazine Video Channel

14. Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
2

15. Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
2
3

16. Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
2
3
4

17. Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
2
3
4
5

18. Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
2
3
4
5
6

19. Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
Build your Community of interests
2
3
4
5
6
7

20. Content Curation Ethics:
Beth Kanter (@kanter)

21. Ashoka.org
Leading the way to
an Everyone a Changemaker World
http://changemaking.ashoka.org

22. CancerCommons.org
Bringing science to the patient, and patient
insights to science in Rapid Learning Communities
http://www.scoop.it/u/beat-cancer

23. ABroaderView.org
Humanitarian missions & Volunteering
http://www.scoop.it/t/travel-information

24. The Encouraging Report
Curating good news!
by Pastor Timothy Utton
http://news.encouragingreport.com

25. Beth Kanter
@kanter
www.scoop.it/u/beth-kanter

26. Thank you!
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis