JD: Lasica- Storytelling 2.0: Harnessing the Power of Video to Meet Mission

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Like it or not, every nonprofit today is a media organization. It all starts with creating content, which is the currency of social media and search. Nonprofit strategist JD Lasica will show you the importance of using video and personal storytelling to convey your mission and enlist new supporters.

Technology

Social Media for Nonprofits Storytelling 2.0 JD Lasica Founder, Socialbrite.org [email_address] Harnessing video & community to meet your nonprofit’s mission

What we’ll cover today ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://socialbrite.org/sm4np (all sites in this talk have been tagged for later retrieval) Flickr photo “relaxation, the maldivian way” by notsogoodphotography Relax!

Tweet this preso! Hashtag: #sm4np Creative Commons photo on Flickr by Prakhar Today’s hashtag

Why storytelling? Lascaux, France, 17,000 years ago

Channel your inner publisher STEP 1: PREPARE TO TELL STORIES

Create a plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attention > Influence > Action > Impact

Find emotional core, use videos/photos to make us feel invisiblepeople.tv Use personal storytelling STEP 2: CREATE STORIES

Make it easy to participate ,[object Object],[object Object],[object Object],[object Object],[object Object]

3 sites for your arsenal Google for Nonprofits: google.com/nonprofits ,[object Object],[object Object],[object Object],[object Object],youtube.com/nonprofits Acumen Fund call to action

Socialbrite Sharing Center http://socialbrite.org/sharing-center

Christmas in August! Share them at http://socialbrite.org/sm4np

DoGooder Nonprofit Video Awards youtube.com/nonprofitvideoawards Also: Girl Effect & charitywater.org

Tips to make it go smoother STEP 3: USE YOUR COMMUNITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get your story out there! ,[object Object],[object Object],[object Object],[object Object]

[object Object],Integrate your efforts ,[object Object],CASE STUDY

Embrace new kinds of storytelling Animoto.com, Stupeflix.com

JD Lasica, founder Socialbrite: Social tools for social change email: [email_address] Twitter : @ jdlasica @socialbrite Thank you! Please ask questions! (I follow back and respond to all emails) socialbrite.org/sm4np

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JD: Lasica- Storytelling 2.0: Harnessing the Power of Video to Meet Mission

1. Social Media for Nonprofits Storytelling 2.0 JD Lasica Founder, Socialbrite.org [email_address] Harnessing video & community to meet your nonprofit’s mission

3. http://socialbrite.org/sm4np (all sites in this talk have been tagged for later retrieval) Flickr photo “relaxation, the maldivian way” by notsogoodphotography Relax!

4. Tweet this preso! Hashtag: #sm4np Creative Commons photo on Flickr by Prakhar Today’s hashtag

5. Why storytelling? Lascaux, France, 17,000 years ago

6. Channel your inner publisher STEP 1: PREPARE TO TELL STORIES

8. Content or conversation?

9. Find emotional core, use videos/photos to make us feel invisiblepeople.tv Use personal storytelling STEP 2: CREATE STORIES

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12. Socialbrite Sharing Center http://socialbrite.org/sharing-center

13. Christmas in August! Share them at http://socialbrite.org/sm4np

14. DoGooder Nonprofit Video Awards youtube.com/nonprofitvideoawards Also: Girl Effect & charitywater.org

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18. Embrace new kinds of storytelling Animoto.com, Stupeflix.com

19. JD Lasica, founder Socialbrite: Social tools for social change email: [email_address] Twitter : @ jdlasica @socialbrite Thank you! Please ask questions! (I follow back and respond to all emails) socialbrite.org/sm4np

JD: Lasica- Storytelling 2.0: Harnessing the Power of Video to Meet Mission

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