James Andrews, Founder, SocialPeople.tv An online strategist & PR pro, James will share practical tips and tools to make the best use of each platform for telling your organization’s message in a compelling manner. This session will give you the basic tricks of the trade to make easy-to-produce videos that will serve your organization’s communication needs.

1. Atlanta Los Angeles New York London
Thursday, November 17, 11

2. James
Andrews
Digital
Evangelist
2
Thursday, November 17, 11

3. ENGAGEMENT
EXPERTS
IN THE
SOCIAL SPACE
Thursday, November 17, 11

4. SOCIAL MEDIA
IS THE NEW
MAIN STREET
Thursday, November 17, 11

5. MAIN STREETS
WERE ONCE THE
PLACE WHERE
EVERYONE KNEW
YOUR NAME
[AND YOUR STORY]
Thursday, November 17, 11

6. WHERE YOU SHOP,
TALK, LEARN, EAT,
SOCIALIZE, SHARE,
AND ENGAGE.
Thursday, November 17, 11

7. OVER TIME, PEOPLE
MOVED TO THE
SUBURBS, & WE
GREW FURTHER
APART
Thursday, November 17, 11

8. NOW MAIN STREET
CONVERSATIONS
ARE LIVING
EVERYWHERE. AND
ARE ALWAYS ON.
Thursday, November 17, 11

9. ALWAYS ON, IS ALWAYS THERE,
AND ALWAYS GROWING.
Thursday, November 17, 11

10. IT’S MORE THAN SOCIAL MEDIA.
IT’S HOW YOU PLAN, LISTEN,
ENGAGE, INFLUENCE, AND
ACTIVATE.
ON AN EMOTIONAL LEVEL.
AND THEN LISTEN MORE.
Thursday, November 17, 11

11. SOCIAL MEDIA
IS A CONVERSATION
Thursday, November 17, 11

12. Thursday, November 17, 11

13. POWERED BY
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14. AND MORE
Thursday, November 17, 11

15. SOCIAL MEDIA
CONVERSATIONS
ARE EVERYWHERE.
THEY ARE OUR NEW
HOME.
Thursday, November 17, 11

16. HOME IS NOW
WHEREVER WE ARE.
LIVING ROOM,
BEDSIDE TABLE,
BOARDROOM, MALL,
OR BISTRO.
Thursday, November 17, 11

17. MOBILE HAS HELPED SOCIAL
MEDIA BECOME A GLOCAL
MOVEMENT
Thursday, November 17, 11

18. SOCIAL MEDIA IS
ALWAYS ON. MOBILE
INCREASES ACCESS.
INSTANT ACCESS =
NOW MEDIA
Thursday, November 17, 11

19. “NOW MEDIA” FEEDS
ENGAGEMENT AND
VIEWERSHIP OF
TRADITIONAL MEDIA
OLD MEDIA + NEW MEDIA = NOW MEDIA
Thursday, November 17, 11

20. WE HEAR NEWS ON
SOCIAL NETWORKS
IMMEDIATELY.
BEFORE THE “REAL”
SCOOP COMES OUT.
Thursday, November 17, 11

21. With all of the information available,
every potential supporter is now a
sceptic.
Individuals are demanding
transparency from non-profits
Thursday, November 17, 11

22. THE FIRST RULE OF
SOCIAL MEDIA IS
THAT YOU CAN’T
CONTROL SOCIAL
MEDIA
Thursday, November 17, 11

23. YOU CAN CONTROL YOUR VOICE, YOUR
APPROACH, YOUR INFORMATION AND
YOUR RESPONSE.
AND YOU CAN BE A TRAINED, WELL-
SUITED AND SAVVY FIGHTER.
BUT, SOCIAL MEDIA HAS BEEN AROUND
A LONG TIME, AND IT’S ALWAYS
CHANGING.
IT IS NOT EASY. BUT IT’S WORTH IT.
Thursday, November 17, 11

24. Infrastructure + Tonality Are Key
Building
The
Infrastructure
•Social
Media
Policy
•Building
the
fire
hydrant
before
the
fire
(Social
Media
Crisis
Plan)
•Editorial
Board
•Digital/Social
Media
SWAT
Team
(cross
funcGonal
is
opGmal)
•Building
a
listening
staGon
What’s
Your
Tone
•Sound
like
a
human,
not
a
press
release,
a
bot
or
a
marketer
•Be
engaging.
If
on
TwiMer
a
dead
giveaway
that
you
are
“that
guy/gal”
are
a
lack
of
@
replies
•Humanize
the
staff
•
EXPERIMENT-­‐EXPERIMENT-­‐EXPERIMENT!!
Thursday, November 17, 11

25. GENERAL RULES OF A POST
1. IS IT INSPIRING, PROVOCATIVE OR
INSIGHTFUL?
2. AM I MAKING PEOPLE LAUGH?
3. AM I MAKING PEOPLE FEEL GOOD
ABOUT THEMSELVES?
Thursday, November 17, 11

26. “I realized the importance of having a
story today is what really separates
companies. People don’t wear our
shoes they tell our story”
-Blake Mycoskie (CEO, Tom’s Shoes)
25
Thursday, November 17, 11

27. What’s Your Story?
Social
media
is
a
different
animal.
It
involves
a
long
term
narraGve
that
is
ever-­‐unfolding
and
closer
to
improvisaGon
than
a
perfect
script.....
What
most
organizaGons
fail
to
realize
is
that
it
actually
has
nothing
to
do
with
your
news
or
services.
It’s
actually
the
“stuff”
in
between
that
gives
us
a
look
at
your
organizaGon’s
personality
and
character
The
problem
is
that
EVERYONE
is
a
storyteller
in
social
media,
so
how
do
you
create
content
that
cuts
across
the
noise...AND....How
do
you
reach
audiences
who
have
audiences!
Thursday, November 17, 11

28. Storytelling Unlocks
Emotions
Power of Videos + Events
27
Thursday, November 17, 11

29. Take Your Event LIVE
Live
Video
can
drive
social
conversaGons
around
your
program,
event,
iniGaGve
or
announcement
The
online
community
can
integrate
with
the
offline
community
Not
all
live
video
is
interesGng
so
think
about
“producing”
content
Does
your
live
event
need
an
event
curator
Plan
your
tech
needs
in
advance
Live
content
requires
promoGon
(pre/during)
28
Thursday, November 17, 11

30. Social As A Part Of The Event
Experience
CreaGng
signage
around
proper
hashtag
to
use
Encourage
“Check-­‐In”
Behavior
Designated
Areas
For
Bloggers
Upload/Social
Update
StaGons
Real-­‐Time
Outreach
(“Ms.
Hudson
it’s
actually
#Grammy”)
29
Thursday, November 17, 11

31. Events Are Real Time
Communication Opportunities
Monitoring
the
conversaGon
in
real
Gme
is
important
Planning
your
Listening
Game
Plan
and
Strategy
Customized
“Listening
Dashboard”
Co-­‐moderaGon
Rights
Crisis/Real
Time
Response
Planning
Social
Media
War
Room
February
13,
2011
Staples
Center
30
Thursday, November 17, 11

32. “THE BAD NEWS. THERE’S NO MAP
THE GOOD NEWS.
YOU’RE THE MAPMAKER”
-SHOSHANA ZUBOFF
SOCIAL MEDIA ALLOWS YOU TO
SOCIALIZE THE MAPPING PROCESS
Thursday, November 17, 11